Lead and develop an analytics engineering team, define the analytics roadmap, and establish scalable standards for data modeling, business intelligence, and AI-enabled analytics. Partner with leadership, Operations, Engineering, and Product to solve complex business problems, deliver actionable insights, optimize data pipelines, and build a trusted data foundation. Champion documentation, data literacy, and evidence-based decision-making across the organization.

Own the marketing analytics stack from raw data through models, dashboards, and insights. Build scalable data models and pipelines, develop attribution and performance measurement capabilities, and identify growth and efficiency opportunities. Partner with Marketing, Engineering, Operations, and Product to improve data infrastructure, establish trusted reporting, guide strategic decisions, and promote a data-driven culture.