Top Marketing Jobs in Santa Cruz, CA

Build and launch Wellhub's Channel Marketing program: define processes, tiered partner strategies, create partner-facing assets, run major partner events, coordinate cross-functional activation, and track channel performance and ROI.

Own and execute IDMWORKS digital presence and demand generation: paid media, SEO, content, marketing automation (Pardot), email, social, webinars, website updates, analytics, and contractor management to drive MQLs, pipeline, and conversion improvements.

Own the marketing website strategy and roadmap, align content/design/engineering, run CRO/A-B testing and experimentation, drive SEO/answer-engine presence, analyze analytics and web tagging to improve discovery and conversion, and partner with product marketing and platform teams to deliver a coherent, high-performing web experience.

Manage content strategy and execution for 2–5 clients, driving measurable outcomes across organic search, AI-powered search experiences, and integrated campaigns. Collaborate with SEO, Paid Media, Social, PR, Design, and Analytics to develop testing roadmaps, briefs, and performance-driven creative. Present insights to clients, optimize creative across platforms (Meta, TikTok, YouTube, Amazon, Programmatic), and improve efficiency through tools and automation. Occasional travel (1–3 times/year).

Create and repurpose content and execute end-to-end digital campaigns (email, landing pages, paid, social, webinars). Produce short-form video, manage Webflow blog and on-page SEO, maintain email lists and ABM campaigns, QA launches, run A/B tests, report performance, and coordinate with sales and field marketing to drive measurable top-of-funnel pipeline.

Manage and nurture the marketing lead funnel to qualify prospects, run demand generation campaigns (emails, content, social, ads), engage leads via phone/email, generate sales-ready meetings, maintain CRM records, develop lists, write campaign content, collaborate with sales, and perform related administrative tasks.

Own go-to-market strategy and adoption for Stripe's data products. Develop positioning, messaging, competitive intelligence, launch plans, demand programs, and sales enablement. Translate customer and market insights into roadmap recommendations and measurable KPIs while partnering cross-functionally to drive commercialization and growth.

Lead social-first strategy and execution for Walrus Foundation: manage daily social channels, plan campaigns and launches, run social listening, grow YouTube, coordinate KOLs/creators, support executive communications, activate events, and collaborate across marketing, product, and comms to deliver integrated campaigns.

The Digital Marketing Manager will develop and execute digital campaigns to increase patient engagement and recruitment, utilizing analytics for optimization and budget management.

Manage daily paid search and paid social campaigns for a multi-brand e-commerce platform, overseeing Google and Microsoft Ads, Meta Ads, budgeting, bidding, feed-driven Shopping campaigns, AI-powered optimizations, A/B tests, reporting, stakeholder presentations, documentation, and a complete handoff at engagement end.

Lead self-serve growth for OpenRouter: run paid media, SEO/AEO, conversion optimization, measurement/attribution, and forecasting. Own multi-channel paid budgets, manage agencies, run experimentation and incrementality tests, and partner with enterprise demand gen. Start hands-on and scale the growth team.

Contract interim leader for Marketplaces overseeing Amazon and Walmart operations, media and marketing strategy, agency management, performance analysis, inventory and account health, and cross-functional execution to meet revenue, profitability, and operational goals.

Lead product launches, craft positioning and content (blogs, website copy, demo scripts, videos), run webinars, maintain sales enablement (battlecards, pitch decks), capture customer stories, monitor competitors, and apply AI workflows to scale product marketing.

Lead Nash's demand engine across multiple verticals by building ABM and outbound plays, running integrated campaigns (paid, social, outbound), owning lifecycle and attribution, shipping GTM tooling (AI agents, automations, landing pages), and partnering tightly with Sales/ADR to convert accounts into pipeline and scale repeatable motions.

The Art Director will develop creative concepts for influencer marketing campaigns, lead ideation, and partner with strategists and client teams to deliver impactful work while staying attuned to cultural trends.

Lead development and execution of pharmacy-focused marketing and operational communications across channels. Manage cross-functional teams, create omnichannel B2B/B2C content and sales enablement materials, oversee vendor implementation and print/digital production, use metrics to optimize campaigns, and handle annual and ad hoc pharmacy deliverables and project management tasks.

Lead demand generation and ABM for a multi-vertical B2B SaaS, owning target account strategy, outbound and integrated campaigns, paid and organic distribution, lifecycle/nurture, tooling and automation (AI/LLM backed), and measurement to drive pipeline in partnership with Sales and ADR teams.

Lead development and execution of pharmacy-focused marketing and operational communications across channels. Create customer-centered content, manage complex projects, coordinate SME and compliance reviews, support sales enablement, analyze campaign performance, and contribute to digital member experience and communications transformation.

Lead product positioning, pricing, and go-to-market for an AI-forward SaaS compliance platform. Embed with Product to decode roadmaps, own end-to-end launches, create customer-facing assets, host webinars, and align Sales/CS/Support to drive adoption and expansion.

Lead audience growth and lifecycle marketing for Axios Live Essential events. Own acquisition, CRM and email strategy, build automated behavior-driven journeys, manage paid social campaigns, segment and nurture high-value audiences, run A/B tests, maintain performance dashboards, and coordinate cross-functionally to increase registrations, retention and lifetime audience value.

Lead full-funnel, multi-channel growth campaigns from strategy through execution. Manage planning, targeting, creative collaboration, marketing automation, performance analysis, and agency partnerships to drive awareness, engagement, and revenue growth across the funnel.

The role involves defining and refining Guidewire's AI narrative, crafting audience-specific messages, leading competitive positioning, and creating technical marketing assets to convey the value of AI-driven solutions in the P&C insurance sector.

Own email and SMS campaign content and lifecycle programs (welcome, post-purchase, cart/browse abandonment, re-engagement). Create campaign calendars, write targeted copy for a college-age audience, run A/B tests, audit and improve flows, monitor deliverability and performance metrics, collaborate with brand, creative and technical teams, and report actionable insights.

Lead product marketing, GTM strategy, enablement, and design for an AI-powered B2B SaaS portfolio. Own positioning, launches, pricing, buyer and competitor insight, enablement programs and content, cross-functional GTM planning, and drive AI adoption and measurement across product marketing and GTM teams.

Lead go-to-market teams to convert pipeline and drive expansion by owning product marketing, solution engineering, product evangelism, and analyst relations. Improve win rates, shorten sales cycles, influence expansion revenue, and position AI-driven products to customers and analysts.