Top Marketing Jobs in Santa Cruz, CA

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

The Marketing Associate will create content, manage social media campaigns, support marketing projects, and assist in brand initiatives to enhance visibility and engagement.

As a Product Marketing Manager, you will shape product narratives, drive adoption, enable teams, and lead launches in the BioPharma ecosystem.

As the Director of Product Marketing, you will define messaging, positioning, and sales enablement for Cogent's AI-driven cybersecurity solutions, targeting and engaging enterprise buyers effectively.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

The Marketing Operations Manager at MyPrize will oversee marketing processes, campaign tracking, vendor management, and performance reporting, ensuring effective execution and optimization of marketing initiatives.

Support the marketing team with social copy, creative direction, reporting, and advertising execution across social, email, and paid channels. Learn to read performance data, manage reporting in Google Sheets/HubSpot, and participate in cross-department creative workflows for client channels.

Lead and execute demand generation and thought-leadership programs for Social Studies and ELA. Manage multi-channel campaigns (owned, paid, earned), optimize lead generation and email/social performance, partner with Sales and Ops on pipeline hygiene and handoffs, analyze campaign and pipeline metrics, and manage workstreams with moderate autonomy.

Lead competitive intelligence and market research across Outreach's AI and revenue platform portfolio. Translate market, customer, and competitor insights into differentiated positioning, battlecards, enablement, and strategic recommendations to influence GTM strategy, product decisions, and executive priorities. Represent Outreach externally and drive cross-functional initiatives that improve win rates and competitive positioning.

Lead and execute ShipMonk’s full-funnel performance marketing across paid media, SEO, CRO, and retention. Build acquisition programs, run experiments, manage budget and attribution, track analytics, and partner cross-functionally to drive growth and LTV.

Lead global marketing and sales strategy for AMPP's products, programs, and services. Oversee brand, demand generation, digital marketing, analytics, martech, creative, sales enablement, and global account management to drive revenue, membership, and engagement. Build high-performing teams, partner cross-functionally, and manage budgets, partners, and global go-to-market execution.

Own day-to-day execution and optimization of paid search (Google Ads, Microsoft Ads) to drive user acquisition. Run keyword expansion, audience segmentation, A/B tests, and bidding strategies; analyze performance, report insights, and collaborate cross-functionally to improve ROAS and scale campaigns.

Lead proposal development and pursuit processes for aligned practices: analyze RFXs, manage schedules and teams, create tailored RFP/RFI/RFQ responses, design visually compelling materials using InDesign/Adobe Creative Suite, proofread and ensure brand/compliance, support other coordinators, and drive continuous improvement and proposal metrics.

Own customer lifecycle marketing to drive expansion ARR: manage email programs, onboarding, webinars, customer advisory board, advocacy (case studies, references, reviews), and community to increase adoption, upsell, and retention.

The Customer Marketing Manager will lead initiatives to enhance customer engagement and advocacy, scale marketing content, and collaborate cross-functionally to drive measurable impact.

Manage ad trafficking, campaign setup, and email marketing across display, social, and email channels. Coordinate creatives, monitor performance, troubleshoot tracking, ensure compliance, and maintain partner relationships while optimizing campaigns and reporting insights.

Own lifecycle and retention strategy for multiple DTC eCommerce clients. Build monthly email and SMS campaign calendars, write conversion-focused copy, optimize automated flows, analyze performance, present insights to clients, and collaborate with design and ops to launch campaigns and expand retention opportunities.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

Build and run DeleteMe's public sector marketing programs: manage events, create federal/state-specific content, enable sales with capture materials, support RFI/RFP responses, track event ROI and pipeline influence.

Lead full-funnel growth marketing for ZyraTalk, owning acquisition, GTM launches, marketing operations, and customer retention. Execute paid search, SEO, landing page optimization, reporting, cross-sell campaigns, and onboarding cadences. Partner with Sales, BDRs, Product, and Marketing Ops to drive SALs, pipeline contribution, and reduce churn.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.

Lead go-to-market for Actian's vector, embedded edge, and multi-model databases across net-new acquisition and cross-sell. Own positioning, monthly launches, field enablement, MOFU/BOFU content, and global event/analyst/PR enablement. Coordinate across product, web, design, sales enablement and demand generation to drive pipeline and expansion.

Lead product marketing to define positioning, messaging, vertical GTM, and sales enablement. Build competitive intelligence, drive product launches, and partner with Sales and Product to accelerate pipeline, win deals, and scale segment-driven growth for enterprise customers.

Lead solutions marketing for financial-crime risk management SaaS: craft messaging and positioning, build solution-to-market plans, create sales collateral and thought leadership, run multi-touch campaigns, set KPIs and track performance, collaborate with product, sales, and analysts to drive adoption and pipeline.