The Role
Develop and optimize SEO-focused content across websites, blogs, email, social media, and landing pages. Conduct keyword research, competitor analysis, content audits, and performance tracking using SEMrush and analytics tools. Manage WordPress content, HubSpot email campaigns, organic social media, and support paid digital campaigns. Analyze ROI, handle inbound marketing enquiries, and collaborate with sales to support lead generation and brand growth.
Summary Generated by Built In
LOCALiQ, an award-winning digital agency within the Newsquest Media Group, is looking for a talented and driven Senior Marketing Executive to join our remote-first team. LOCALiQ has been named Standout SEO Agency of the Year at the 2026 UK Digital Excellence Awards, further cementing its reputation as one of the UK’s leading digital marketing agencies. Our mission is to empower local businesses with tailored digital marketing solutions that strengthen their online presence, connect them with their audiences, and drive meaningful growth. This role is ideal for a digital marketer who thrives on crafting content that performs across organic search, AI-driven results, and multi-channel campaigns. You’ll play a pivotal role in enhancing LOCALiQ’s visibility across Google and AI search, supporting lead generation and brand awareness through strategic content and campaign execution.
If you’re passionate about SEO, content marketing, and making a measurable impact in a fast-paced, collaborative environment, we’d love to hear from you.
Please note this role is open to remote working, but you must be based in the UK.
Key Responsibilities
- Create high-quality content across blogs, guides, social media, email campaigns, and landing pages.
- Optimise content for SEO and visibility in AI search.
- Conduct keyword research, competitor analysis, and content audits to inform SEO strategy.
- Apply E-E-A-T principles, keyword strategy, and structured content formats to improve organic performance.
- Monitor and optimise SEO performance using SEMrush and other analytics tools.
- Manage and update website content in WordPress, ensuring brand consistency and SEO best practices.
- Build, execute, and optimise email campaigns, nurture journeys, and newsletters through HubSpot.
- Plan, schedule, and manage organic social media content across B2B channels.
- Support paid digital campaigns across LinkedIn, Facebook, YouTube, and other platforms to drive lead generation.
- Analyse campaign performance, track ROI, manage inbound marketing enquiries, and collaborate with sales on lead follow-up.
Skills, Knowledge & Expertise
- Proven digital marketing experience, ideally within a B2B environment.
- Strong copywriting and content creation skills with a focus on SEO and AI search optimisation.
- Solid knowledge of on-page SEO, off-page SEO and E-E-A-T best practices.
- Experience with SEMrush, HubSpot, WordPress, and marketing analytics platforms.
- Skilled in keyword research, competitor analysis, and organic growth strategies.
- Ability to create structured, search-friendly content for both traditional and AI-driven search engines.
- Experience in email marketing, social media management, and campaign execution.
- Strong analytical skills with the ability to interpret performance data and optimise results.
- Familiarity with graphic design and video editing tools (Adobe Creative Suite preferred).
- Excellent organisation, attention to detail, stakeholder management, and communication skills.
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.
Skills Required
- Proven digital marketing experience
- B2B digital marketing experience
- Strong copywriting and content creation skills
- SEO and AI search optimization experience
- Knowledge of on-page SEO, off-page SEO, and E-E-A-T principles
- Experience with SEMrush
- Experience with HubSpot
- Experience with WordPress
- Experience with marketing analytics platforms
- Keyword research, competitor analysis, and organic growth experience
- Experience creating structured content for traditional and AI-driven search engines
- Experience in email marketing, social media management, and campaign execution
- Strong analytical skills and ability to interpret performance data
- Familiarity with graphic design and video editing tools
- Adobe Creative Suite experience
- Strong organization, attention to detail, stakeholder management, and communication skills
- Must be based in the UK
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The Company
What We Do
We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.
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