Top Digital Marketing Jobs in Glasgow

The role involves driving digital marketing strategies, focusing on SEO, PPC, affiliate marketing, content marketing, and social media to enhance client engagement and success.

Plans and optimizes integrated B2B and account-based marketing campaigns supporting commercial growth. Coordinates conference and event marketing, manages email, social, website, CRM automation, and marketing collateral, and partners with business development teams to drive account engagement and qualified opportunities. Analyzes campaign performance, recommends improvements, and ensures marketing activities align with commercial priorities and brand standards.

The role involves managing media and influencer relations, content creation, social strategy, and driving communications for multiple accounts, while ensuring alignment with client goals.

Owns paid advertising strategy, campaign execution, optimization, budgeting, reporting, testing roadmaps, and client communication across paid social and paid media channels. Manages platforms including Google, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Bing. Uses performance data to identify opportunities, mitigate risks, recommend strategic improvements, and communicate results and next steps to clients and internal stakeholders.

Support planning, launching, managing, and optimizing digital marketing campaigns across social media, email, and other channels. Track and analyze performance, create content, research trends, and collaborate on strategies to increase engagement and growth. Receive mentorship and potential transition to paid role.

Lead global performance marketing across paid digital channels, owning strategy, campaign planning, optimization, measurement, and reporting. Drive customer acquisition, revenue growth, tracking and attribution (GA4, GTM, CAPI), manage channels (Google, Meta, affiliate, programmatic), mentor a marketing team, and collaborate cross-functionally to improve ROAS, CPA, LTV and marketing efficiency.

Manage and optimize paid social and paid search campaigns, develop digital advertising strategies, analyze performance and ROI, collaborate on ad creatives, and provide regular reports and insights to stakeholders.

Serve as primary client contact for a portfolio, lead onboarding and status calls, coordinate internal teams to execute SEO and PPC strategies, analyze performance data to surface insights, educate clients on metrics, and drive high retention and NPS through organized project management.

Lead strategic account management for B2B SaaS and tech clients, driving retention, growth, and measurable SEO/digital marketing results. Own client relationships, translate business goals into SEO strategies, coordinate cross-functional teams, analyze performance, identify upsell opportunities, and manage renewals and reporting to achieve MRR and pipeline outcomes.

Lead paid digital campaign execution across Meta, Google, TikTok and other platforms. Set up, optimize and scale campaigns, manage budgets, run A/B tests, troubleshoot tracking, build reports, conduct audience segmentation, and collaborate with content and vendors to maximize ROAS and performance.

The Senior Digital Media Strategist connects client objectives with agency services, developing data-driven digital marketing strategies and overseeing campaign executions.