Top Marketing Manager Jobs in Glasgow

Develops and delivers content, communications, direct marketing campaigns, customer journeys, digital advertising, and web content across customer lifecycle stages. Responsibilities include creative and message testing, customer insight analysis, campaign delivery, agency management, stakeholder engagement, prioritization, compliance review, brand adherence, and partnership marketing support in a fast-paced, regulated B2C environment.

Lead execution of a global social media strategy across LinkedIn, X, YouTube and other channels. Manage editorial calendar, write social copy, brief design/agencies, track engagement, and optimize timing and messaging. Monitor and ghostwrite executive LinkedIn content. Align social promotion with paid media, optimize site content for SEO/AEO, support digital campaigns, and use analytics/CRM/marketing automation to drive inbound traffic, engagement, and leads while collaborating cross-functionally.

Own paid user acquisition and performance marketing for mobile apps across iOS and Android. Plan, execute, measure, and scale campaigns across major advertising channels; manage attribution, SKAN, MMPs, signal engineering, budget allocation, payback modeling, and subscription economics. Optimize web-to-app flows, app store conversion, and funnel performance while collaborating with creative, CRM, and product teams. Lead client performance reviews and communicate measurement insights and growth recommendations.

Develop and execute integrated B2B marketing plans for a strategic telecommunications mission. Responsibilities include audience acquisition, segmentation, email nurturing, demand generation, campaign optimization, lead generation, stakeholder collaboration, and performance reporting. The manager translates complex telecommunications topics into compelling messaging and uses marketing automation, Salesforce, analytics, and generative AI tools to improve campaign effectiveness and commercial outcomes.

Lead development of AI-native creative production systems: turn customer insights and performance data into testable creative hypotheses, collaborate across design, growth and product to launch, iterate and scale ad concepts, evaluate and optimize ad performance beyond basic metrics, and continuously explore new formats and narratives.

Lead AI-native creative production by turning customer insights and performance data into testable creative hypotheses. Use AI to generate, validate, and produce ad concepts; collaborate with Design, UA, Growth and Product to launch, iterate and scale creatives; analyze performance beyond CTR/CAC and continuously explore new formats and narratives.

Leads Western Europe regional marketing programs from strategy and budgeting through execution, reporting, and retrospectives. Manages ABM, events, stakeholders, vendors, timelines, and performance goals in partnership with Sales and SDR teams. Uses Splash, Zuddl, Salesforce, Monday.com, AI, and automation to improve marketing efficiency and scalability. Independently manages risks and priorities, translates performance data into recommendations, documents repeatable workflows, and guides junior team members and contractors.

Lead lifecycle programs to reactivate lapsed users and convert leads across email, push, in-app, and SMS. Use Braze and in-house tools to design, execute, and A/B test campaigns, analyze cohorts and behavior, map flows, and partner with Product, Creative, Analytics, and Finance to drive reactivation, conversion, and engagement growth.

Build and run ChargePoint's marketing function in Europe as the first dedicated hire. Execute field marketing, events, webinars, account-level campaigns, localized global programs, email and digital nurture, manage agency/vendor relationships, track campaign ROI and pipeline, and align European activities with global teams while supporting sales.

Lead regional Go-to-Market strategy for EMEA, focusing on channel and field marketing, demand generation, ABM, events, partner collaboration, campaign execution, budgeting, and performance reporting to drive pipeline and revenue.

Drive developer growth by building the developer community and establishing an early-stage go-to-market motion for AI agent technology. Collaborate with an experienced global team in a remote-first environment to promote developer-focused products and customer impact.

Own execution and optimization of paid acquisition campaigns (primarily Google Ads and Apple Search Ads), manage large advertising budgets, run A/B tests, build reporting with AppsFlyer/GA/Tableau, partner with cross-functional teams to improve funnels, and drive efficient mobile user acquisition.

Develop and deliver B4SI’s marketing and communications plan, including multichannel campaigns, thought leadership content, digital communications, newsletters, website updates, and member engagement. Use CRM and marketing automation tools to target audiences and track performance. Support global events, strengthen the B4SI brand, identify growth opportunities, and build relationships with internal teams, members, and external partners in the sustainability and social-impact community.

Own and execute revenue-accountable marketing for a software portfolio: demand generation, ABM, cross-sell and retention campaigns. Plan full-funnel, multi-channel campaigns, apply AI for targeting and personalization, align closely with Sales/Product, and track performance in HubSpot, Salesforce and Monday.com to drive pipeline, GRR/NRR improvement and new logo wins.

Own and scale Simples affiliate program: recruit and manage editorial, newsletter, and media partners; brief partners and coordinate creative production; collaborate with Growth, Creative, and Analytics; forecast, track, and report performance; launch a new brand partner program; and run competitor and commission benchmarking to optimize CPA and ROAS.

The EMEA Events Marketing Manager will develop and execute strategic event marketing programmes while overseeing multiple projects, ensuring high-quality attendee experiences, and collaborating with cross-functional teams.

Freelance Marketing Manager to develop and execute strategic marketing plans, lead cross-functional teams, implement effective campaigns, and drive measurable results for a remote marketplace platform.

Lead go-to-market strategy and execution for open source tool releases, drive awareness among developer and safety practitioner communities, manage content and communications (website, newsletter, social), coordinate conference and event presence, measure marketing performance, and build community relationships across product, engineering, and PR teams.

Lead social strategy and growth across Sui Foundation channels (primary focus X/Twitter). Create and direct social-native content, especially video and livestreams; leverage AI tools to accelerate workflows; set KPIs and report performance; collaborate cross-functionally with product, design, partnerships, and communications; manage community engagement and multiple brand accounts while briefing creative partners.

The Marketing Manager will develop and execute marketing strategies, oversee media campaigns, manage content strategies, and optimize marketing automation.

Lead integrated B2B and B2C marketing across UK and EMEA university partners. Plan and execute multi-channel campaigns, launches, and go-to-market activities; develop messaging and storytelling; analyze performance and optimize conversion and ROI; influence cross-functional stakeholders; coach and grow a high-performance team; implement automation and AI-enabled efficiencies to scale marketing operations.

Lead marketing strategy, pricing, and brand campaigns; analyze market trends and forecasts; generate leads; coordinate across departments; manage budget and marketing staff; present reports to senior management; represent the brand at trade shows.

Lead UK&I marketing strategy focused on pipeline and revenue. Build and run ABM programs, align closely with Sales to accelerate opportunities, manage partner marketing, oversee local marketer, own budget, KPIs and performance reporting.

Drive UKI marketing strategy focused on pipeline and revenue. Build and run ABM programs, accelerate opportunity progression with Sales, manage partner marketing, lead the local marketer, run sales-marketing rhythms, and manage budget, KPIs and performance reporting to convert high-value opportunities into revenue.

Lead brand development and integrated B2B marketing across multiple businesses and international markets. Translate complex technical propositions into customer-facing content and campaigns across digital, web, social, PR, partners and events. Manage websites, agencies, assets and marketing workflows, build scalable brand guidelines and use AI/automation to improve efficiency while partnering with senior, product and engineering teams.