Top Marketing Jobs in Santa Cruz, CA

Lead MongoDB's marketing efforts focused on startups and the VC ecosystem, executing programs, building relationships, and measuring impact to strengthen presence in the Bay Area.

Own and execute customer marketing, advocacy, lifecycle engagement, online community, review platform, reference, and storytelling programs. Recruit and nurture customer advocates, manage testimonials and case studies, coordinate customer events and outreach, maintain advocacy systems, and provide insights to Sales, Marketing, Product, and Customer Success. Track engagement, review, retention, and advocacy metrics to optimize programs and strengthen customer relationships, brand credibility, and business growth.

Develop and execute merchant acquisition and activation programs through platform and ISV channels. Own channel strategy, integrated campaigns, partner collaboration, messaging, content, execution, measurement, and optimization. Work cross-functionally with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to drive acquisition, activation, pipeline, GMV, and revenue. Analyze performance, manage multiple programs, and turn successful campaigns into reusable playbooks.

Lead adoption of Atlassian’s Teamwork Graph platform by developing positioning, messaging, go-to-market strategy, onboarding programs, enablement, and activation initiatives. Translate complex platform, data, and AI concepts for technical and business audiences, collaborate with Product, Engineering, Sales, and Customer Success, measure adoption analytics, optimize engagement programs, and represent the platform externally.

Own global B2B lifecycle and email marketing across prospect and merchant journeys. Develop personalized nurture, onboarding, adoption, retention, churn prevention, and winback programs across North America, the UK, and APAC. Lead email testing, segmentation, AI-enabled personalization, product go-to-market campaigns, reporting, and revenue-impact measurement. Partner with Sales, Product, Content, Revenue Operations, Partnerships, Compliance, and regional teams to improve merchant acquisition, activation, engagement, transaction volume, and lifetime value.

Own global B2B lifecycle and email marketing for Afterpay and Cash App merchants. Develop personalized prospect, onboarding, adoption, retention, churn-prevention, and winback journeys across regions. Lead email testing, segmentation, AI-enabled personalization, product launches, reporting, and cross-functional collaboration with Sales, Product, Content, Partnerships, and Compliance to increase pipeline, transaction volume, engagement, and retention.

Own product marketing strategy and execution, including positioning, messaging, go-to-market launches, sales enablement, competitive intelligence, analyst relations, and expansion campaigns. Partner with Product, Sales, Marketing, and Customer Success to drive adoption, pipeline, retention, and revenue. Translate complex technical capabilities into compelling narratives and measure launch performance. The role requires at least five years of B2B product marketing experience, or three years with an advanced degree, and travel up to 25%.

Own patient-focused product marketing across the acquisition, activation, and retention journey. Develop customer insights, positioning, messaging, launch narratives, and go-to-market strategies in partnership with Growth, Lifecycle, Product, Research, and Creative teams. Identify funnel opportunities, run experiments, reduce patient friction, and influence product development. The role requires measurable business impact, strong strategic writing, consumer marketing expertise, and experience operating in regulated or constrained categories.

Lead product marketing for Headway’s provider experience, including provider research, positioning, messaging, go-to-market strategy, channel planning, and product launches. Partner cross-functionally with Product, Design, Lifecycle Marketing, Research, Creative, Growth, Enablement, and Customer Success to drive provider adoption, engagement, retention, and trust. Influence product strategy, identify growth opportunities, and develop frameworks that help teams communicate product value consistently.

Own provider growth product marketing strategy, positioning, messaging, and go-to-market execution. Drive provider acquisition, activation, and early engagement through customer insight, integrated channel planning, and cross-functional collaboration. Equip Growth, Sales, Enablement, and Customer Success teams with messaging frameworks and tools while influencing Product and Growth decisions. Identify high-impact opportunities and use AI to improve marketing workflows and team effectiveness.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Leads end-to-end marketing strategy and execution for Commercial and Corporate Banking, including client acquisition, retention, product adoption, digital campaigns, ABM, sales enablement, events, analytics, optimization, budgeting, and regulatory governance. Partners with senior banking, sales, data, and digital stakeholders to develop value propositions, integrated marketing plans, and measurable growth initiatives in a regulated B2B financial services environment.

Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; coordinate cross-functional teams and external partners; oversee production through launch; and analyze performance to optimize messaging, formats, and distribution.

Develop and manage Square’s always-on B2B content engine across social, thought leadership, customer stories, partner content, and industry narratives. Build content calendars, formats, briefs, campaigns, and AI-assisted workflows; collaborate with marketing, sales, creative, communications, and external partners; manage production through launch; and use performance insights to optimize content and distribution.

Directs sales, marketing, and revenue-generating strategies for a resort hotel. Leads and develops the sales and marketing team, grows group and transient business, manages client relationships, oversees campaigns and public relations, maintains digital and OTA presence, analyzes market and sales performance, manages budgets, forecasts demand, and collaborates with hotel operations and revenue management to achieve commercial goals.

Leads Affirm’s Marketing Services organization and long-term partner marketing strategy. Oversees marketplace, partner, and platform marketing teams; manages co-marketing investments, events, monetization programs, measurement frameworks, governance, and partner-funded initiatives. Collaborates with Product, Sales, Partnerships, Finance, Analytics, Legal, and other teams to drive merchant growth, improve return on investment, and strengthen strategic relationships. Builds scalable operating models and develops senior marketing leaders.

Leads product marketing strategy for CrowdStrike’s cloud risk and developer security portfolio. Owns positioning, launches, messaging, analyst engagement, field readiness, technical content, competitive strategy, thought leadership, and adoption. Partners with Product and CTO leaders to shape roadmap and market direction, creates technical proof for cloud and application security audiences, and uses customer, pipeline, usage, and competitive insights to improve business outcomes.

The Product Marketing Manager leads go-to-market execution by translating customer insights into messaging, coordinating with cross-functional teams, and supporting product launches.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Leads patient and brand marketing strategy, product marketing, media planning, influencer campaigns, partnerships, creative strategy, and brand measurement. Owns awareness, trust, patient acquisition, funnel conversion, and marketing efficiency while managing budgets, testing campaigns, and building a high-performing marketing team. Partners across product and brand functions to create differentiated healthcare experiences and drive company growth.

Own the global marketing strategy for HiBob’s technology partner ecosystem and marketplace. Develop joint positioning, integrated go-to-market campaigns, demand-generation programs, regional activation frameworks, and partner prioritization models. Collaborate with Product, Sales, Partner Managers, and regional Marketing teams to drive adoption, pipeline, revenue, and customer value. Use performance data to optimize investments and scale successful programs globally.

Leads North American revenue marketing strategy, pipeline generation, revenue contribution, budget allocation, field and digital programs, public sector and partner marketing, and team development. Partners closely with Sales leadership to drive enterprise, commercial, public sector, and channel growth. Owns integrated marketing planning, performance measurement, investment decisions, and executive communication across the region.

Own Jasper’s customer advocacy and experiential marketing programs, including customer stories, reference management, analyst and press preparation, customer advisory boards, executive events, and post-sale onsite programming. Develop customer-focused content, deploy proof across sales and customer success motions, and measure behavior change, advocacy conversion, account coverage, retention, expansion, and pipeline impact. The role is fully remote, reports to senior marketing leadership, and includes 20–25% travel.