The Role
The Field Marketing Manager will develop strategic marketing plans, host regional events, and collaborate with sales teams to boost pipeline and customer relationships in Japan.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Marketing Manager (Field Marketing) at Coupa:
We are looking for a proactive and dynamic individual who thrives in a fast-paced environment and help us deliver growth in our Japan region.
As the Japan Field Marketing Manager, you will be a driving force behind our regional marketing efforts. This role involves working closely with sales and alliance leaders, customers to develop targeted plans, host impactful events such as Inspire World Tour Tokyo, 1000+ reg. corporate events, and optimize lead generation.
We are looking for a proactive and dynamic individual who thrives in a fast-paced environment. If you have a creative mindset, a keen eye for problem-solving, and a passion for delivering results, this is your chance to make a significant impact on our success in the Japan region.
What You'll Do:
- Strategy & Planning:
- Develop and execute strategic field marketing plans for the Japan region.
- Collaborate with APAC marketing managers to ensure all efforts are consistent with broader GTM (Go-to-Market) strategies and campaigns.
- Partner with the sales and alliance team to create targeted campaigns that generate new pipeline and accelerate existing pipeline.
- Event Management & Lead Generation:
- Plan and host online and in-person events to create new sales opportunities, accelerate existing deals, and strengthen customer relationships.
- Organize and execute corporate event such as "Inspire World Tour Tokyo" with the goal of attracting over 1,000 registrants.
- Focus on corporate events and lead generation to build and maintain the sales pipeline.
- Engage and support the existing customer base through community-building activities to foster growth and loyalty.
- Align cross-functionally with Product, Digital & Content Marketing on the go to market strategy for your region
What You Will Bring to Coupa:
- Minimum 3-5 years of experience as a Regional Marketing Manager
- Experience with organizing local and regional events in Japan
- Proficient in Salesforce and marketing automation tools (preferably Marketo)
- Fluent Japanese with strong business-level English written and verbal communication skills
- Great interpersonal and communication skills
- Confident on a tradeshow booth to assist in our Product pitch
- High degree of initiative and organization to drive projects to completion. Able to multi-task/manage multiple projects without losing sight of the highest priority items
- A well-rounded, modern marketer, who is self-motivated and unafraid to take action
- Strong communicator and creative thinker
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Skills Required
- Minimum 3-5 years of experience as a Regional Marketing Manager
- Experience with organizing local and regional events in Japan
- Proficient in Salesforce and marketing automation tools (preferably Marketo)
- Fluent Japanese with strong business-level English written and verbal communication skills
- Great interpersonal and communication skills
- Confident on a tradeshow booth to assist in our Product pitch
- Strong communicator and creative thinker
What the Team is Saying
Aditya Maheshwari
Sr. Software Engineer, Cloud
Alex Moon
Operations Analyst, Order Management
Jose Miguel Jimenez
Procurement
Jessica Fonseca
Technical Support Specialist
Daniela Aristizábal
Associate Planning & Operations Analyst
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Company materials describe comprehensive healthcare and mental wellness programs for employees and their families, positioning well‑being as a core pillar of the package.
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Leave & Time Off Breadth — Generous paid time off, parental leave, and company Wellness Days are highlighted, with remote‑work flexibility available for many roles.
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Parental & Family Support — Family‑focused offerings include parental leave, fertility benefits, family medical leave, and on‑site mother’s rooms to support caregivers.
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
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