At Sirona Medical, we’re building software that enables physicians to work as fast as they can think.
Each year in the U.S., billions of patient images are captured—and nearly all of them are reviewed and diagnosed by radiologists. These specialists are the central hub of diagnostic medicine: over 80% of all healthcare data flows through radiology IT systems. Yet despite their pivotal role, radiologists are overburdened by outdated, fragmented software which limits their efficiency and ultimately the quality and efficiency of care that health systems can provide patients. That’s where Sirona comes in.
We’re a San Francisco-based, cloud-native software company with employees around the world. Our deep understanding of both the practice and business of radiology has allowed us to build RadOS—a unified, AI-powered operating system powering the entire radiology workflows.
How Sirona Solves the ProblemSirona is uniquely positioned to transform the way radiology is practiced. We're delivering the organizational shift that both individual radiologists and entire practices urgently need:
A unified, intuitive, and platform-agnostic solution
A streamlined workspace that makes every part of the radiologist’s workflow faster and easier
The freedom to read from anywhere, for anyone
Sirona Marketing Manager Role Summary
Sirona is looking for a hands-on, full-stack marketer who becomes the day-to-day engine behind how Sirona shows up in the market and how we turn attention into pipeline. The role spans three concentrations: social media (owning our channels end to end), general content creation (across formats), and paid media (running our Google and LinkedIn programs). Just as important, this is a people-facing role. This person will be a personable partner who helps plan, promote, and run our webinars and events alongside the Director of Marketing Operations. This includes showing up in person when needed.
We are an AI-native marketing team. This role will use AI tools every day to create, scale, and measure their work, and is excited to keep learning as the tooling evolves. This will will create on-brand content at a steady cadence, run an active and engaged social presence, produce video and graphics in-house, and manage paid campaigns against a spend-to-pipeline target. We will hire a versatile doer who turns Sirona's story into a consistent, always-on stream of brand and demand.
Key Responsibilities:
- Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology
- Content creation - Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative — on-brand and on-voice, across formats and at a steady cadence
- Webinars & events - Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna — topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people
- Paid media - Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → opportunity → pipeline against target
- Work AI-first - Use AI tools to draft, produce, and scale content, creative, and analysis — and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up
- Videography - Shoot and edit video in-house — event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel
- Brand consistency - Keep every asset aligned to the Sirona design system and voice
Key Requirements:
- 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
- AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
- Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team
- Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
- Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics)
- Experience promoting and helping run webinars and events, and comfortable with the logistics of both
- Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
- Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
- Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision
- Willing and able to travel to events as needed
- Excellent project management and cross-functional communication skills
Nice to have:
- Radiology, medical imaging, or healthcare-IT familiarity
- Hands-on experience with AI content/creative tools (generative image and video, AI copy, AI-assisted editing) and using AI to speed up analysis and reporting
- Marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting) fluency; comfort tying campaigns to CRM
- Webinar platforms (Zoom Webinars, ON24) hands-on experience
- Motion graphics / animation; photography
- SEO / landing-page conversion instinct.
Benefits:
- Generous Compensation Plan
- Stock Options
- Flexible Paid Time Off (PTO)
- Medical, dental, vision insurance
- Life insurance
- Maternity and Paternity Leave
- 401K matching
- Apple equipment
- Sponsorship for conferences, continuing education, etc.
The annual US base salary range for this full-time position is $85,000 - $110,000 + equity + benefits. Pay scale is flexible depending on experience. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, relevant education and training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Skills Required
- 3-5 years of marketing experience for a B2B brand
- Hands-on ownership across social media, content, and paid media
- Day-to-day experience using AI tools or demonstrated ability and enthusiasm to learn them quickly
- Comfortable on camera and hosting or moderating webinars
- Experience representing a company at in-person events
- Writing, visual, and video content creation experience with a portfolio or live channels demonstrating range
- Direct experience running paid media campaigns in Google Ads and LinkedIn Campaign Manager
- Experience managing paid-media budgets and reporting on cost per lead and downstream conversion
- Experience promoting and helping run webinars and events
- Proficiency shooting and editing video
- Proficiency with design tools such as Canva or Adobe
- Native fluency in LinkedIn and social media best practices
- Ability to manage content and campaign calendars independently
- Willingness and ability to travel to events as needed
- Excellent project management and cross-functional communication skills
- Radiology, medical imaging, or healthcare IT familiarity
- Experience with generative image and video, AI copy, or AI-assisted editing tools
- Marketing automation and analytics experience with HubSpot, GA4, and LinkedIn or Google reporting
- Experience connecting campaigns to a CRM
- Hands-on experience with Zoom Webinars or ON24
- Motion graphics, animation, or photography experience
- SEO and landing-page conversion experience
What We Do
Sirona Medical Inc. is addressing the needs of today’s radiology practices with a novel cloud-native platform that unifies radiology IT applications – worklist, viewer, reporter, and AI – onto a single, streamlined Workspace. Sirona’s radiology operating system (RadOS) puts radiologists in the driver’s seat with AI-powered solutions that simplify their workflow and amplify their work product. Based in San Francisco, CA, Sirona Medical is founded on a deep understanding of both the practice and business of radiology, with the goal of enabling radiologists to work as fast as they can think.
