Top Marketing Jobs in Santa Cruz, CA

Own developer-facing product marketing for Mojo and MAX, including release messaging, technical content, launch plans, executive presentations, community engagement, competitive positioning, and adoption analytics. Partner with engineering, product management, and developer advocates to explain AI infrastructure, GPU performance, inference optimization, and programming language capabilities to technical audiences.

Lead and build Jump's customer marketing function: develop customer stories, case studies, advocacy and reference programs, run customer advisory boards, partner with Sales and CS to drive adoption, retention, and expansion, and manage budget, vendors, and program measurement.

Own product marketing for CDP, MarTech, data, and AI offerings by defining positioning, leading go-to-market launches and integrated campaigns, improving website messaging, producing case studies and sales enablement, conducting market research, and evangelizing products through events, customer engagements, and webinars.

Own and build the competitive intelligence program, including competitor research, positioning, battlecards, sales enablement, website and case study messaging, launches, campaigns, and roadmap insights. Partner with Product Marketing, Sales, and Product Management, support deal teams, conduct user research, and evangelize company messaging through events, customer engagements, and webinars.

Leads joint marketing strategy and execution with AWS and AI/ISV partners, driving demand, pipeline, customer adoption, co-marketing campaigns, events, content, product launches, and customer proof points. Manages marketing development funds, partner budgets, governance, ROI reporting, and scalable regional campaign programs while aligning product marketing, partner management, solution architecture, and regional marketing teams.

Leads OppFi’s lifecycle and brand marketing strategy across acquisition, retention, repayment, servicing, and collections. Owns omnichannel communications through Braze, lifecycle KPIs, brand standards, creative direction, customer insights, and go-to-market strategy. Manages and mentors lifecycle marketing, design, and marketing technology teams while partnering cross-functionally with Product, Data, Engineering, Operations, Legal, Finance, and executives. Drives experimentation, optimization, customer experience, and responsible marketing within a regulated FinTech environment.

Own and build Aragorn’s product marketing function across Integration, Analytics, and Agentic Studios. Develop positioning, messaging, content, customer proof, product launches, demand-generation programs, sales enablement, competitive intelligence, events, webinars, and website narratives. Partner closely with the CEO, Product, Sales, Demand Generation, customers, and prospects to translate complex enterprise software into compelling market stories and generate qualified pipeline.

Own growth strategy and execution for Fount, a legal technology product serving independent lawyers and small firms. Lead demand generation, content, conversion optimization, HubSpot automation, product marketing, sales enablement, experimentation, attribution, and closed-loop revenue analytics. Build a reusable growth operating system, collaborate cross-functionally, and personally execute priority initiatives in a lean environment.

Own Thriveworks’ paid media program across Google, Meta, Microsoft, and emerging channels. Manage large budgets, optimize campaigns through the full patient funnel, align spend with provider capacity, and maintain HIPAA-compliant tracking. Build automation and reporting workflows using Claude AI and the Google Ads API, direct creative testing, manage geo-level bidding and budgets, run A/B tests, and provide weekly performance recommendations to marketing leadership.

Designs and maintains data models, AI solutions, marketing automation architectures, and governance frameworks that support segmentation, targeting, and go-to-market efficiency. Advises marketing teams on data-driven strategies, builds MCP servers and LLM-based solutions, develops innovation roadmaps, and partners cross-functionally on adoption. The role also mentors team members and requires production-quality Python, API development, marketing automation, analytics, and modern cloud deployment experience.

The Volunteer Digital Marketing Manager will manage SEO, AEO, content strategy, email marketing, and analytics to enhance the online presence of the Humane Choices Foundation, aiming to improve discoverability and engagement.

Owns integrated channel marketing strategy across social media, email, CRM, online events, paid media, and lifecycle programs. Builds HubSpot automation, nurture tracks, segmentation, lead scoring, dashboards, and attribution reporting. Leads online events, coordinates cross-functional launches, directs contractors, establishes KPIs, and delivers pipeline-focused recommendations to marketing leadership.

