Top Marketing Jobs in Santa Cruz, CA

Develop and execute regional field marketing programs to generate leads, accelerate pipeline, and drive revenue. Collaborate with sales, partnerships, and marketing on events, digital campaigns, and co-marketing. Track KPIs, provide insights to leadership, document best practices, and support cross-functional execution. Travel up to 30%.

Lead SEON's global B2B digital marketing transformation by building an AI-driven content, SEO/GEO, personalization and paid strategy. Drive ABX alignment, experimentation, conversion optimization, and measurable pipeline outcomes. Scale and coach a globally distributed, agile digital team and manage agency partners while aligning with product, sales, and GTM operations.

Execute account-based and demand-generation campaigns, coordinate webinars and field events, manage CRM and campaign data in Salesforce/HubSpot, maintain project timelines in Asana, support vendor logistics and budgets, use AI tools for communications and insights, and ensure timely lead handoffs to Sales. Travel ~25%.

Lead B2B activation marketing to drive patient starts from commercial referral channels by building scalable systems, attribution frameworks, and repeatable playbooks. Implement MarTech and data-driven strategies, run A/B and incrementality tests, automate campaign execution using AI/ML and LLM tools, and templatize activation campaigns while managing and growing a cross-functional team.

Execute multi-channel B2B marketing for a fintech SaaS: run ABM tactics, manage HubSpot, content and asset library, execute events/trade shows, support sales enablement, track marketing metrics and budgets.

Lead digital demand generation and marketing automation strategy, owning paid acquisition channels, HubSpot/Pardot administration, Braze engagement, ABM and email programs, Salesforce reporting, and data-driven optimization to drive qualified pipeline and improve lead management and conversion.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Lead North America mid-market marketing: own demand generation, ABM, webinars, and field events. Build and manage a regional marketing team, partner with Sales/Channel/Global Marketing, run budgets and ROI-driven campaigns, set KPIs, and travel ~40% to support regional activations and events.

As Customer Marketing Manager at Apollo.io, you'll lead customer advocacy by managing case studies, testimonials, and community engagement to support sales and build brand trust.

The Content Marketing Manager will oversee content production for demand generation, crafting high-quality copy, managing contributors, and optimizing content performance across various channels.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead and support end-to-end digital marketing and communications campaigns across multiple channels, manage budgets and timelines, mentor team members, analyze performance and reporting, drive internal and external communications, and improve tools, processes, and campaign strategies to meet business objectives.

Lead HopSkipDrive's full B2B marketing function, owning brand, demand generation, product marketing, RFPs, sales enablement, lifecycle/growth, and marketing operations. Build a revenue-focused, AI-enabled marketing organization accountable to pipeline, revenue, CAC and retention metrics; partner closely with Sales and Customer Success to drive expansion and measurable marketing-sourced revenue. Serve on the senior leadership team and report to the CEO.

The Sr. Director of Integrated Marketing at GoodRx leads cross-functional teams to drive go-to-market strategies and marketing campaigns, overseeing product launches, mentoring a marketing team, and ensuring effective campaign execution.

The Sr. B2B Growth Marketing Manager will develop B2B marketing strategies, execute demand generation programs, manage campaigns, and enhance lead generation across multiple channels for GoodRx, impacting revenue growth.

Develop and execute integrated, data-driven growth marketing campaigns to drive brand awareness, demand generation, and customer acquisition. Conduct market research and audience segmentation, create multi-channel content and promotions, support product launches and GTM messaging, use CRM and automation to run campaigns, measure KPIs and ROI, and collaborate cross-functionally to optimize marketing performance.

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

As a Sr. Regional Marketing Manager, you'll drive business growth by generating and accelerating pipeline, executing aligned programs, and managing budgets while collaborating closely with sales leaders.

Lead the Enterprise Builder ABM program end-to-end: named account strategy, ERI benchmarking, executive engagement, ABM execution, BDR coordination, and $20M pipeline accountability. Design targeted account programs, measure account progression and deal quality, manage an ~$800K program budget, present results to executive leadership, and align Sales, Product, and BDRs to drive pipeline ROI.

The Product Marketing Manager will execute go-to-market strategies, write product materials, assist in product development, and research user needs. They will become product experts and understand market trends.

Manage and optimize paid media campaigns to drive profitable app installs. Plan, execute, test, and scale acquisition channels (Google, Microsoft, Apple, paid social, CTV/TV), run incrementality and creative tests, model app economics, and deliver insights to improve efficiency and user growth.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Lead regional field marketing across North America by developing strategy, executing multi-channel campaigns (events, webinars, ABM, digital), enabling sales, managing events, tracking performance, and collaborating cross-functionally to drive pipeline, customer engagement, and brand awareness.

The Marketing Manager will strategize and execute regional marketing initiatives, manage events, and collaborate across teams to enhance brand visibility and customer engagement in the Americas.