This is a remote position.
Position: Sr. Manager of Demand Generation and Marketing
Location: Hybrid
Experience: 5+ Years
Compensation: Up to $150k
Mode: Remote
RESPONSIBILITIES:
- Develop a demand generation strategy, internal/external communication, sales enablement, client service support, and channel marketing strategy with the team.
- Oversee product messaging, positioning, overall go-to-market strategy, and new product and service planning.
- Drive digital initiatives - digital advertising, SEO, email marketing, social media and others.
- Drive demand generation to plan and execute campaigns.
- Drive development and adherence to brand guidelines and consistent implementation across the company.
- Work closely with sales to develop and implement key customer acquisition and engagement strategies for every part of the sales cycle.
- Collaborate with the Product Management and technical teams to define product/service offerings, messaging, competitive differentiation to incorporate into core marketing content.
- Define customer journey and map needed content to meet market needs.
- Drive all content creation-collateral, social, emails, website content, presentations, and more needed to convey our message to our target customers effectively
- Implement and manage our marketing tech stack - Zoho, LinkedIn, and other tools as required.
Requirements
- A bachelor's degree in business, Marketing, Communications, or a related field
- Minimum 5 years of experience marketing software, and/or SAAS products.
- Proven track record of developing and communicating compelling product narratives to diverse audiences, particularly in B2B.
- Minimum 5 years of experience in building multi-channel demand generation strategy and execution.
- Experience managing social media presence and building a social following
- Experience building performance marketing campaigns-from target customer definition to campaign optimization
- Experience creating, managing, and reporting on metrics to demonstrate measurable marketing results
- Excellent analytical thinker with strong quantitative skills and a data-driven mindset.
- Experience implementing and managing a marketing tech stack.
Benefits
ABOUT US:
Ajmera Infotech Inc. provides Product Development-as-a-Service and is launching an innovative product that helps customers quickly get feedback on their products. Our goal is to change the way companies build, launch and refine products, since code is only one of the ingredients that go into making a successful product. We were founded by ex – Microsoft, Motorola, and Intel engineers. We have operations in India and the USA (California). Our customers include startups to billion-dollar enterprises.
CULTURE AND COMMITMENT TO INCLUSION, DIVERSITY & EQUITY
At Ajmera Infotech Inc., we welcome all tech engineers. We believe that technology should be built in a way that’s inclusive, accessible, and equitable. We’re committed to putting in the work for more equal representation.
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or related field
- Minimum 5 years of experience marketing software and/or SaaS products
- Minimum 5 years of experience building multi-channel demand generation strategy and execution
- Proven track record developing and communicating compelling product narratives, particularly B2B
- Experience managing social media presence and building a social following
- Experience building performance marketing campaigns from target definition to optimization
- Experience creating, managing, and reporting on metrics to demonstrate measurable marketing results
- Excellent analytical thinker with strong quantitative skills and a data-driven mindset
- Experience implementing and managing a marketing tech stack (e.g., Zoho, LinkedIn, related tools)
- Exceptional written and verbal communication skills and cross-functional collaboration
What We Do
Ajmera Infotech is a software and product development company specializing in building large-scale systems. It provides end-to-end software consulting services that blend technology expertise and process discipline to build large-scale enterprise and consumer systems. The company delivers custom software development and modernization across multiple industries, including healthcare, financial services, retail, e-commerce, and cybersecurity, ensuring scalable and reliable business solutions.
