At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com.
Overview of Job Function:
The Senior Specialist will own marketing programs end-to-end, executing a wide range of tactics including ABM nurture, intent-based programs, email marketing, content campaigns, webinars, and support field events/tradeshows and social campaigns. The role will work closely with content and operations to support and optimize BD outbound. This job requires strong cross-functional collaboration with teams including Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to bring campaigns to life and ensure measurable impact.
Principal Duties and Essential Responsibilities:
- Program Planning and Execution
- Execute integrated marketing programs aligned with campaign strategy and business objectives set by the Marketing Campaigns team
- Support development of program plans, timelines, and deliverables across multiple concurrent campaigns
- Ensure alignment across stakeholders and maintain clear communication throughout program lifecycle
- Program Execution & Management
- Own end-to-end execution of marketing programs, with tactics including:
- CABM nurture programs for mid to late-stage opportunities
- Intent-based programs
- Email marketing
- Events: Verint-hosted, tradeshows, and field events
- Virtual events and webinars: Third-party and Verint-hosted
- Content and report-based campaigns
- Support BD outbound
- Coordinate with cross-functional teams to ensure seamless execution of all tactics
- Manage multiple projects simultaneously, ensuring deadlines, quality standards, and business objectives are met
- Own end-to-end execution of marketing programs, with tactics including:
- ROI Masurement & Reporting
- Arack, measure, and report on tactic and program performance using Salesforce, Hubspot and other marketing tools
- Analyze data to provide actionable insights and recommendations to optimize future programs
- Partner with Marketing Operations to ensure accurate campaign setup, tracking, and attribution
- Cross-Functional Collaboration
- Partner closely with Content, Marketing Operations, BD, Events, Digital, GTM, and Sales teams to bring programs to life
- Ensure alignment between marketing programs and sales priorities to maximize pipeline generation and deal acceleration
- Communicate program updates, results, and insights clearly to stakeholders
- Process Optimizzation & Innovation
- Identify opportunities for continuous improvement in processes, workflows, and campaign performance
- Maintain high standards of organization, documentation, and execution excellence
- Leverage AI tools and modern marketing technologies to increase speed, efficiency, and effectiveness of campaign execution
Minimum Requirements:
- BA/BS degree or equivalent work experience required
- Minimum 5+ years of experience in B2B marketing, preferably in technology, SaaS, or agency environment
- Proven experience executing integrated, multi-channel marketing campaigns end-to-end
- Strong project management skills with the ability to manage multiple programs and deadlines simultaneously
- Experience working cross-functionally with diverse teams and stakeholders
- Excellent written and verbal communication, organization, and attention to detail
- Ability to thrive in a fast-paced, high-growth environment
- Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations
Preferred Requirements:
- Experience with marketing and sales tools such as Salesforce, HubSpot, Outreach, and Wrike
- Strong analytical mindset with experience using data to drive decision-making and optimization
- Experience executing webinars, events, and digital marketing programs
- Hands-on experience with Salesforce for campaign tracking, reporting, and analytics
- Familiarity with AI tools and applications in marketing to improve efficiency and performance
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About the Team
Verint Systems Inc. is an equal opportunity employer and is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment based on race, color, religion, sex, age, national origin, genetic information, disability, veteran status, and any other classification or characteristic protected by applicable federal, state or local laws. Verint operates in accordance with all anti-discrimination laws and affords equal opportunities to employees and applicants without regard to any characteristic or protected class in our hiring, promotion and termination practices.
For US Applicants
2025 Benefits Offering
Skills Required
- BA/BS degree or equivalent work experience
- Minimum 5+ years of experience in B2B marketing (technology, SaaS, or agency preferred)
- Proven experience executing integrated, multi-channel marketing campaigns end-to-end
- Strong project management skills with ability to manage multiple programs and deadlines
- Experience working cross-functionally with diverse teams and stakeholders
- Excellent written and verbal communication, organization, and attention to detail
- Ability to thrive in a fast-paced, high-growth environment
- Successful completion of background screening (employment verification, criminal search, OFAC, SS verification, possible credit and drug screening)
- Experience with Salesforce, HubSpot, Outreach, and Wrike
- Strong analytical mindset with experience using data to drive decision-making and optimization
- Experience executing webinars, events, and digital marketing programs
- Hands-on experience with Salesforce for campaign tracking, reporting, and analytics
- Familiarity with AI tools and applications in marketing
Verint Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verint and has not been reviewed or approved by Verint.
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Strong & Reliable Incentives — Feedback suggests incentive compensation for go-to-market roles is structured competitively, with attractive on-target earnings cited in sales. Variable or bonus pay appears to be part of the package in several tracks.
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Leave & Time Off Breadth — Feedback suggests paid time off and holidays are a strength, with generous PTO and personal holidays frequently highlighted. Flexible work schedules and remote/hybrid options further support time away and balance.
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Parental & Family Support — Employer materials highlight company-paid parental leave, adoption assistance, and fertility support. Feedback suggests these family-oriented programs are part of a comprehensive global offering.
Verint Insights
What We Do
Verint® helps the world’s most iconic brands build enduring customer relationships by connecting work, data, and experiences across the enterprise. With this approach, brands can navigate and thrive as they adapt to the future of work, eliminate the inefficiencies created by organizational and data silos, and consistently deliver differentiated experiences at scale across every interaction. Our solutions help brands close the gap created when they lack the resources required to deliver experiences that fulfill customer expectations. Closing this Engagement Capacity Gap™ helps them build lasting relationships with customers and drive real business results. The Verint Customer Engagement Platform draws on the latest advancements in artificial intelligence and analytics, open integration, and the science of customer engagement to meet ever-increasing, ever-shifting consumer interactions and demands. We help our customers to drive even greater value from their technology investments by working closely with a broad ecosystem of solutions and partners. With Verint, brands can finally unlock the potential of customer engagement across every area of the business to deliver consistently differentiated experiences to their customers and employees, and do so at scale to realize tangible business results. Global Presence • Headquartered in Melville, N.Y., with 40+ offices worldwide • Powered by 4,500 dedicated professionals and a global partner network Closing the Engagement Capacity Gap Brands today are challenged to deliver quality customer experiences across dozens of engagement channels, hundreds of customer journeys, and millions of interactions – all with the same team and resources. This results in an Engagement Capacity Gap. Verint solutions are uniquely geared toward closing this gap. More than 10,000 organizations in over 175 countries—including more than 85 percent of the Fortune 100 — rely on Verint. To learn more, visit: www.verint.com
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