Serve as the primary data consultant for a business domain, translating stakeholder needs into prioritized data product requirements, conducting lightweight ad-hoc analysis (SQL, Looker), triaging requests, tracking business value and ROI, and enabling teams to self-serve while ensuring data quality, adoption and measurable impact.

Analyze data to provide insights for marketing strategies, develop metrics and dashboards, and conduct experiments for business improvement.

Serve as the primary data consultant for a business domain: define data strategy, shape and prioritise demand, triage ad-hoc requests, perform lightweight SQL/Looker analysis, track value realization, and drive adoption and data literacy across stakeholders while partnering with Data teams to deliver scalable data products.