Top Marketing Jobs in Santa Cruz, CA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Lead AI adoption and workflow redesign in Toast's marketing team, focusing on change management, governance, and measurable transformation programs.

The VP of Growth Marketing leads global demand generation strategy, manages a multi-disciplinary team, and optimizes pipeline growth through collaboration with Sales and Marketing teams.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Own positioning, messaging, and launch strategy for EveOS. Translate complex AI capabilities into buyer-relevant narratives for firm owners, managing attorneys, and operations leads. Feed customer and competitive insights into product and packaging decisions. Create core GTM assets (pitch, product story, demo narrative, website messaging), support analyst relations, and partner with Sales Enablement, PMMs, and Demand Gen to ensure consistent messaging across launches and collateral.

Lead GTM programs and sales enablement to drive pipeline and revenue. Build messaging, segmentation, pricing alignment, sales tools, partner materials, and enablement metrics while partnering cross-functionally with product, sales, and partnerships.

Lead CrowdStrike's marketing transformation by operationalizing AI-enabled workflows, driving adoption and governance of agentic systems, defining role and skill evolution, shaping product roadmap, measuring impact, and managing change to embed new ways of working across marketing teams.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Responsible for leading the product marketing function at Spark, shaping the go-to-market strategy, positioning, and messaging for new products while driving broker adoption and growth.

The role involves managing and executing marketing events and initiatives to engage clients, drive brand awareness, and support sales efforts. Responsibilities include planning events, managing logistics, creating budgets, and maintaining vendor relationships.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Lead marketing systems, analytics, and attribution; own marketing tech stack and email programs; manage paid media and web/landing strategy; build internal tools and execute account-based programs; drive program management and operational excellence across marketing to align with revenue.

As Revenue Marketing Manager, you will design and execute campaigns to drive new business, manage ABM strategies, support sales, and optimize performance using AI and data insights.

Lead product marketing for Coinbase Prime & Markets institutional products (spot, derivatives, margin, execution). Own positioning, GTM launches, enablement, client communications, and cross-functional alignment to drive institutional adoption across regulated regions.

Lead product marketing for Coinbase Prediction Markets: research customer segments, develop growth and go-to-market strategies for events and feature launches, execute campaigns across channels, measure performance, and envision product-led uses of prediction markets.

Own payer-facing clinical value narrative: translate Headway's clinical and network data into evidence-backed stories, build competitive intelligence for payers, and equip sales/BD with data, messaging, and materials to win payer partnerships.

Lead end-to-end go-to-market planning and execution for major product and feature launches. Drive NPI process improvements, create launch assets and executive communications, enable sales and CS, coordinate cross-functional stakeholders, and standardize launch frameworks to improve speed, quality, and adoption.

Design, build, and operate HubSpot-based lifecycle and trigger-driven customer journeys using AI to scale personalization. Maintain CRM data integrity and Salesforce sync, ensure compliance and deliverability, and translate campaign performance into actionable insights and reports.

Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.

The Senior Product Marketing Manager will lead AI observability narrative, market positioning, GTM strategies, and sales enablement to shape the market understanding of the infrastructure supporting AI reliability.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.

Lead end-to-end product marketing for Acquia's Platform and Drupal offering targeting technical buyers (CTO/CIO/CISO). Own positioning, messaging, competitive GTM, launches, sales plays, and TCO tools. Manage a Product Marketing Manager, partner with Drupal evangelists, Sales Enablement, Product, and Demand Gen to drive strategy, content, demos, and data-driven programs that win displacement deals.