Creative Marketing Manager (DanceBit)

Posted 10 Days Ago
Be an Early Applicant
Hiring Remotely in GBR
Remote
Junior
Fitness • Mobile • Music • Utilities
The Role
Develop and optimize performance marketing creatives for the DanceBit mobile fitness app. Responsibilities include creating creative strategies, advertisements, UGC briefs, and campaign concepts; collaborating with Product, User Acquisition, designers, and illustrators; analyzing performance data and user feedback; researching competitors; testing ideas across advertising platforms; and organizing brainstorms. The role requires balancing creativity with performance goals, understanding social media trends and target audiences, and adapting content to improve acquisition results.
Summary Generated by Built In

About us:
Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 400 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team.
Our mission:
Become a stepping stone on our customers’ journeys of self-improvement.
Our values:

  • Deliver what matters

  • Respect and support others

  • Initiate and own

  • Voiceopenly

  • Execute with quality

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com.

About project:
Dancebit turns exercise into a dance party with dance workouts set to energizing beats. Professional instructors guide you through easy-to-follow choreographies that help you burn calories, improve coordination, and build strength. It’s the perfect app for anyone looking to stay fit and active through dancing at home.

Responsibilities:

  • Developing creative strategies and concepts for promoting the mobile application.

  • Working closely with the Product and UA teams to identify key features and advantages of the application, and trying different collaborative approaches to boost performance.

  • Optimizing creatives based on analytical data and user feedback.

  • Conducting competitors’ research to analyze best practices on the market.

  • Creating advertisements for META, Google, and other networks.

  • Organizing brainstorms with the team.

  • Writing briefs for UGC, evaluating results, and reworking content to improve the results.

  • Collaborate with designers and illustrators to quickly test ideas.

  • Ability to balance creativity with performance goals.

  • Strong ideation skills combined with structured thinking.

  • Understanding of modern trends across social media platforms.

Requirements:

  • Minimum 6 months (1+ years would be a plus) of experience as a creative producer in performance marketing (preferably in the healthy lifestyle, nutrition, or fitness domain).

  • Data-driven approach to decision-making.

  • Deep understanding of the target audience and their needs.

  • Ability to create and implement engaging, informative, and performing creative strategies and content that effectively attract users.

  • Experience with analytics and optimization of creatives.

  • Excellent communication and organizational skills.

  • Independence and willingness to push the processes.

  • Flexibility and adaptability to fast change.

  • English at B2 (upper-intermediate) level or higher.

Would be a plus:

  • Experience with AI and its integration into workflows.

  • Profound work experience with one of the platforms (in order of priority): Google, Applovin, TikTok, Snapchat, Pinterest.

Employee Benefits:

  • Remote-First Culture: Our team is diverse and extensive, just like our product portfolio. We provide a flexible working schedule and let you work anywhere in the world, either remotely or in one of our corporate hubs

  • Сoworking Compensation: We provide 100% compensation for coworking spaces in Ukraine (except Kyiv, where we have a cozy and autonomous hub) and 50% compensation for coworking spaces worldwide to make sure that everyone has a comfortable and inspiring workspace

  • Free Office Lunches: We want you to stay fueled and focused, so we provide delicious free lunches for everyone working from our hubs. It’s one less thing for you to worry about during a productive workday

  • Public Holidays Policy: Gismart observes public holidays based on the Ukrainian or Polish holiday calendars. Employees working in other locations are entitled to 12 public holidays per year

  • 100% Sick Leave Compensation

  • Mental and Physical Health: To help you stay happy and healthy, Gismart will partially cover your medical insurance, sports activities, therapy costs

  • Personal Equipment Policy: Of course, we’ll provide you with all the equipment you need or cover the maintenance cost for your own tools

  • Personal Learning and Development: We love to see you learn and grow, so Gismart will cover 70% of your professional development courses. We’ll also pay for 100% of corporate English courses

  • Time-Off Policy: Every employee gets 18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart

  • Corporate Events: We are remote-first, but we love meeting up in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs

Skills Required

  • At least 6 months of experience as a creative producer in performance marketing
  • Data-driven approach to decision-making
  • Deep understanding of target audiences and their needs
  • Ability to create and implement engaging, informative, high-performing creative strategies and content
  • Experience with creative analytics and optimization
  • Excellent communication and organizational skills
  • Independence and willingness to improve processes
  • Flexibility and adaptability to rapid change
  • English proficiency at B2 level or higher
  • At least 1 year of creative producer experience is a plus
  • Experience with AI and integrating it into workflows
  • Professional experience with Google, AppLovin, TikTok, Snapchat, or Pinterest platforms
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The Company
HQ: London
375 Employees
Year Founded: 2015

What We Do

Gismart is a London-headquartered mobile app developer focused on Health & Wellness, Utilities, and Music apps. It has surpassed 1 billion downloads worldwide and employs more than 350 people. Its mission is to support customers’ self-improvement and cultivate well-being globally, with a reach across Europe and beyond. The company also develops products such as FitMe, a home-fitness app offering short, equipment-free routines.

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