This is a remote position.
Your Mission
Key Responsibilities
Full-Funnel Campaigns: Plan and lead initiatives to attract new leads, maximize trial activation, and foster customer loyalty and referrals.
Agile Experimentation: Create A/B tests, alternative landing pages, and message variations to optimize performance across channels.
ROI-Focused Advertising: Manage and scale PPC (Google Ads, Facebook Ads, LinkedIn Ads), display, social selling, and email campaigns with a clear focus on Cost Per Acquisition (CPA) and Customer Lifetime Value (LTV).
High-Impact Content: Produce assets (eBooks, webinars, case studies, SEO-optimized posts) that fuel the funnel—driving both acquisition and retention.
Analysis & Reporting: Define KPIs (conversion rate, churn rate, CAC, LTV, NPS, etc.) and deliver actionable reports to guide decision-making and prioritize new experiments.
Cross-Functional Collaboration: Work closely with Product, Sales, and Data Science to align messaging, validate hypotheses, and ensure a seamless, optimized user experience.
If you’re passionate about designing experimentation cycles that truly move the needle, we’d love to hear from you!
Requirements
Proven experience in Growth Marketing or similar roles, ideally within B2B technology or services.
Mastery of tools: Google Ads, Facebook Ads, SEO/SEM, email-marketing platforms (Mailchimp, HubSpot), and analytics suites (Google Analytics, Mixpanel, Amplitude).
Data-driven mindset: ability to extract insights from large datasets and translate them into actionable experiments.
Creative storytelling: talent for crafting compelling content that resonates with both technical and business audiences.
Bilingual communication: fluent in Spanish and English, both for copywriting and international collaboration.
Autonomy & proactivity: skilled at juggling multiple initiatives, prioritizing by impact, and adapting quickly to findings.
Benefits
Fully remote role with flexible hours and a collaborative culture.
The opportunity to lead growth strategy at a rapidly expanding company.
A multidisciplinary team committed to continuous innovation.
Budget for professional development and certifications in Growth and data analytics.
Skills Required
- Proven experience in Growth Marketing or similar roles, ideally within B2B technology or services
- Mastery of tools: Google Ads, Facebook Ads, SEO/SEM, email-marketing platforms, and analytics suites
- Data-driven mindset
- Creative storytelling ability
- Bilingual communication: fluent in Spanish and English
- Autonomy & proactivity
What We Do
VELAIO is an IT services and consulting company specializing in custom software development, outsourcing, staff augmentation, and cloud solutions, with a focus on nearshore development teams from Latin America.
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