Sun King

Digital Marketing Lead

Posted Yesterday

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Hiring Remotely in Kenya

Remote or Hybrid

Senior level

Greentech • Energy • Solar • Renewable Energy

The Role

Lead global performance marketing across paid digital channels, owning strategy, campaign planning, optimization, measurement, and reporting. Drive customer acquisition, revenue growth, tracking and attribution (GA4, GTM, CAPI), manage channels (Google, Meta, affiliate, programmatic), mentor a marketing team, and collaborate cross-functionally to improve ROAS, CPA, LTV and marketing efficiency.

Summary Generated by Built In

Job Location: Nairobi, Kenya
About The Role:
We are seeking a highly experienced Digital Marketing Lead to be accountable for developing and managing the organization's global performance marketing approach across paid digital channels. The Digital Marketing Lead will focus on achieving business growth through customer acquisition, revenue growth, and marketing efficiency using data-informed marketing practices.
The Digital Marketing Lead will manage end-to-end campaign planning, implementation, optimization, performance measurement, and reporting across global markets. The ideal candidate must have extensive knowledge of Google Ads, Meta Ads, affiliate marketing, and emerging digital advertising platforms, together with marketing technology, tracking, attribution, and platform integration expertise. The role combines strategic planning with operational excellence while providing guidance and professional development for a high-performing marketing team.

What you will be expected to do:

1. Performance Marketing Strategy
Develop and manage the global performance marketing strategy in line with business goals.
Establish annual, quarterly, and monthly customer acquisition plans across markets.
Deliver customer acquisition, revenue growth, and marketing efficiency targets.
Create scalable paid media approaches for established and emerging markets.
Identify opportunities to expand customer acquisition across digital channels.

2. Campaign Planning and Implementation
Manage the complete campaign lifecycle across multiple digital platforms.
Establish campaign goals, audience plans, bidding approaches, creative direction, and budget allocation.
Optimize campaigns to maximize business outcomes.
Monitor campaign results and implement continuous improvements.
Conduct A/B testing for creative assets, landing pages, audiences, and bidding approaches to improve outcomes.
3. Paid Media Channel Management
Manage planning and implementation across:
Google Ads

Search
Performance Max
Display
Demand Gen
YouTube
App Campaigns (where applicable)

Meta

Facebook
Instagram
Reels
Instant Form campaigns
Advantage+ campaigns

Additional Channels

Affiliate marketing
Programmatic advertising
Emerging advertising platforms
Retail media networks
Assess new customer acquisition channels and introduce them where appropriate.

4. Performance Improvement

Manage optimization of the customer acquisition journey across channels.
Improve campaign effectiveness using data-informed methods.
Monitor and optimize: Return on Advertising Spend (ROAS), Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), Cost per Acquisition Opportunity (CPL), Conversion Rate, Revenue, Customer Lifetime Value (LTV), Marketing Return on Investment (ROI)
Recommend budget adjustments based on campaign results.

5. Measurement, Attribution and Tracking

Manage the digital measurement framework across paid channels.
Ensure accurate implementation and maintenance of: GA4 (Google's web measurement platform), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), Server-side tracking
UTM governance, Enhanced Conversions.
Verify tracking accuracy and address attribution issues.
Work with Product and Engineering teams to maintain platform integrations.

6. Marketing Technology

Manage implementation and continuous improvement of the marketing technology ecosystem.
Introduce automation where appropriate.
Assess new marketing technology solutions to improve campaign effectiveness and reporting.
Maintain effective integration between advertising platforms, CRM, website, and measurement systems.

7. Reporting and Business Insights

Create executive dashboards for campaign performance.
Present weekly, monthly, and quarterly performance updates.
Produce practical insights from campaign data.
Convert findings into suggested actions for business partners.

8. Cross-functional Working

Work with Brand, Product, Technology, Measurement, CRM, and Sales teams.
Manage relationships with media agencies and external partners.
Ensure paid media activities remain consistent with overall business goals.

You might be a strong candidate if you have:

Bachelor's degree in Marketing, Business, Engineering, or a related discipline.
Master's degree is an added advantage.
8–12 years of practical experience in digital performance marketing.
Demonstrated experience managing multi-country or global paid media campaigns.
Experience managing substantial advertising budgets with measurable business outcomes.
Extensive knowledge of Google Ads and Meta Ads platforms.
Experience with affiliate marketing and emerging customer acquisition channels.
Practical experience with tracking, attribution, measurement frameworks, and marketing technology implementations.
Demonstrated experience managing cross-functional teams and providing coaching and professional development to marketing professionals.

What Sun King offers:

Professional growth in a dynamic, rapidly expanding, high-social-impact industry
An open-minded, collaborative culture with enthusiastic colleagues driven by the challenge of innovation and making a profound impact on people and the planet.
A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun King Center for Leadership.

We place great importance on sustaining a diverse, inclusive work environment.
We believe that innovation and understanding comes from diversity on every spectrum. We work to make sure every Sun King team member knows that they belong, knowing that sustaining an inclusive workplace requires conscious effort and is a continuous journey, not an end-state.
Sun King recruits, employs, trains, compensates and promotes people based on their experience, skills, effort, and results. We explicitly prohibit discrimination on the basis of race, religion, caste, national origin, color, gender, marital status, family structure, sexual orientation, HIV/AIDS status, or disability.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.

Skills Required

Based in Nairobi, Kenya
Bachelor's degree in Marketing, Business, Engineering, or related discipline
Master's degree
8-12 years of practical experience in digital performance marketing
Demonstrated experience managing multi-country or global paid media campaigns
Experience managing substantial advertising budgets with measurable business outcomes
Extensive knowledge of Google Ads platforms (Search, Performance Max, Display, YouTube, App Campaigns)
Extensive knowledge of Meta Ads platforms (Facebook, Instagram, Reels, Instant Forms, Advantage+)
Experience with affiliate marketing, programmatic advertising, retail media networks and emerging acquisition channels
Practical experience implementing tracking and attribution frameworks (GA4, GTM, Meta Pixel, CAPI, server-side tracking, UTM governance, Enhanced Conversions)
Experience integrating advertising platforms with CRM, website and measurement systems and working with Product/Engineering
Demonstrated ability to manage, coach and develop cross-functional marketing teams
Proven ability to build executive dashboards and generate actionable insights (ROAS, CPA, CAC, LTV, conversion rate)