APAC Digital Marketing Manager

Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

You’ll own APAC digital marketing strategy, hands-on execution, and performance reporting/insights to drive qualified pipeline for our sales team—across core performance channels and the local platforms that matter most in-region (including Yahoo in Japan and Naver in South Korea). This role is for a digital leader who can balance regional strategy with country-level nuance, operate with high velocity across time zones, and push the team forward with AI-first ways of working.

This role can be based in Tokyo or Sydney and will report to the APAC Head of Marketing, partnering closely with APAC regional marketing teams and the global digital team.

• Lead APAC digital marketing channel strategy and execution to deliver pipeline impact across key countries and segments.

• Own performance marketing across APAC, including:

  • Partnering with the global team on English-based performance marketing across Meta, LinkedIn and Google. This partnership ensures APAC countries are represented in global performance marketing and are optimised for each our key priority markets to get the best ROI of our performance budget.

  • Own local channel execution in Japan (Yahoo) and South Korea (Naver), through managing agencies or freelancers to execute. You will ensure best-practice, global scale of English-based campaigns and optimise for local-market performance.

• Establish an AI-forward digital marketing operating system: use AI to accelerate creative iteration, localization QA, performance insights, experimentation, and reporting—while maintaining brand and quality bars.

• Drive regional creative production that’s effective and culturally fluent—especially for high-context markets like Japan (tone, brevity, CTA norms, translation quality).

• Build and run localized email nurtures by segment and collaborate with the global teams on what global nurtures can be scaled vs what needs to be created from scratch in region.

• Lead/partner on APAC website initiatives to improve conversion and performance.

• Partner with the global team on performance ads reviews for Tier 1 launches and ensure APAC requirements are represented in planning and execution.

• Own APAC demand generation reporting. Synthesise insights and recommendations, ensure consistent funnel definitions and measurement across countries/channels, and report back to regional and global stakeholders.

• Proven experience leading B2B digital demand generation in APAC, with strong judgment on “what works where” across different APAC markets.

• Hands-on expertise across performance channels (paid social, paid search) and lifecycle levers (webinars, email nurtures - Marketo/Customer.io), with clear pipeline impact ownership.

• Deep familiarity with local APAC platforms and practices, including Japan (Yahoo) and Korea (Naver). As well as broader marketing/sales tech stack; Salesforce.com, Marketo, Customer.io.

• Strong creative and localization sensibility for APAC, especially high-context markets (e.g., Japan): you can brief, review, and raise quality to avoid “direct translation” outcomes that harm performance and brand.

• Extremely AI-forward: you actively adopt and operationalize AI to improve speed, quality, and results (testing, insights, creative, workflows), and can bring others along.

• Native-level Japanese (or professional written Japanese) plus business-level English; experience marketing to Japanese B2B buyers.

• Best-practice B2B website conversion expertise: optimize key journeys and high-intent landing pages (messaging/IA, forms and lead capture flows, CRO testing, attribution/analytics instrumentation, and regional SEO) to increase qualified demand and pipeline.

• Experience partnering closely with Sales on pipeline targets and funnel definitions.

• Experience running multi-country experimentation programs (testing framework, measurement, learnings roll-up) across APAC.

• A cool AI experiment in digital marketing that you can show us.

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You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.