Top Marketing Jobs in Santa Cruz, CA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Build and scale channel and partner marketing across VAR, distributor, and technology alliances. Run partner enablement, MDF, co-marketing programs, portal management, communications, and partner funnel reporting to drive partner-led pipeline.

Leads Marketing Operations, martech, GTM systems, digital platforms, marketing automation, website journeys, analytics, conversion optimization, and program management. Owns Marketo-Salesforce integration, attribution, campaign tracking, data governance, digital platform performance, budgets, vendors, and cross-functional execution. Partners with executive leadership to guide investment, risk, and transformation while building multidisciplinary teams.

Leads the marketing operations function, team, martech roadmap, lead management, CRM integrations, data architecture, campaign attribution, reporting infrastructure, and vendor governance. Partners with Revenue Operations, Analytics, IT, and Finance to maintain reliable GTM data flows, improve data quality, and support scalable revenue growth. Manages technical professionals and leads technology transformation and re-platforming initiatives.

The Senior Manager, Marketing Analytics will lead AI-driven marketing analytics, develop performance metrics, and collaborate across teams to enhance data-driven decision-making.

Support planning, executing, and optimizing paid digital acquisition campaigns. Coordinate content and landing pages, run A/B tests, analyze marketing data, create performance reports, and recommend optimizations to improve ROAS.

Lead global field and partner marketing to drive Sales-Led Growth (SLG) and partner-sourced pipeline. Own regional GTM strategy, ABM, mid-to-bottom funnel demand, partner co-marketing with AI ecosystems, PLG-to-SLG monetization, sales alignment, events, and scaling a multi-disciplinary global marketing team tied to pipeline outcomes.

Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Lead product marketing for Applied's carrier-facing portfolio: set strategy, positioning, brand architecture, launches, and GTM. Build and lead a PMM team, drive market/competitive intelligence, win/loss research, partner cross-functionally with Product, Sales, and Marketing, and report PMM-influenced metrics while championing AI-enabled tooling.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Lead Motive's go-to-market strategy and execution to launch, scale, and measure presence across Mexico, the UK, and Canada. Own market entry plans, build regional teams and partnerships, localize messaging and demand generation, align sales and marketing, manage budgets and reporting, run test-and-learn experiments, and present results to executives. Drive commercial outcomes and create repeatable playbooks for future international expansion.

Own and optimize the end-to-end marketing technology stack: roadmap, tool selection, implementations, integrations, documentation, governance, and performance metrics. Partner with IT, Sales Ops, Analytics, and Legal to ensure data flows, adoption, and ROI while supporting onboarding and ongoing optimization.

Lead strategy and execution for PSA's TCG and Pop Culture grading categories, including product marketing, go-to-market planning, partnership building, and growth performance management.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Lead and execute Sprout's full-funnel digital marketing strategy across web, paid media, and lifecycle. Manage a multi-disciplinary team, large paid budgets, forecasting, attribution, experimentation frameworks, and cross-functional integration to drive pipeline, revenue, and customer growth for both sales-led and self-serve motions.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.