The Role
The Developer Marketing Manager oversees marketing strategies for game developers in the APAC region, executing campaigns and event participation to boost engagement with Xsolla's products.
Summary Generated by Built In
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
The Developer Marketing Manager executes regional developer marketing strategies to build awareness, drive adoption, and foster engagement with Xsolla’s products among game developers. This role combines regional market expertise, campaign management skills, and developer community understanding to deliver impactful marketing programs that convert interest into integrations.
Working closely with Developer Evangelists, the Development Experience Director, and the global Developer Marketing Director, you will ensure that Xsolla’s voice and presence resonate in the most relevant events, channels, and communities in your region.
Responsibilities
- Implement the global Developer Marketing strategy in your assigned region, tailoring campaigns to local developer audiences and market trends.
- Manage and execute regional developer marketing initiatives, including event participation, online campaigns, and community programs.
- Partner with regional Developer Evangelists to promote lighthouse integration cases and success stories.
- Coordinate Xsolla’s participation in major regional developer conferences and events .
- Manage event logistics, marketing materials, speaker submissions, and follow-up campaigns.
- Organize and promote regional hackathons, meetups, and community gatherings.
- Localize and adapt global developer marketing content for regional audiences.
- Collaborate with Developer Evangelists and the marketing team to produce articles, videos, social content, and newsletters.
- Promote educational materials and integration showcases through relevant regional channels.
- Extend Xsolla’s presence into key regional game developer communities (online and offline), supporting community programs and partnerships.
- Build relationships with developer influencers, creators, and community leaders to amplify reach.
- Monitor and report on: Campaign reach, engagement, and ROI. Conversions from marketing programs to active integrations. Event and content performance in your region.
- Use insights to adjust tactics and optimize future campaigns.
Qualifications & Skills
- 3–5years of marketing experience, ideally in developer relations, B2B tech marketing, or gaming industry marketing.
- Strong understanding of local game development ecosystems and communities.
- Proven ability to run multi-channel campaigns and event marketing programs.
- Excellent communication and collaboration skills, with experience working in cross-functional and global teams.
- Comfort in working closely with technical content and understanding developer needs.
- Willingness to travel for regional events and community activities.
The duties and responsibilities of this position may evolve over time to support the organization’s goals and individual growth. This job description is intended to outline the general nature and level of work being performed and is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required.
By submitting your application, you consent to Xsolla conducting background checks, where permitted by law, after the final interview stage. All checks will comply with local regulations, and your information will be handled confidentially.
Xsolla takes your privacy seriously and will not sell or externally distribute any personal data received during the hiring process. In accordance with applicable data protection laws, Xsolla is committed to protecting your personal information and respecting your privacy.
For any inquiries related to data privacy, please contact: [email protected]
Explore more opportunities at: https://xsolla.com/careers
Top Skills
Marketing
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The Company
What We Do
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
