Leads international CRM decision intelligence, translating customer, campaign, and market data into strategy and next-best-action recommendations. Oversees predictive analytics, segmentation, measurement, dashboards, data quality, privacy, opportunity sizing, and AI-enabled insight generation across global markets. Partners with CRM, data, AI, digital, commercial, legal, and compliance teams to scale trustworthy personalization and analytics.

Provide data validation, stewardship, reporting and analytics for commercial operations; extract and manipulate data from multiple databases; administer and configure CFC and marketing applications (SFA, promotional tools); calculate and report incentive attainment; prioritize requests, follow SLAs, propose process improvements, and develop subject-matter expertise.