Top Marketing Jobs in Santa Cruz, CA

Support digital marketing and community efforts in MENA: gather and manage data for content and campaigns, handle community queries on Telegram/Discord, use campaign portals (Task On, Galaxy, Zealy), conduct data research, assist lead generation, monitor campaign metrics, and follow the content plan to improve engagement and ROI.

Lead digital marketing and branding for a Web3 RWA DEX: develop campaigns, manage SEO/SMO and analytics, optimize social channels and ads, run content/backlink strategies, host community events, drive inbound lead generation and partnerships, and ensure luxury-market positioning and event presence (especially MENA).

Manage end-to-end execution of U.S. integrated marketing campaigns: coordinate calendars, agency assets, QA and launch processes; monitor performance, produce reporting, and recommend optimizations while collaborating cross-functionally.

Lead GTM vision, narrative, and execution for hosting, agentic and related portfolios. Build and scale product marketing, drive product launches, competitive intelligence, sales and partner enablement, and align cross-functional teams to drive adoption, pipeline, and revenue.

Lead developer-focused go-to-market for Bluehost's agentic platform: define positioning, grow developer community, run programs and launches, enable developers with docs and tooling, and drive adoption and engagement metrics.

Lead the commercial engine: build partnership function, close enterprise platform partnerships, own full marketing (positioning, content, paid, website), design AI-leveraged GTM stack, translate product-market fit, run pipeline and commercial reporting, and hire a team when metrics justify growth.

Manage MarCom project intake and delivery for Development and Mission teams; advise on communications best practices; write and edit copy; develop content; contribute to marketing plans; track channel metrics and improve processes to meet organizational goals.

Lead end-to-end integrated, multi-channel marketing campaigns across enterprise, commercial self-serve, growth, and international segments. Own strategy, execution, attribution, and performance measurement; partner with Product Marketing, Paid, Field, Lifecycle, Sales, and RevOps. Scale ABM, developer-focused acquisition, self-serve conversion, and expansion programs while building and managing a team of campaign managers.

Lead design and execution of paid search strategies across Google Ads, Microsoft Advertising and other platforms. Manage, optimize, and A/B test campaigns, analyze performance data, partner cross-functionally, steward budgets, and report to leadership to drive quality leads and scalable growth in a B2B SaaS environment.

Lead clinician-facing marketing: develop employer brand and messaging, run paid and organic recruitment campaigns, manage agencies, conduct clinician research, partner cross-functionally, and track recruitment metrics to deliver qualified clinician hires.

Lead ModMed's B2B digital growth engine by designing and executing AI-driven, multi-channel demand generation and SEO strategies. Embed generative AI into content and campaign workflows, scale programmatic and ABM efforts, implement predictive analytics and ML attribution, manage ad tech stack, and align stakeholders to drive pipeline and ARR growth.

Lead product marketing for Professional Services and Data solutions, develop persona-driven messaging and launch plans, create sales enablement content, track competitors, inform product and sales teams with market insights, and drive cross-functional alignment to accelerate the sales funnel.

Lead and scale CertifyOS's marketing organization to drive predictable pipeline and revenue. Build demand generation across paid, content, SEO, ABM, events, and digital programs; own product marketing, positioning, and launches; establish marketing analytics, attribution, and forecasting; hire and mentor a high-performing team; and partner cross-functionally to align growth, adoption, and retention with company OKRs.

Author, edit, and maintain landing pages, emails, SMS, and campaign content. Configure marketing automation, user journeys, and promotional offers. Optimize content for SEO, conversion, and cross-channel consistency while collaborating with design, development, and business teams.

Develop executive-facing positioning, messaging, and adoption materials for a banker-focused platform. Produce a concise North Star narrative, persona-based value props, launch and activation plans, competitive insights, demo scripts, and storyboards for a vision video. Align strategy across Product, Design, Engineering, and AI to drive internal adoption and daily usage.

Serve as a fractional marketing leader for early-stage startups: define and execute go-to-market strategy, positioning, messaging, demand generation, product marketing, analytics, and growth programs. Collaborate with founders and other experts, prioritize high-impact opportunities, and balance strategic guidance with hands-on execution to drive measurable growth.

Lead and scale enterprise-wide marketing and communications for a pediatric, value-based care healthtech. Build and manage a high-performing marketing team, drive integrated B2B/B2B2C/D2C strategies, oversee brand, PR, paid/digital channels, account-based marketing, and analytics; ensure compliance with payer/legal requirements and align marketing with clinical and commercial goals.

Own product marketing for Kestra's infrastructure and cloud automation segment: define narrative, create technical and go-to-market content, enable sales and solutions engineering, gather market and customer intelligence, and translate open-source traction into enterprise positioning.

Lead demand-generation efforts to convert brand awareness into qualified pipeline by creating channel-tailored content, running webinars, owning ABM campaign collaboration with sales, and managing HubSpot/ops to scale experiments and customer enablement.

Support execution and optimization of CRM programs: maintain customer data, build segments, execute email/SMS campaigns and automations, run A/B tests, track KPIs, produce reports, and collaborate cross-functionally.

Lead development and execution of lifecycle marketing strategy to drive retention, repeat visitation, and revenue. Select and implement CRM/lifecycle platforms, build audience segmentation and automated multi-channel journeys, establish reporting and attribution, and partner cross-functionally to translate insights into growth initiatives.

Early-career marketing role owning growth experiments: drive discovery through content, SEO, paid channels; write buyer-focused content; run and measure experiments; collaborate with founder to refine product messaging.

Own and operate the affiliate program end-to-end: platform operations across multiple affiliate networks, commission and payment structures, deliverable fulfillment, reporting, and presenting program ROI to merchants. Partner with Finance and cross-functional teams to manage enrollment, payouts, inventory, and churn while building systems and playbooks to scale program growth.

Lead end-to-end growth for a DTC genomics subscription business: own acquisition, lifecycle, retention, product marketing, and brand. Build paid acquisition channels, run A/B tests and experiments, improve unit economics (CAC, LTV, contribution margin), and scale a cross-functional marketing team and growth infrastructure.

Build and operate AI-powered marketing workflows and automations across the martech stack. Own lead capture, enrichment, conversion tracking, attribution, campaign QA, and data hygiene. Integrate tools (HubSpot, GTM/GA4, ChiliPiper, Navattic, Warmly), work with APIs/webhooks and lightweight scripting, and collaborate with marketing, sales, and rev ops to connect program execution to revenue.