Top Marketing Jobs in Japan

Own Udemy’s marketing strategy and execution in Japan, serving as the primary liaison with Benesse. Lead B2B demand generation, multi-channel campaigns, customer marketing, partnership initiatives, and field events. Manage conferences, webinars, trade shows, vendors, budgets, and cross-organizational collaboration. Analyze performance, optimize marketing investments, and drive pipeline growth, customer engagement, retention, and expansion across the Japanese market.

Lead Japan marketing strategy and integrated campaigns supporting BlackRock’s retail, wealth, and institutional businesses. Develop campaign messaging, fund marketing materials, brand initiatives, and activation plans; measure performance and commercial impact; manage budgets, agencies, compliance, and stakeholder relationships. Partner across local, regional, and global marketing, investment, product, client, communications, and compliance teams to increase brand awareness and business growth.

Develop and implement marketing strategies and campaigns for regional and global clients. Manage project deliverables, workstreams, client relationships, presentations, meetings, vendors, and junior consultants. Collaborate with technology, data, product, and business development teams to generate insights, optimize marketing performance, and develop client solutions.

Leads solution discovery, functional analysis, UX conceptualization, user-story development, Agile delivery, production support, and functional analysis team management. Collaborates with product owners, Scrum masters, developers, and support partners to design and deliver digital solutions. Requires extensive system design, development, operations, and maintenance experience, plus strong knowledge of Java, JavaScript, Spring Boot, React, relational databases, cloud technologies, project management, communication, and problem solving. English-Japanese bilingual proficiency is preferred.

Leads Braze’s Japan regional marketing strategy, driving demand generation, pipeline growth, and revenue attainment. Develops and scales digital, field, inbound, event, and ABM programs while partnering with Sales, Partnerships, Customer Success, and Global Marketing. Acts as the regional marketing voice, oversees forecasting and performance analysis, hosts customer-facing activations, and optimizes campaigns across online and offline channels. The role requires extensive marketing leadership, B2B SaaS experience, cross-functional collaboration, regional expertise, and travel throughout Japan and surrounding markets.

Supports business development and marketing activities for the Tokyo office, including proposal and pitch content, client and market research, events, campaigns, communications, directory submissions, CRM list development, reporting, and partner logistics. The role collaborates with lawyers, partners, regional commercial teams, and global colleagues while managing deadlines, vendors, and marketing materials across key legal practice areas.

Drive joint marketing programs with cloud providers, systems integrators, and technology partners in Japan. Develop joint messaging, solution stories, launches, webinars, campaigns, events, enablement resources, and partner programs that expand distribution and generate pipeline. Collaborate with Sales, Partnerships, and Product teams, manage strategic event presence, measure program performance, and optimize partner investments. The role requires technical or enterprise software marketing experience, strong English and native Japanese communication, and cross-functional influence.

Coordinates client proposals, tender submissions, and presentation materials. Responsibilities include gathering and formatting content, tracking bid deadlines, maintaining templates and document libraries, creating polished PowerPoint presentations, developing visual materials, supporting marketing collateral and communications, coordinating reviews, and managing document version control. The role requires strong communication, proofreading, stakeholder coordination, design awareness, and advanced PowerPoint skills.

Manage and optimize large-scale PPC campaigns across Meta Ads and Google Ads, oversee media teams, analyze performance, run platform and creative experiments, and drive brand growth. Own the brand P&L, coordinate Media, CRO, Creative, and Business Development teams, manage customer relationships, identify new growth opportunities, lead cross-functional meetings, and prepare monthly business reviews.

Own Japan’s digital marketing strategy, budget, and local team while driving lead generation through PPC, social media, audience segmentation, automated journeys, localized campaigns, experimentation, and data-driven optimization. Analyze performance using marketing analytics tools, improve conversion rates and ROI, and maintain a high-performing test-and-learn culture.

Owns broad marketing activities for Columbia’s Trail/Hike category, strengthening its outdoor-specialist brand image and supporting sales growth. Supports marketing initiatives for the Mountain Hardwear brand, including advertising production, public relations, event management, web content, in-store point-of-purchase materials, and athlete management.

Executes integrated multi-channel marketing campaigns for the Japan market, including events, email, social media, content, and paid digital initiatives. Adapts global marketing assets for local audiences, supports creative development, manages stakeholder and vendor relationships, prepares campaign documentation, and reports performance insights. The role requires Japanese and English fluency, financial services marketing experience, CRM and marketing automation knowledge, strong organization, and cross-functional collaboration.

