The Role
Own Rayda's go-to-market: define positioning, ICPs, personas, and product narratives; design and run market tests; align sales enablement and demand gen; feed insights to product and comms; drive repeatable GTM execution and measurable decisions that improve sales clarity.
Summary Generated by Built In
This is a remote position.
Rayda is a B2B SaaS company selling IT lifecycle, device management, and support solutions to technical buyers (IT Managers, Heads of IT, CIOs) at other B2B SaaS companies.
This role exists to own how Rayda goes to market.
Your job is to turn real market signals into clear positioning, focused messaging, and repeatable go-to-market execution across multiple products. You will work across Sales, Product, Demand Gen, and Comms, with direct ownership over narrative, focus, and market testing.
This is a role with real accountability. It is not a copy-only or support-only PMM position.
Rayda has a clear, credible narrative that resonates with technical buyersEach product has a defined ICP, use case, and buying triggerMessaging is consistent across sales, website, and campaignsMarket tests lead to clear decisions about focus and segmentationSales conversations are clearer and more predictable
1. Positioning and messaging (primary)
- Own Rayda’s positioning and product narrativesDefine ICPs, personas, and buying triggers for technical audiencesMaintain messaging consistency across sales and marketingDecide what messaging should not exist
2. Go-to-market strategy across products
- Define the role each product plays in the GTM strategyClarify who each product is for (and who it is not for)Shape launch, pilot, and partner narrativesPrevent effort being spread too thin
3. Market testing and learning
- Design and manage messaging, segment, and channel testsPartner with Demand Gen to execute experimentsMeasure results and turn them into clear GTM decisionsKill ideas that do not validate in the market
4. Sales enablement and alignment
- Work closely with Sales to understand objections and deal frictionOwn sales enablement assets (decks, one-pagers, narratives)Ensure assets are practical, reused, and grounded in real conversations
5. Collaboration and insight
- Feed validated market insight back into ProductPartner with Comms & Brand to turn narratives into contentEnsure marketing activity ladders back to GTM goals
How you are measured
You will be evaluated on:
- Clarity and credibility of positioning with technical buyers
- Effectiveness and reuse of sales enablement assets
- Quality of market tests and resulting decisions
- Alignment between marketing activity and target ICPs
- Ability to explain why deals are won or lost
Requirements
This role is a strong fit if you:
- Have PMM experience in B2B SaaS selling to technical audiences
- Experience executing GTM strategy for the UK, US and EU Market
- Deep understanding of the UK, US and EU Market
- Have worked with IT managers, security teams, or CIO-level buyers
- Are comfortable running and interpreting market experiments
- Can make trade-offs and defend focus
- Care about outcomes more than volume of output
This role is not a good fit if you:
- Want a narrow or purely executional PMM role
- Prefer brand-led marketing over GTM clarity
- Avoid direct interaction with sales or customers
First 90 days (expected outcomes)
- 30 days: Clear ICP definitions and core narratives
- 60 days: Market tests running with defined success criteria
- 90 days: Consistent messaging and evidence of improved sales clarity
If you want real ownership over positioning, experimentation, and go-to-market strategy for a technical B2B product, this role is for you.
Benefits
Competitive salary
Fully remote role
Comprehensive health insurance coverage.
Pension contribution in line with regulations.
All other statutory benefits as required by employment law.
Access to company-wide perks and allowances
Skills Required
- PMM experience in B2B SaaS selling to technical audiences
- Experience executing GTM strategy for the UK, US and EU markets
- Deep understanding of the UK, US and EU markets
- Experience working with IT managers, security teams, or CIO-level buyers
- Comfortable running and interpreting market experiments
- Ability to make trade-offs and defend focus
- Outcome-oriented mindset prioritizing impact over volume of output
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The Company
What We Do
Rayda is a technology company providing an end-to-end platform for businesses to procure, manage, track, and retrieve IT devices for remote teams globally, with specific expertise in emerging markets across 170+ countries. It simplifies the entire device lifecycle from procurement and configuration to secure retrieval and data wiping, helping companies onboard international talent efficiently.
