Own SEO and GEO strategy, execution, experimentation, and measurable results across traditional search and AI-driven discovery. Lead efforts to improve the discoverability and citation of 64 million academic papers. Direct a team of engineers and designers, author PRDs, conduct technical SEO audits, build systems, analyze quantitative outcomes, and develop a strategy without an existing playbook. The role is fully onsite in the San Francisco Bay Area and reports directly to the CEO.