Develop and execute country-level marketing and communication strategies for a luxury Maison, including media planning, PR, events, product launches, merchandising, CRM, client engagement, competitor analysis, and budget management. The role coordinates with headquarters, retail teams, agencies, boutiques, and external partners while supporting brand awareness, store traffic, sales, customer retention, and product knowledge training.

Manages communication budgets, coordinates marketing and communication planning, supports market action plans, conducts competitor analysis, and improves departmental processes. The role partners with Japan and headquarters teams, supports transformation initiatives, and helps organize team activities. Candidates need at least three years of marketing experience, preferably in retail or luxury, along with strong analytical, strategic planning, project leadership, communication, and interpersonal skills. Native-level Japanese and fluent English are required; French is a plus.

Develops and executes trade marketing strategies, promotional campaigns, dealer programs, retail activations, merchandising, and events. Manages relationships with dealers, distributors, retailers, agencies, and suppliers while coordinating cross-functional go-to-market activities. Oversees point-of-sale materials, promotional assets, event logistics, and market insights to improve sales, brand visibility, and partner engagement across the Japanese tire market.

Owns Japan’s SMB advertising growth strategy and revenue outcomes, including acquisition, onboarding, activation, retention, and expansion. Builds localized marketing programs, agency partnerships, educational content, events, and lifecycle initiatives. Partners with Sales, Product, Engineering, Data Science, and global marketing teams to adapt campaigns, improve advertiser experiences, measure commercial impact, and scale successful programs. Requires strong knowledge of Japan’s advertising market, self-serve advertising, performance marketing, experimentation, and Japanese-English communication.

Supports brand strategy implementation, integrated campaign planning, content development, internal brand engagement, vendor and project management, and brand governance for Manulife Japan. The role monitors brand and campaign KPIs, manages creative and media execution, ensures global brand alignment, develops internal advocacy tools, and promotes consistent brand values across marketing, communications, distribution, and customer engagement activities.

Leads industry-specific B2B marketing campaigns in Japan across telecommunications, financial services, and healthcare. Responsibilities include integrated campaign planning, demand generation, webinars, onsite events, content development, partner and influencer relationships, collaboration with sales and global teams, and performance analysis. The role promotes enterprise AI solutions through digital, event, and account-based marketing channels.

Develop and execute strategic marketing and go-to-market plans for Illumina’s Japan business. Drive product launches, demand generation, customer engagement, pipeline health, and marketing KPI performance across target segments. Partner with sales, channel partners, product marketing, and regional and global teams in a complex matrixed organization. Manage marketing tactics, budgets, events, digital programs, and competitive insights to support revenue growth and new product adoption.

Lead Sierra’s marketing and public relations efforts in Japan, including local marketing, press relations, public speaking, social media, and cross-functional awareness initiatives. Contribute to the global communications team while building relationships across Japan’s technology and business ecosystem. The role requires strong English and Japanese communication, sound judgment, creativity, entrepreneurial execution, and experience with marketing, press, social media, government, or journalism.

Supports partnership and trade marketing activities, including campaign coordination, trade communications, performance tracking, retailer master data maintenance, reporting, presentations, and administrative tasks. The intern collaborates with sales, marketing, product, and corporate teams while gaining exposure to partnership management, retail activation, campaign execution, and stakeholder management.

The Director will lead marketing capability transformation in Japan, focusing on innovative strategies, digital adoption, and team development. Responsibilities include creating learning frameworks, driving change, and fostering a culture of continuous learning and collaboration.

Serves as a strategic partner to the General Manager, shaping Masimo Japan’s long-term strategy, growth priorities, portfolio direction, market development, and commercial transformation. Leads strategic marketing and market insight efforts, translates business priorities into actionable strategies, and aligns Sales, Clinical, Regulatory, Quality, Service, Finance, Operations, and global stakeholders. Develops market assessments, customer insights, segmentation, positioning, value propositions, and multi-year business plans.

Supports Coach Japan’s brand marketing strategy, adapting global priorities to the local market. Develops campaigns, communication plans, and localized social and e-commerce creative; manages owned social channels; coordinates cross-functional and agency execution; liaises with global teams; monitors campaign performance and recommends optimizations; and manages the assigned marketing budget.

Leads pancreatic cancer marketing strategy and execution in Japan for oncology product launch and commercialization. Develops brand plans, launch readiness initiatives, promotional materials, digital programs, sales support, training, budgets, timelines, and performance metrics. Collaborates with Sales, Medical Affairs, Regulatory, Legal, Compliance, Training, and external vendors while ensuring compliance with Japanese pharmaceutical promotion regulations.