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Top Marketing Manager Jobs in Glasgow
Artificial Intelligence • Big Data • Healthtech • Software • Biotech
Lead execution of a global social media strategy across LinkedIn, X, YouTube and other channels. Manage editorial calendar, write social copy, brief design/agencies, track engagement, and optimize timing and messaging. Monitor and ghostwrite executive LinkedIn content. Align social promotion with paid media, optimize site content for SEO/AEO, support digital campaigns, and use analytics/CRM/marketing automation to drive inbound traffic, engagement, and leads while collaborating cross-functionally.
Top Skills:
Abm PlatformAeo/Ai SearchFacebookGoogle AdsGoogle AnalyticsJIRALinkedInMicrosoft 365PardotSalesforceSeo ToolsSocial Media Advertising PlatformsXYoutube
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Lead execution of UK&I regional marketing strategy to grow pipeline and revenue. Manage field marketing, events, demand generation, sales alignment, KPI tracking, and executive reporting. Use AI tools and marketing platforms to optimise programs, measure ROI, and adapt tactics to market dynamics.
Top Skills:
AISalesforceTableauZuddl
Healthtech • Insurance
Plan, deliver and optimise multi-channel customer engagement campaigns for B2C and B2B international health customers. Use customer data and segmentation to build journeys, measure campaign performance with analytics, coordinate stakeholders and agencies, ensure compliance and accessibility, and drive retention, digital adoption, and commercial outcomes.
Top Skills:
EloquaPega NbaSalesforce Marketing CloudUnica Ibm
Information Technology
Manage and optimize paid media campaigns to drive profitable app installs. Plan, execute, test, and scale acquisition channels (Google, Microsoft, Apple, paid social, CTV/TV), run incrementality and creative tests, model app economics, and deliver insights to improve efficiency and user growth.
Top Skills:
Apple Search AdsCtvGoogle AdsMicrosoft AdvertisingPaid SocialTv
Artificial Intelligence • Marketing Tech • Real Estate
Lead creation and optimization of performance-focused ad creatives from concept to scale. Translate marketing hypotheses into testable assets, run rapid experiments, analyze CTR/CPA/ROAS results, iterate based on data, and collaborate with marketing teams to scale winning concepts while eliminating underperformers.
Software
Own and execute customer lifecycle programs to drive adoption, retention, expansion, and re-engagement. Use product and usage data to identify expansion signals, build nurture and win-back campaigns, measure ROI, and partner with Customer Success, Account Management, and GTME to improve NRR and reduce churn.
Top Skills:
APIsCRMMarketing AutomationProduct Analytics
Software
Develop solution narratives and positioning for real-time and AI infrastructure, create sales and event enablement, partner with DevRel, Product, Sales and Legal, support account-based campaigns, validate messaging with customer feedback, measure and optimize messaging effectiveness.
Top Skills:
Agentic ApplicationsAIAPIsCloudDeveloper PlatformsReal-Time Infrastructure
Artificial Intelligence • Energy
Execute and manage ABM and digital marketing campaigns across Europe to generate qualified pipeline. Plan marketing calendar, run LinkedIn paid and organic campaigns, webinars, email nurture journeys, and lead magnets. Coordinate sales enablement, monitor campaign metrics (MQLs/SQLs/ROI), and optimize processes in collaboration with Commercial, Product, and Customer Success teams.
Top Skills:
Account-Based Marketing (Abm)Adobe Creative SuiteCanvaEmail MarketingFigmaHubspotHubspot CrmLinkedInLinkedin AdsMarketing Automation
Edtech
Own and optimise UK student lifecycle marketing across email, SMS, CRM and automation. Build multi-step journeys, run A/B tests, manage segmentation and QA, analyse funnel performance, collaborate cross-functionally, ensure compliance, support partner launches, and apply automation and AI tools to improve lead-to-enrolment conversion.
Top Skills:
Ai-Enabled ToolsBrazeCRMEmailEspGoogle AnalyticsHTMLHubspotIterableLooker StudioMarketing AutomationMarketoPower BISalesforce Marketing CloudSms
Edtech
Lead paid media planning and execution for UK university partners, manage agency relationships, optimise paid search and social campaigns, own performance reporting and budgets, forecast launches, and translate data into actionable recommendations to improve lead quality, conversion, and ROI.
Top Skills:
Ai-Enabled OptimisationCRMGoogle AdsGoogle Analytics 4 (Ga4)Linkedin Campaign ManagerLooker StudioMarketing AutomationMeta Ads Manager
Edtech
Lead integrated B2B and B2C marketing across UK and EMEA university partners. Plan and execute multi-channel campaigns, launches, and go-to-market activities; develop messaging and storytelling; analyze performance and optimize conversion and ROI; influence cross-functional stakeholders; coach and grow a high-performance team; implement automation and AI-enabled efficiencies to scale marketing operations.
