Top Marketing Jobs in Santa Cruz, CA

Lead and scale Cision's global demand generation and growth marketing, focusing on pipeline growth, conversion efficiency, and partnership with Sales teams to improve funnel performance.

Own and execute social strategy and content for ElevenLabs and ElevenCreative across major platforms; record and edit short-form video, manage Discord community, coordinate cross-functional content, track analytics, and iterate on formats to drive engagement and product visibility.

Support planning and execution of in-person and virtual B2B events (webinars, dinners, tradeshows). Manage logistics, vendors, assets, budgets, promotions, attendee data, and post-event reporting in partnership with marketing, sales, and partnerships teams.

Own and optimize the MarTech stack (Pardot, Salesforce, GA4, Webflow, 6sense, ZoomInfo, DataGroomr); maintain integrations and data integrity; build lead lifecycle, scoring, routing, and attribution workflows; run data hygiene and privacy processes; configure analytics and multi-touch reporting; implement AI-driven marketing workflows; and partner with Sales, IT, and RevOps to ensure full-funnel visibility and operational efficiency.

Lead execution of ServiceTitan's State of the Trades and Titan Tailgate programs: produce thought-leadership content, coordinate data and distribution, plan regional field activations, manage vendors and logistics, align with Sales/Brand, and report on pipeline and program impact.

Lead integrated marketing strategy and creative ideation to develop cross-platform partner programs. Collaborate with sales, content, design, events, and social to produce proposals, presentations, and deliverables that align with partner KPIs. Generate proactive materials, identify new partnership opportunities, and present concepts to clients and agency partners to drive measurable value.

Build and automate AI-driven marketing workflows end-to-end. Own lead scoring, routing, campaigns, content production, events, and reporting. Maintain marketing data integrity, manage HubSpot/Salesforce integrations, develop playbooks for AI tools, and create dashboards to measure marketing ROI and pipeline performance.

Own post-sale customer narrative to scale advocacy and expansion. Build reference programs, interview customers and create case studies, run adoption and engagement campaigns, collaborate with product and GTM teams to drive upsell, and create customer-facing content and toolkits to increase feature utilization and lifetime value.

Lead make-specific marketing for Porsche at FCP Euro: develop and execute GTM and Market Penetration Strategies, create technical content and campaigns, align cross-functional teams, ensure product/content accuracy, act as make SME, and appear on camera for technical and promotional video content to grow penetration and revenue.

Lead global performance marketing across paid digital channels, owning strategy, campaign planning, optimization, measurement, and reporting. Drive customer acquisition, revenue growth, tracking and attribution (GA4, GTM, CAPI), manage channels (Google, Meta, affiliate, programmatic), mentor a marketing team, and collaborate cross-functionally to improve ROAS, CPA, LTV and marketing efficiency.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Manage a high-volume portfolio of clients for digital marketing campaigns. Lead client kick-offs, review performance in quarterly business reviews, identify trends and upsell opportunities, maintain CRM, make outbound calls and webinars, and collaborate cross-functionally to meet retention, upsell, and campaign performance goals.

Lead global paid acquisition across search, social, app, display, video and affiliates. Own budget allocation, measurement frameworks, experimentation and full-funnel conversion optimization. Build and manage performance marketing and affiliate/KOL teams while partnering cross-functionally to drive scalable, data-driven customer growth.

Senior individual-contributor who owns GTM strategy, messaging, competitive intelligence, and sales enablement. Leads cross-functional launch execution, drives product adoption, produces go-to-market collateral and playbooks, and tracks product marketing metrics tied to pipeline and revenue.

Write and proof marketing content (blog posts, case studies, social copy, landing pages), own email and newsletters, schedule and publish content across social channels, coordinate the content pipeline, and ensure quality control and error-free sends.

Lead end-to-end product marketing for a B2B SaaS platform: positioning, GTM planning, launches, sales enablement, content, SEO/AEO, AI-driven marketing, analytics, and cross-functional alignment to drive adoption and revenue.

Own CloudLabs positioning, messaging, and GTM strategy across buyer segments. Create sales enablement assets, run competitive intelligence, lead launches for new capabilities, and capture voice-of-customer outputs while aligning product, sales, and demand generation.

Lead design and execution of end-to-end token marketing strategies for Web3 clients across pre-launch, launch, and post-launch phases. Develop positioning tied to tokenomics and roadmaps, manage launch activities (TGE, listings, staking, incentives), advise on timing and narrative, own multi-channel planning and six-figure budgets, and coordinate execution with partner agencies and internal teams.

Support day-to-day campaign operations across paid search, paid social, and programmatic channels. Build and analyze reports and dashboards, implement and QA tracking, troubleshoot campaigns, coordinate client deliverables and internal workflows, prepare insights and presentations, attend meetings, and research new marketing and AI tools. Serve as U.S.-based backup for Ad Operations.

Lead development of marketing frameworks, processes, and tools to scale Marketing and Creative. Partner with Finance, Analytics, PM, and global marketing teams to improve budgeting, forecasting, resource planning, and project management. Produce executive-ready memos and presentations, track projects, and support special strategic initiatives. Participate in occasional in-person planning and offsites.

The Digital Marketing Manager will lead marketing strategies, manage a team, drive SEO, optimize website performance, and collaborate across departments to enhance lead generation and brand positioning.

Lead demand generation strategy and execution for B2B SaaS, driving digital initiatives (ads, SEO, email, social), sales enablement, product positioning, content creation, and marketing tech stack management to generate high-quality leads and measurable results.

The Marketing and Communications Manager will lead communication, public relations, and events to enhance Move Industries' brand within the fintech and crypto sectors, fostering relationships with media and managing the editorial calendar.

The Head of Marketing will lead Move Industries' branding, narrative, and go-to-market strategies for consumers, institutions, and developers, ensuring technical advancements translate into market credibility.

The Senior Product Manager will lead commercialization strategy for CNS therapies, aligning teams, managing initiatives, and ensuring product positioning through market insights.