Senior Marketing Operations Manager

Posted Yesterday
Be an Early Applicant
Hiring Remotely in United States
Remote
102K-149K Annually
Senior level
Fitness • Healthtech • Information Technology • Payments • Software
Powering every wellness journey.
The Role
Own and optimize Daxko's HubSpot environment and MarTech stack, lead integrations (Salesforce, CDP, BI, paid media), maintain tracking and automation hygiene, support ABM infrastructure, run testing and analytics, evaluate marketing technologies, and create documentation and enablement for the marketing team.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
This is a senior role for someone who thrives at the intersection of strategy and execution — someone who can architect complex systems, automate with precision, and think clearly about what the data is actually saying. You'll be a core driver of how Daxko's marketing engine runs, partnering closely with the marketing automation team to build programs that scale, integrations that hold up, and workflows that stay clean over time. If you get genuinely energized by HubSpot at its most complex, AI-powered tooling, and making marketing work better at every level, this role was built for you.

What you'll do
  • Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
  • Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
  • Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
  • Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
  • Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
  • Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
  • Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team

What you'll bring
  • 5+ years of experience in marketing operations within B2B SaaS
  • Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
  • Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
  • Strong project management skills with the ability to keep complex, cross-functional workstreams moving
  • Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use

Nice to have
  • HubSpot, Salesforce, Qualified, or Google Analytics certifications
  • Proficiency in HTML/CSS for campaign troubleshooting and template customization
  • Experience with ABM platforms, intent data tools, and account-level tracking
  • Background in data analysis or visualization


Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:
🏝 Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work


All your information will be kept confidential according to EEO guidelines.

#LI-Remote

Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us.

The pay range for this role is $101,500 – $148,800 per year.

Skills Required

  • 5+ years of experience in marketing operations within B2B SaaS
  • Expert-level HubSpot proficiency, building and optimizing complex MAP programs and workflows
  • Deep experience architecting MarTech integrations across Salesforce and pipeline-generating tools
  • Strong project management skills for complex cross-functional workstreams
  • Comfort with AI-powered marketing tools and history of applying emerging technology
  • HubSpot, Salesforce, Qualified, or Google Analytics certifications
  • Proficiency in HTML/CSS for campaign troubleshooting and template customization
  • Experience with ABM platforms, intent data tools, and account-level tracking
  • Background in data analysis or visualization

Daxko Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.

  • Leave & Time Off Breadth Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
  • Flexible Benefits Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
  • Healthcare Strength Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.

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The Company
HQ: Birmingham, AL
800 Employees
Year Founded: 1998

What We Do

Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.

Why Work With Us

At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.

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