Copyedit and proofread healthcare marketing, live event, agency, digital, and print materials. Apply AMA and AP style, brand, legal, medical, and pharmaceutical compliance requirements. Use AI tools such as Claude and ChatGPT for consistency checks, draft refinement, and markup workflows while validating all output. Review PDFs and final artwork in Adobe Acrobat Pro, provide constructive editorial feedback, and manage multiple deadline-driven assignments.

Leads Saviynt’s global partner marketing strategy, operating model, go-to-market programs, budget allocation, pipeline measurement, and ecosystem growth. The role manages a distributed team and collaborates with Partner and Alliances, Sales, Regional Marketing, Product Marketing, Operations, and executives. Responsibilities include developing scalable partner programs, joint business plans, campaigns, playbooks, performance reviews, investment recommendations, and co-marketing initiatives across global regions.

Localize Somali-language UI, technical, marketing, product, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and quality across software interfaces, support documentation, campaigns, and digital listings. Collaborate with production and quality teams to deliver projects on schedule. Requires native Somali proficiency, substantial professional translation experience, and familiarity with software, app, platform, or web localization.

Leads gFiber’s brand, growth marketing, product marketing, communications, social media, and go-to-market strategy. Oversees brand narrative, creative production, public relations, influencer programs, consumer research, product positioning, digital advocacy, and LLM-focused content strategy. Partners with executive leadership and cross-functional teams to drive residential and commercial customer growth, manage budgets and agencies, maintain brand governance, and lead more than 20 marketing professionals.

Leads brand, product, growth, and go-to-market marketing for multi-unit dwellings, property owners, SMBs, and commercial segments. Develops positioning, segmentation, lifecycle programs, campaigns, and promotional initiatives to drive subscriber growth and brand adoption. Partners with product, sales, digital, operations, finance, and marketing teams, conducts market and competitive research, manages execution, and analyzes performance metrics to optimize strategy and business results.

Develop and execute product marketing strategy for a B2B/B2G technology portfolio. Responsibilities include positioning and messaging, competitive research, product launches, go-to-market planning, sales and customer success enablement, partner marketing, customer adoption materials, KPI reporting, and cross-functional project coordination.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.

Senior Product Marketing Manager responsible for product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, customer education, and content development. The role partners with Product, Sales, Marketing, and Customer teams to improve competitive win rates, sales effectiveness, product adoption, and market performance.

Leads Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions. Owns acquisition, SEO, AI discovery, content, CRO, lifecycle, experimentation, funnel analytics, attribution, and ROI. Builds owned acquisition assets, allocates growth investments, manages a lean team, develops AI-enabled processes, and aligns Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders to drive pipeline, revenue, and customer growth.

Own and modernize Apartment List’s B2C lifecycle marketing program across email, push, and SMS. Build segmentation, personalization, partnerships, cross-sell, forecasting, experimentation, and measurement systems. Lead analytics and hands-on journey development, audience logic, troubleshooting, and SQL analysis. Manage and develop a two-person team, oversee the Iterable relationship, and partner with Engineering, Product, Analytics, Design, and senior leadership to drive renter engagement, retention, revenue, and marketplace growth.

Own and execute end-to-end demand generation and ABM programs to drive qualified pipeline and revenue for healthcare procurement and payment solutions. Build multi-channel campaigns, manage marketing automation and Salesforce integration, own lead scoring/attribution and funnel analytics, and align closely with Sales, Product, and Customer Success to accelerate opportunities and improve conversion.

Owns company-wide communications strategy, internal communication platforms, rollout timelines, newsletters, leadership meetings, and executive messaging. Manages company initiatives from assignment through completion, tracks accountability, coordinates leadership offsites, and improves organizational processes. The role also applies AI technologies to optimize operations, supports change management, and partners with stakeholders across the organization.

Leads paid growth marketing strategy and execution across paid social, search, display, affiliate, and emerging channels. Owns budgets, ROAS, CAC, LTV, testing, reporting, agency relationships, and cross-functional acquisition initiatives. Builds and manages an in-house paid media team while partnering with creative, ecommerce, merchandising, and analytics teams to improve customer acquisition and campaign performance.