- Own the global content calendar, ensuring content is planned, created, and promoted across multiple channels and regions.
- Develop and execute content strategies that support global marketing priorities and regional business goals.
- Create and manage content across formats, including blogs, case studies, whitepapers, emails, social media, and web copy, writing original, high-quality content that reflects our brand voice and resonates with our audience.
- Apply SEO best practices to content creation and optimization, leveraging the right platforms and tools to maximize reach and performance.
- Coordinate social media pushes and content promotion to maximize visibility and engagement.
- Track performance metrics, analyze impact, and continuously optimize future campaigns and content strategy.
- Conduct ongoing market and competitor research to inform product narrative, content priorities, and positioning.
- Work on Generative Engine Optimization tactics and strategy to ensure PureSpectrum is showing for the write prompts across all LLMs
- Serve as a subject matter expert internally and externally, supporting training, client-facing materials, and thought leadership initiatives.
- Collaborate cross-functionally with Product, Sales, Sales Enablement, and regional teams to ensure consistent and compelling messaging across all touchpoints.
- 4–7 years of B2B marketing experience, highly preferred in market research, data, or insights industries
- Proven ability to manage both content creation and product marketing responsibilities
- Experience owning a content calendar, including social promotion and campaign execution
- Strong writing, editing, and verbal communication skills in English; additional European languages a plus
- Demonstrated understanding of SEO principles and content optimization strategies
- Familiarity with marketing automation, CRM, and CMS tools (e.g., HubSpot, Pipedrive, WordPress)
- Experience collaborating with cross-functional teams, including Product, Sales, and Sales Enablement
- GEO/AEO experience is a plus
- Analytical mindset with the ability to measure, report on, and act on performance data
- A strategic storyteller who can translate complex product capabilities into compelling, accessible narratives
- A planner and organizer who thrives on managing projects, deadlines, and details
- A natural writer who can adapt tone and format across channels while staying true to the company voice
- A collaborator who enjoys working across global teams and markets
- Curious, adaptable, and motivated to drive innovation in both content and product marketing
- Excited by the opportunity to shape messaging and create experiences that elevate PureSpectrum's global brand
- Unlimited Time Off
- FSA, Dependent Care FSA, and Health Savings Account options
- 401 (k) plan with company match
- Remote Flexibility
- Team events and celebrations
- Wellness & Technology Stipend
- Learning & Development Funding
Skills Required
- 4-7 years of B2B marketing experience, preferably in market research, data, or insights industries
- Proven ability to manage both content creation and product marketing responsibilities
- Experience owning a content calendar, including social promotion and campaign execution
- Strong writing, editing, and verbal communication skills in English
- Additional European languages
- Demonstrated understanding of SEO principles and content optimization strategies
- Familiarity with marketing automation, CRM, and CMS tools (e.g., HubSpot, Pipedrive, WordPress)
- Experience collaborating cross-functionally with Product, Sales, and Sales Enablement
- GEO/AEO experience
- Analytical mindset with ability to measure, report on, and act on performance data
PureSpectrum Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PureSpectrum and has not been reviewed or approved by PureSpectrum.
-
Healthcare Strength — Employer-paid PPO medical coverage, low copays, mental health access via health plans and EAP, and disability/life insurance indicate strong core health benefits. Wellness stipends and group fitness options reinforce a comprehensive health focus.
-
Leave & Time Off Breadth — Unlimited PTO, unlimited sick days, paid holidays, bereavement leave, and paid volunteer time provide broad flexibility to step away from work as needed. Flexible/hybrid work options further support practical time-off usage.
-
Parental & Family Support — Paid maternal and paternal leave, FMLA job-protected leave, Dependent Care FSA, and family-friendly company events reflect meaningful support for families. Childcare and dependent-care provisions help reduce family-related financial strain.
PureSpectrum Insights
What We Do
Built on the ethos of making researchers’ jobs easier, PureSpectrum offers a research marketplace with global supportOur customers are always at the forefront of our minds as we push the industry’s data quality standards forward. Proud to be awarded MR Supplier of the Year in 2021, PureSpectrum continues to provide industry-leading data quality. PureSpectrum developed PureScore™ which monitors survey takers' long-term behavior on our platform and blocks poor respondents from participating, ensuring high-quality data for our clients. PureSpectrum is a simple yet innovative research experience from project inception to final reporting. Our sample Marketplace Platform gives researchers the ability to quickly access the highest quality respondents. With PureSpectrum, you get the best of everything: agile research with high-quality data you can trust. On the PureSpectrum Marketplace, researchers are empowered to run projects at whatever cadence their research demands. Our users have the power to access one of the largest consumer datasets available and only pay for the research they need. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020 and ranked for four years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.
Why Work With Us
PureSpectrum has created an environment where every employee feels seen, heard, and cared for. We encourage “candor with kindness” across all departments and empower our employees at every level with opportunities for professional growth.
Gallery
