The Marketing Operations Manager is the strategic backbone of our marketing and sales engine. In this critical individual contributor role, you will work behind the scenes to build, maintain, and optimize the technical architecture that powers our revenue generation teams.
You’ll own the connective tissue between our core systems, maintain uncompromised data integrity, refine lead lifecycles, and continuously introduce operational efficiencies—including cutting-edge AI workflows—so our marketing and sales teams can execute seamless, high-impact campaigns.
WHAT YOU'LL DO:
Core Stack Owner: Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.
Salesforce Integration: Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly.
MarTech Optimization & Governance: Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation.
Lead Flow Execution: Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring.
Data Hygiene & Privacy: Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests.
Campaign Support & Attribution: Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility.
Tracking & Analytics: Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting.
AI & Workflow Innovation: Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation.
Cross-Functional Partner: Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment.
Peak System Health: A stable, optimized MarTech stack with minimal sync errors and zero data pipeline bottlenecks between Pardot and Salesforce.
High-Integrity Database: A clean, compliant, deduplicated database that delivers precise audience targeting and reliable conversion metrics.
Full-Funnel Visibility: Accurate closed-loop reporting and attribution tracking across all digital channels and campaign assets.
Operational Velocity: Reduced manual overhead for marketing and sales teams through automated workflows, robust technical documentation, and AI-driven enhancements.
System Architecture & Platform Administration
Data Governance, Funnel & Lead Lifecycle Management
Analytics, AI & Cross-Functional Operations
Expected Outcomes
WHAT YOU'LL BRING:
5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.
Strong proficiency with our core technical ecosystem:
Pardot (Salesforce Marketing Cloud Account Engagement)
Salesforce CRM
Google Analytics 4 (GA4) & Tag Management Systems
6sense (or comparable ABM/intent data platforms)
ZoomInfo (or comparable data enrichment tools)
Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.
Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.
Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.
Google Analytics 4 Certification.
Experience & Technical Skills
Certifications (Preferred)
KEY MIDSET & SOFT SKILLS:
Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.
Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.
Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.
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What We Do
WorkWave empowers service-oriented companies to reach their full potential through scalable, cloud-based software solutions that support every stage of their business life-cycle. At WorkWave, we think about business the way you do. We know that for service-oriented companies, there are many steps of your business journey - from signing new customers, delivering service in the field, to invoicing, and everything in between. We also know that gaining new customers requires even more: brand awareness, digital marketing and lead generation.
