The Role
The ABM Marketing Manager will deliver content and account-based marketing campaigns supporting brand awareness, lead generation, sales enablement, and pipeline growth. Responsibilities include coordinating content creation and distribution, collaborating with Creative, PR, Business Development, and Account Management teams, monitoring campaign performance through HubSpot and reporting tools, managing marketing projects, and supporting thought leadership, social media, events, and awards. The role also requires strong writing, editing, stakeholder management, and knowledge of games and technology markets.
Summary Generated by Built In
We are looking for a creative and commercially minded Account-Based Marketing (ABM) Manager to support the delivery of Heaven Media's marketing strategy and help strengthen our position as a recognised voice within the games, consumer technology and B2B technology sectors.
Reporting to the Senior Marketing Manager, this role is responsible for coordinating and delivering content marketing and account-based marketing activities that support brand awareness, lead generation and commercial growth. The role works closely with Business Development, Creative, PR, Account Management and Leadership teams to ensure marketing activity aligns with business objectives and delivers measurable results.
The successful candidate will be a proactive and solutions-oriented marketer who can manage multiple priorities, collaborate effectively with stakeholders and contribute to the continuous improvement of marketing performance, processes and programmes.
This role requires somebody who understands:
Job requirements
Main Responsibilities:
What Success Looks Like
Person Specification
Essential
Desirable
Reporting to the Senior Marketing Manager, this role is responsible for coordinating and delivering content marketing and account-based marketing activities that support brand awareness, lead generation and commercial growth. The role works closely with Business Development, Creative, PR, Account Management and Leadership teams to ensure marketing activity aligns with business objectives and delivers measurable results.
The successful candidate will be a proactive and solutions-oriented marketer who can manage multiple priorities, collaborate effectively with stakeholders and contribute to the continuous improvement of marketing performance, processes and programmes.
This role requires somebody who understands:
- Content marketing and how it builds authority and trust.
- Account-based marketing and its role in supporting sales activity.
- B2B storytelling and audience engagement.
- Games and technology markets and culture.
- How marketing activity contributes to pipeline and revenue generation.
- How to maximise the value of content across multiple channels and audiences.
Job requirements
Main Responsibilities:
- Deliver content marketing and account-based marketing initiatives that support commercial objectives, audience engagement and brand awareness across key industry sectors.
- Coordinate the planning, creation and distribution of marketing content and campaigns across relevant channels, ensuring consistency of messaging and alignment with brand standards.
- Support Business Development activities by maintaining effective marketing and sales enablement materials and ensuring relevant content is accessible and up to date.
- Coordinate marketing activities across internal stakeholders, including Creative, PR, Account Management and Business Development teams, to ensure effective execution and delivery.
- Monitor campaign and content performance through HubSpot and other reporting tools, communicating insights and recommendations to support continuous improvement.
- Identify opportunities to improve marketing processes, campaign effectiveness, content performance and audience engagement.
- Manage assigned marketing projects and priorities, resolving day-to-day challenges and escalating issues where appropriate.
- Support the delivery of thought leadership, social media, industry event and awards programmes that enhance Heaven Media's reputation and market presence.
What Success Looks Like
- Marketing activities are delivered to a consistently high standard and within agreed timelines.
- Content and campaign activity supports increased brand visibility, audience engagement and lead generation across target sectors.
- ABM initiatives effectively support Business Development objectives and contribute to pipeline growth.
- Marketing and sales enablement assets remain current, relevant and actively utilised by internal stakeholders.
- Campaign performance and marketing insights are regularly communicated, supporting data-driven decision-making and continuous improvement.
- Heaven Media continues to strengthen its reputation and visibility within the games and technology sectors.
Person Specification
Essential
- In-depth experience in content marketing, ABM, B2B marketing or a similar role, ideally within an agency, games or tech business.
- Proven ability to create marketing content yourself: writing, social, email, landing pages and sales collateral.
- A self-starter who takes ownership, solves problems independently, and can manage a varied workload with minimal supervision.
- Strong copywriting and editing skills, with the ability to adapt tone for executives, sales teams and different audiences.
- Genuine interest in games, tech and digital culture.
- Organized, with experience running content calendars and hitting regular deadlines.
- Comfortable working with senior stakeholders and ghostwriting on their behalf.
- Fluent English.
- This is a UK-based remote role. Applicants must be ordinarily resident in the UK and have the legal right to work in the UK for the duration of their employment.
Desirable
- HubSpot experience (strongly preferred), including sequences, gated content and campaign reporting.
- Experience running an ABM program or target account campaigns alongside a BD or sales team.
- Hands on video experience, including shooting, editing and producing short form cutdowns for social and sales use.
- CRM and marketing automation experience, including forms, lists, email campaigns, and basic reporting.
- Proficiency with Adobe Premiere Pro, After Effects, CapCut or similar, plus Canva or Adobe Creative Suite.
- Experience producing gated content such as whitepapers, industry reports or guides.
- An understanding of SEO and GEO/AEO (optimizing content for AI search).
- Experience with LinkedIn thought leadership programs or executive social content.
- Experience supporting B2B events, from promotion to follow up.
- Use of AI tools to speed up content production and research.
- A portfolio of video and written work we can review.
Skills Required
- In-depth experience in content marketing, account-based marketing, B2B marketing, or a similar role
- Experience ideally within an agency, games, or technology business
- Ability to create marketing content, including writing, social media, email, landing pages, and sales collateral
- Strong copywriting and editing skills
- Ability to adapt tone for executives, sales teams, and different audiences
- Self-starter with ownership, problem-solving, and independent working abilities
- Ability to manage varied workloads with minimal supervision
- Genuine interest in games, technology, and digital culture
- Experience managing content calendars and meeting deadlines
- Comfort working with senior stakeholders and ghostwriting on their behalf
- Fluent English
- Ordinary residence in the UK
- Legal right to work in the UK for the duration of employment
- HubSpot experience, including sequences, gated content, and campaign reporting
- Experience running ABM programs or target-account campaigns with a business development or sales team
- Hands-on video production experience, including shooting, editing, and short-form cutdowns
- CRM and marketing automation experience
- Proficiency with Adobe Premiere Pro, After Effects, CapCut, Canva, or Adobe Creative Suite
- Experience producing gated content such as whitepapers, industry reports, or guides
- Understanding of SEO and GEO/AEO
- Experience with LinkedIn thought leadership or executive social content
- Experience supporting B2B events
- Experience using AI tools for content production and research
- Portfolio of video and written work
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The Company
What We Do
Heaven Media is a creative marketing and media agency specializing in the video game and technology sectors. It helps brands connect with gaming and tech audiences worldwide through brand building, strategic planning, creative execution, and tailored marketing solutions. The company works across gaming and esports, using specialist industry expertise to develop campaigns and engage consumers through relevant enthusiast communities and channels.
