Own and operate the end-to-end consumer data pipeline: ingest, clean, transform, and unify multi-source behavioral data into a deduplicated identity graph. Build and run batch and streaming pipelines, enforce data-quality and observability, support low-latency AI query access, perform root-cause incident analysis, and ensure privacy, compliance, and clear data lineage. Collaborate across product and fulfillment teams to maintain SLAs and document data contracts and architecture.