Top Skills:
Ai-Enabled ToolsMarketing Automation Platforms
Artificial Intelligence • Healthtech • Mobile • Software
Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.
Top Skills:
AI
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Database • Analytics
Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.
Top Skills:
AI
Cybersecurity
Lead regional Go-to-Market strategy for EMEA, focusing on channel and field marketing, demand generation, ABM, events, partner collaboration, campaign execution, budgeting, and performance reporting to drive pipeline and revenue.
Top Skills:
6SenseCRMMarketing AutomationOn24Salesforce
HR Tech • Information Technology • Professional Services • Manufacturing
Support delivery of digital marketing plans across Financial Services (Credit, Travel Money, Insurance). Manage website content and financial-promotion approvals, monitor and optimise digital performance using analytics, and coordinate agencies and stakeholders to drive commercial results.
Top Skills:
Adobe AnalyticsGoogle Analytics
Retail • Software
Support delivery of digital marketing plans across Financial Services (Credit, Travel Money, Insurance). Manage website content, coordinate financial promotion approvals, monitor and optimise digital performance using analytics, and manage agency/partner relationships to drive commercial results.
Top Skills:
Adobe AnalyticsGoogle Analytics
Consumer Web
Lead lifecycle programs to reactivate lapsed users and convert leads across email, push, in-app, and SMS. Use Braze and in-house tools to design, execute, and A/B test campaigns, analyze cohorts and behavior, map flows, and partner with Product, Creative, Analytics, and Finance to drive reactivation, conversion, and engagement growth.
Top Skills:
AsanaBrazeExcelJIRASQL
Automotive
Build and run ChargePoint's marketing function in Europe as the first dedicated hire. Execute field marketing, events, webinars, account-level campaigns, localized global programs, email and digital nurture, manage agency/vendor relationships, track campaign ROI and pipeline, and align European activities with global teams while supporting sales.
Top Skills:
Ai ToolsEmail Marketing PlatformsLanding Page BuildersMarketing AutomationWebinar Platforms
Software • Cryptocurrency • Web3
Own execution and optimization of paid acquisition campaigns (primarily Google Ads and Apple Search Ads), manage large advertising budgets, run A/B tests, build reporting with AppsFlyer/GA/Tableau, partner with cross-functional teams to improve funnels, and drive efficient mobile user acquisition.
Top Skills:
AppsflyerGoogle Ads
Database
Manage partner marketing strategy and execution to drive partner engagement, lead generation, and revenue. Develop co-marketing campaigns, enablement assets, multilingual regional programs, and event participation. Track partner performance, administer rebate programs, and coordinate lead routing with sales and operations.
Top Skills:
Ai-Powered Marketing ToolsMS OfficePardotSalesforce
Software
Own and execute revenue-accountable marketing for a software portfolio: demand generation, ABM, cross-sell and retention campaigns. Plan full-funnel, multi-channel campaigns, apply AI for targeting and personalization, align closely with Sales/Product, and track performance in HubSpot, Salesforce and Monday.com to drive pipeline, GRR/NRR improvement and new logo wins.
Top Skills:
AICausewayoneHubspotMonday.ComSalesforce
Information Technology • Legal Tech • Analytics
Lead portfolio marketing to create industry-led, solution-focused messaging and sales enablement. Develop cross-portfolio narratives, value propositions, proof points, and competitive differentiation. Partner with product, data science, market planning, and regional marketing to produce sales-ready content, thought leadership, and localized activations that drive pipeline and reduce feature/price-led selling.
Artificial Intelligence • Machine Learning • Marketing Tech • Consulting
The EMEA Events Marketing Manager will develop and execute strategic event marketing programmes while overseeing multiple projects, ensuring high-quality attendee experiences, and collaborating with cross-functional teams.
Top Skills:
Machine LearningNatural Language ProcessingRobotic Process Automation
Retail
The Marketing Manager will develop and execute marketing strategies, oversee media campaigns, manage content strategies, and optimize marketing automation.
Top Skills:
Facebook Business ManagerGoogle Tools
Blockchain • Information Technology
Lead social strategy and growth across Sui Foundation channels (primary focus X/Twitter). Create and direct social-native content, especially video and livestreams; leverage AI tools to accelerate workflows; set KPIs and report performance; collaborate cross-functionally with product, design, partnerships, and communications; manage community engagement and multiple brand accounts while briefing creative partners.
Top Skills:
Ai Content ToolsScheduling ToolsSocial Listening ToolsSocial Publishing ToolsVideo Production And Livestreaming ToolsX/Twitter
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