About this role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
The Japan Marketing team at BlackRock sets the strategic direction and implements marketing plans in partnership with Global Product Solutions and Client Business. It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analyzing the return on investment to inform and evolve future activities.
Role and Impact:
BlackRock is seeking a motivated individual to join the Japan Marketing team, based in Tokyo, to drive integrated marketing campaigns and initiatives to support the strategic priorities for both the retail and institutional business in Japan. This role reports to the Head of Japan Marketing.
This individual will work closely with the local and regional marketing teams, corporate communications team, local client business and product teams to set the marketing direction and implement initiatives to support the strategic priorities of the business. This individual is also expected to consistently review marketing campaign performance to measure commercial impact and help refine and improve future marketing initiatives.
Responsibilities:
Design and drive marketing plans that drive our Wealth and Institutional business growth to deliver upon BlackRock’s financial objectives.
Collaborate closely with regional marketing teams (from digital, events, content and iShares etc.) and partner with investment teams, product strategists, client business teams, APAC Corporate Communications and Compliance to implement marketing solutions.
Design, drive and implement marketing campaigns that align with the Japan wealth business priorities. You will lead in crafting the campaign’s content messaging and strategy, campaign materials, and activation strategies to successfully deliver product materials to the intended target audience.
Lead and review the existing suite of fund marketing materials. This includes developing new marketing materials for fund launches and representing marketing in new business projects.
Serve as the brand ambassador to drive marketing strategy and brand awareness, raising familiarity and preference with our clients.
Plan for and implement campaigns within allocated marketing budget, and partner with third-party agencies or vendors where necessary.
Develop and maintain positive relationships with Marketing colleagues and client business teams across geographies and channels to ensure our content reaches the relevant people across all client segments.
Ensure all marketing initiatives are compliant and implemented within BlackRock guidelines, controls and processes; ensuring risks are identified and resolved.
Core Skills:
Strong understanding of the investment management industry including investment products, client segments and the competitor landscape.
Creative thinker. You thrive on delivering messages in an innovative and engaging manner and you are able to maintain creativity in a fast-paced environment.
Strategic operator. You are forward looking and are able to provide well thought-out solutions, as well as being able to implement tactical marketing initiatives autonomously with high attention-to-detail.
Game changer. You are comfortable with using data insights and past marketing experience to challenge the status quo.
Excellent problem solver. You are intellectually curious with strong critical thinking, quantitative and analytical skills.
Adept at influencing senior stakeholders and peers without explicit authority and working effectively across numerous teams in a large organization both collaboratively and autonomously.
Driven, organized and self-motivated individual. You are upbeat, meticulous, committed to excellence and have superb time management and prioritization skills.
Strong project management skills, with the ability to move multiple projects forward simultaneously amidst ambiguity, effectively integrating input while maintaining project schedules.
Collaborate across the firm locally, regionally, and globally to connect the dots and identify areas for leverage and synergies beyond day-to-day job scope.
Exceptional interpersonal skills with the ability to partner with multiple and determined stakeholders and build positive relationships across the firm.
Qualifications:
At least 8 years of experience with proven experience working in financial services, preferably in asset management, banking or wealth management.
Excellent communication skills in both Japanese and English – both written and verbal is required. You are able to write, edit, and proofread copy.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.
Skills Required
- At least 8 years of experience in financial services, preferably in asset management, banking, or wealth management
- Excellent communication skills in both Japanese and English - both written and verbal
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers. BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today. At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together. Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
Gallery
BlackRock Teams
BlackRock Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
BlackRock has 25,000 employees across more than 100 offices in over 40 countries around the world.
