Top Marketing Jobs in Santa Cruz, CA

The Marketing Lead will drive execution for various marketing functions, create compelling content, run launch campaigns, manage events, and generate demand for Goldsky's fintech-focused products.

Lead and scale B2B paid acquisition across Commercial, Education, and Enterprise. Own full-funnel media strategy, campaign execution, forecasting, measurement, attribution, experimentation, and cross-functional alignment. Manage 1-2 specialists and contractors while driving performance against CAC, LTV, pipeline, and revenue goals.

Lead strategy and execution for PSA's TCG and Pop Culture grading categories, including product marketing, go-to-market planning, partnership building, and growth performance management.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Lead and build Headway's payer marketing function: set strategy, craft positioning and narratives, commercialize payer solutions, translate clinical data into commercial proof, enable sales and field teams, run events and competitive intelligence, and measure relationship and commercial impact.

The Strategy Manager oversees the development of integrated marketing strategies, leads pre-sales processes, and engages with C-suite stakeholders to deliver results for high-value clients.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Own demand generation, account-based marketing, integrated campaigns, funnel optimization, marketing analytics, attribution, and marketing operations. The role partners with Sales, Product, and Customer Success to generate qualified enterprise pipeline and revenue, manage Salesforce and Pardot integrations, improve lead flow and conversion, and align campaigns with healthcare technology customer needs.

Build and execute email and SMS campaigns in Salesforce Marketing Cloud; develop and troubleshoot HTML/CSS email templates; traffic assets and maintain campaign calendars; coordinate across teams; perform QA/UAT on ad-hoc and automated journeys; and consult on technical email development and best practices.

Develop, execute, optimize, and analyze paid search and social campaigns across multiple platforms. Manage organic social strategy, content creation, publication, audits, and recommendations for Pivot and client accounts. Track conversions using Google Tag Manager and Google Analytics, monitor digital trends, develop generative search optimization expertise, create educational resources, and contribute to client strategy and creative initiatives.

Develop and execute lifecycle and retention marketing strategies for B2B mobility customers. Lead multi-channel campaigns that improve engagement, product adoption, usage, satisfaction, and retention. Collaborate with business and digital marketing stakeholders, manage campaign risks, budgets, and deadlines, and measure performance through customer, revenue, churn, and retention metrics. Use segmentation, marketing automation, analytics, and AI tools to optimize campaign effectiveness and investment.

Lead product positioning, enablement, go-to-market execution, and adoption strategy. Create messaging, sales and in-app enablement materials, run webinars and content, track product usage, and partner cross-functionally to drive adoption and revenue in investment management.

Lead Celigo’s brand marketing strategy across positioning, website, content, creative, SEO, AI-driven search visibility, and thought leadership. Manage brand awareness metrics, inbound demand programs, campaigns, and website growth experiments. Build and mentor a multidisciplinary brand, content, and creative team while partnering with Product Marketing, Revenue, Sales, Customer Success, and executive leadership to strengthen brand impact and pipeline.

Own Stord’s customer marketing engine, including gifting, customer communications, email campaigns, advocacy, case studies, testimonials, and customer storytelling. Partner cross-functionally with Sales, Customer Success, Product Marketing, Content, and Brand teams to support launches, expansion campaigns, retention, pipeline growth, and go-to-market messaging. Manage multiple programs, apply voice-of-customer insights, improve attribution and marketing operations, and build scalable processes independently.

Develops and executes regional channel marketing strategies with partners to increase engagement, pipeline, and revenue. Builds co-marketing plans, leads webinars, workshops, tradeshows, and demand-generation campaigns, and coordinates sales, product, and cross-functional participation. Measures campaign performance, reports on marketing metrics and ROI, and ensures partner marketing activities meet business objectives.

Develop and execute outreach and communications strategies for the VHA AI Education Hub. Create accessible interactive media, web modules, animations, data visualizations, videos, infographics, newsletters, and presentations using design tools and front-end programming. Maintain the Hub’s web presence, ensure Section 508 compliance, collaborate with VA stakeholders, and analyze outreach performance to improve engagement. Requires extensive marketing or digital media experience, federal communications familiarity, and the ability to obtain VA access credentials.

Supports marketing initiatives to attract customers, grow market share, and expand brand recognition. Responsibilities include competitor analysis, social media planning, trade show coordination, pipeline and customer research, marketing expense tracking, vendor coordination, content development, and Salesforce quote support. The role also assists with customer acquisition, case studies, testimonials, sales data analysis, and special marketing projects.

Own and execute Decoda's content and inbound growth strategy across social, blog, SEO, and paid channels. Produce short-form video and written content, design experiments to optimize engagement and cost-per-lead, manage paid and organic performance, implement analytics and attribution (GA4, UTM), track funnel metrics, and collaborate with leadership to align content with sales and brand priorities.

Leads integrated marketing strategy and execution for key client accounts, serving as a strategic advisor and coordinating content, creative, social, communications, and production teams. Oversees campaign planning, client relationships, project delivery, performance optimization, process improvement, and agency case studies. Requires 8–10 years of progressive agency-side integrated marketing and account management experience, strong analytics, communication, and leadership skills.

Own go-to-market strategy, positioning, messaging, campaigns, launches, competitive intelligence, sales enablement, pipeline, and bookings for Virtuous’s AI-powered fundraising products. Partner with Demand, Sales, Product, and Engineering to create market narratives, generate pipeline, support deals, and improve win rates. This customer-facing role requires strong commercial judgment, executive communication, AI fluency, and end-to-end B2B SaaS product marketing experience.

Develop and execute integrated marketing communications strategies for the Contrast Media portfolio. Lead content creation, omnichannel campaigns, sales enablement, events, webinars, regulatory approval workflows, agency and vendor management, performance measurement, and budget administration. Partner with marketing, clinical, sales, medical, regulatory, legal, and external teams to deliver compliant communications that increase awareness, customer engagement, adoption, and commercial growth.

Supports marketing through email campaign execution, social media content management, lead research and qualification, CRM database maintenance, website updates, blog publishing, and inbound lead routing. The role collaborates on marketing and business development projects while maintaining data accuracy and meeting deadlines. It is a fully remote, full-time position with opportunities for growth.

Own the operating layer of global brand marketing across multiple hotel brands. Responsibilities include reporting and dashboards, field communications, campaign and promotional planning, marketing calendars, toolkits, project timelines, partnership and programming coordination, and cross-functional execution. The role translates brand strategy into actionable plans, improves processes, supports openings and major initiatives, and provides leadership with clear performance insights, risks, priorities, and next steps.