Top Marketing Jobs in Santa Cruz, CA

Own Rayda's go-to-market: define positioning, ICPs, personas, and product narratives; design and run market tests; align sales enablement and demand gen; feed insights to product and comms; drive repeatable GTM execution and measurable decisions that improve sales clarity.

Lead consumer lifecycle strategy and execution across email, push, and in-app channels. Build and run complex CRM campaigns, analyze performance, run experiments, and automate journeys to drive product adoption, engagement, retention, and revenue. Collaborate with product, data, CRM ops, and compliance/legal to ensure regionally compliant marketing.

Lead messaging, content, and go-to-market for Plenful's 340B suite. Create sales enablement, customer marketing, partner collateral, launch communications, and persona-driven ABM content to drive adoption, expansion, and pipeline.

Lead design, execution, and optimization of scaled lifecycle campaigns across email and in-product channels. Use marketing automation, behavioral data, and ML techniques to personalize journeys, drive activation, revenue, retention, and cross-sell. Analyze performance, generate insights, and collaborate with Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing stakeholders.

Lead global customer lifecycle and CRM strategy to drive engagement, retention, repeat purchases, and LTV. Design automated journeys, execute multi-channel CRM campaigns (WhatsApp, SMS, Email, RCS, Push, In-app), manage MarTech platforms, perform segmentation and measurement, optimize performance through testing, and partner cross-functionally to implement integrations and new channel capabilities.

Lead marketing portfolio management and cross-functional GTM programs across Marketing, Sales, and Partners. Build processes, tools, and dashboards for planning, prioritization, resource allocation, and execution. Drive operational excellence, executive reporting, and continuous improvement for product launches, integrated campaigns, AI transformation, and revenue growth initiatives.

Own execution and optimization of lifecycle acquisition and reacquisition programs across email, push, in-app, and SMS. Build personalized campaigns and automated journeys in Braze, run A/B and multivariate tests, analyze performance, handle QA and governance, and collaborate with Creative, Data, and Product teams. Ensure compliance with CAN-SPAM and leverage AI tools to accelerate campaign development.

Lead performance-driven marketing to generate qualified B2B leads: own content, copywriting, campaigns, agencies, vendor management, and a $500K budget. Build reporting on CAC/ROI, manage a Marketing Associate, run conference strategy, and continuously optimize channels to drive pipeline growth.

Senior individual-contributor product marketer owning positioning, market intelligence, sales enablement, launches, win/loss analysis, cross-functional GTM orchestration, and hands-on collateral, docs, and campaign work across US and EMEA.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Lead client relationships and translate goals into integrated B2B marketing campaigns. Manage briefs, timelines, budgets, cross-disciplinary teams, reporting, and commercial administration. Drive client strategy, spot growth opportunities, support QBRs, and mentor junior team members to ensure high-quality delivery and profitable outcomes.

The Senior Product Marketing Manager will oversee go-to-market strategies for new products, create marketing content, lead customer communication efforts, and drive market intelligence research to enhance product adoption and customer satisfaction.

The Growth Marketing Specialist will design and execute digital marketing strategies, optimize campaigns, manage PPC advertising, produce content, and analyze performance to drive growth and customer engagement.

The Head of Marketing at Firecrawl will be responsible for user acquisition, managing marketing channels, and driving growth through data analysis and team execution.

Lead and scale a cross-brand content marketing function to produce data-driven thought leadership and full-funnel assets. Develop editorial strategy, manage a team of content producers, harness proprietary datasets for research-driven storytelling, optimize SEO and distribution, define buyer personas, and measure content ROI to drive demand, pipeline, and retention while aligning with product, growth, and comms teams.

Lead GoFundMe's consumer marketing to grow awareness, trust, engagement, and advocacy. Shape brand positioning and integrated campaigns across paid, owned, earned, social, influencers and partnerships. Build content and storytelling platforms, deepen relationships with Millennial and Gen Z audiences, align cross-functional teams, and measure brand health and business impact.

Lead strategy and execution for three domain websites: Webflow front-end development, SEO and AEO strategy, CRO experimentation, governance, analytics (GA4, Search Console), and cross-functional prioritization to improve traffic, engagement, and conversions.

Design and execute B2C email campaigns from concept through launch using Figma. Write and proofread email copy, apply email best practices, collaborate with stakeholders, manage multiple campaigns, document design decisions, and use performance data to optimize creative and templates.

Lead end-to-end creative strategy and hands-on design for large-scale B2C email campaigns. Own concepting, copywriting, responsive Figma designs, stakeholder alignment, testing, and iterative improvements. Establish templates, standards, and processes, mentor peers, and use performance data to optimize campaign effectiveness while ensuring brand, accessibility, and technical delivery constraints are met.

Support global Adhesives product lines by leading new product introductions, managing product content and marketing assets, developing analytics and dashboards, running VOC and market research, coordinating global launches/events, and driving cross-functional projects to accelerate commercialization and growth.

Support planning and execution of global marketing launches as an organizational hub across marketing, product, creative, production, and channel teams. Maintain launch plans, trackers, approvals, localization workflows, asset QA, stakeholder communication, operational documentation, and post-launch lessons to ensure timely delivery and continuous improvement.

Lead product positioning, messaging, and go-to-market for video advertising measurement products. Drive launches, create sales and marketing content, partner with product and sales, monitor competitors, and capture customer insights to increase adoption and pipeline growth.

Lead and scale the marketing organization for a healthcare SaaS platform, driving market awareness, positioning, demand generation, and commercial enablement across hospitals, health systems, and ASCs. Shape go-to-market strategy, thought leadership, product launches, and clinician-facing narratives. Partner cross-functionally with Product and Sales, build marketing capabilities and playbooks, and recruit, coach, and retain high-performing teams to drive long-term enterprise growth.

Lead and scale Cision's global demand generation and growth marketing, focusing on pipeline growth, conversion efficiency, and partnership with Sales teams to improve funnel performance.

Own and execute social strategy and content for ElevenLabs and ElevenCreative across major platforms; record and edit short-form video, manage Discord community, coordinate cross-functional content, track analytics, and iterate on formats to drive engagement and product visibility.