Top Marketing Jobs in Santa Cruz, CA

Lead end-to-end growth marketing to drive pipeline and revenue. Build and optimize full-funnel acquisition, conversion, and lifecycle programs, own channel mix and budget, mentor Demand Gen/Events/Lifecycle teams, align closely with Sales and Product Marketing, and deliver data-driven experiments and attribution to improve funnel efficiency and ROI.

Drive and optimize the full lead-to-revenue lifecycle, build dashboards and KPIs, manage demand generation operations and martech stack, align marketing and sales to accelerate pipeline, operationalize GTM initiatives, and develop customer segmentation to power multi-channel campaigns using data-driven insights.

Responsible for growing and managing Ultahost's affiliate network across APAC, recruiting and supporting affiliates and influencers, executing localized campaigns and promotional assets, collaborating on regional landing pages, ensuring compliance, monitoring performance, and reporting insights to scale the global affiliate program.

Lead product marketing for Modern Healths multi-product mental health platform: define POV, positioning, messaging, GTM launches, sales assets, competitive differentiation, and solution packaging while partnering cross-functionally with Product, Clinical, Revenue, and Finance to drive acquisition and client satisfaction.

Translate and creatively adapt marketing, entertainment, and multimedia content from English to Spanish (Spain). Collaborate with internal and linguistic teams, research cultural nuances, and ensure translations align with brand tone and guidelines. Review and provide feedback on marketing projects to improve quality and resonance.

Translate and creatively adapt marketing, entertainment, and multimedia content between English and Danish for U.S.-based audiences. Collaborate with internal and linguistic teams, perform cultural research, ensure brand-appropriate tone and style, and review projects to maintain high-quality, culturally relevant output.

The Marketing Manager will design and execute demand generation strategies, manage campaigns across channels, and optimize performance metrics to drive lead acquisition for the sales team.

Join as a Marketing Specialist to execute and optimize multi-channel campaigns, manage AI-driven workflows, and enhance SEO efforts while collaborating with cross-functional teams.

The Marketing Operations Manager will optimize marketing processes and automation, utilizing AI and coordinating with teams to enhance creative output and efficiency.

Drive product-led growth and go-to-market strategy for B2B SaaS product lines. Own positioning, messaging, launches, sales enablement, content, competitive analysis, SEO/paid search optimization, and measurement to improve acquisition, adoption, retention, and revenue.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Create technical content and developer-focused assets (blog posts, tutorials, case studies, onboarding, sales enablement) to drive adoption and pipeline. Run webinars, gather developer feedback, support product positioning, and collaborate with Sales, Developer Experience, and Product.

Lead and manage the middle-grade and graphic novel marketing team (three direct reports), set category strategy, execute high-impact frontlist/backlist campaigns, oversee budgets, collaborate cross-functionally, present results to leadership, and drive discovery through innovative marketing and analytics.

Lead global marketing strategy and build a scalable marketing organization across demand generation, product marketing, brand, content, digital, and communications. Drive pipeline and predictable revenue through integrated programs (inbound, outbound, ABM, partner), partner with sales on ICP and messaging, own product positioning and launches, and build data-driven analytics, attribution, and marketing operations.

Create technical demos, reference architectures, and workshops that make a complex AI-agent security platform understandable. Gather field and customer feedback, validate AI-generated content for accuracy, enable sales and partners with technical assets, represent the product at events, and support launches and technical positioning across product and marketing teams.

The role involves defining and executing marketing strategies for Unto Labs, crafting messaging for technical products, and leading marketing campaigns to engage audiences.

Lead demand generation and sales enablement programs to drive qualified pipeline and accelerate deal velocity. Build integrated campaigns across digital, email, content, and events; create sales collateral and competitive messaging; develop account-level growth playbooks for lung nodule programs; measure pipeline contribution and optimize programs using analytics. Partner with sales, product, clinical, and medical affairs to align positioning and reporting.

Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.

Lead SEO strategy and execution focusing on AI-driven and traditional search visibility. Optimize content for AI answer engines (GEO), run technical audits, build AI/automation workflows for keyword research and reporting, and translate SEO performance into client-ready insights while collaborating with developers and cross-functional teams.

Lead and scale paid acquisition for consumer app growth and merchant lead generation. Own strategy, manage agencies, run and optimize campaigns across major ad platforms, build experimentation roadmaps, manage attribution and reporting (AppsFlyer, GA4, GTM, Salesforce), and partner with Product, Sales, Data, and Creative teams.

Lead and scale multi-channel customer acquisition for personal loans, balancing growth and unit economics. Own performance marketing, forecasting, budget pacing, analytics, testing culture, team building, martech adoption, and cross-functional alignment to drive profitable loan originations.

Own and optimize the MarTech stack (primarily HubSpot), manage HubSpot-Salesforce integration and lead lifecycle, run campaign operations and email execution, ensure data hygiene and attribution, build reporting dashboards, and enable cross-functional teams with scalable processes and documentation.

Own product positioning, messaging, and go-to-market for Tavily. Lead launches, create sales enablement (decks, one-pagers, case studies), run competitive research, partner with demand-gen, and gather customer insights to inform roadmap and messaging.

Lead go-to-market strategy for Commerce products, define positioning, messaging, and pricing, create launch materials and sales enablement, drive market intelligence, support demand generation and customer adoption, and collaborate with product, sales, and customer success to grow e-commerce and thrift retail solutions.

Lead data-driven demand generation and growth programs for Enterprise customers. Build multi-channel campaigns (paid, owned, earned, ABX), align marketing and sales for better handoffs, track revenue-focused metrics, run experiments, and optimize funnel conversion to drive pipeline and qualified opportunities.