Top Marketing Jobs in Santa Cruz, CA

Develops and executes account-specific B2B marketing strategies and campaigns for Manheim’s key client segments. Builds client relationships, coordinates digital, event, and location-based initiatives, analyzes campaign and account data, tracks KPIs and ROI, and delivers actionable insights. Collaborates with Sales, Operations, Data Analytics, Field Marketing, and Corporate Marketing to support client retention, revenue growth, and consistent campaign execution.

Leads the development and execution of a global B2B marketing function focused on demand generation, pipeline growth, digital marketing, content, social media, partnerships, and brand awareness. Owns campaigns, ABM initiatives, marketing performance, budgets, reporting, and KPIs while collaborating with sales, product, customer success, and executives. This hands-on leader builds scalable programs, strategic alliances, and thought leadership initiatives that generate measurable revenue and market impact.

Leads end-to-end social and influencer marketing programs for multiple clients, owning strategy, budgets, timelines, client relationships, influencer partnerships, paid and organic engagement, measurement, and team development. Collaborates with creative, planning, agency operations, and measurement teams to deliver culturally relevant campaigns, manage client expectations, and drive business growth.

Own product marketing for a Lone Wolf portfolio segment, including positioning, launches, pricing, packaging, competitive intelligence, sales enablement, customer research, and market-facing content. Translate AI capabilities and technical roadmaps into compelling value for real estate professionals. Partner cross-functionally with product, sales, demand generation, customer success, and demo engineering to drive adoption, pipeline, revenue, and retention.

Supports marketing lead management and sales velocity across Salesforce, Outreach, LeanData, HubSpot, and Tableau. Responsibilities include auditing lead routing and data mappings, maintaining CRM data quality and compliance, building funnel and conversion reporting, writing SQL queries, analyzing KPIs, managing system updates, and partnering with sales, marketing, IT, and web teams to optimize campaign operations and resolve technology issues.

Leads enterprise performance marketing, demand generation, digital strategy, brand positioning, patient and provider engagement, analytics, reporting, budgeting, and marketing operations. Develops multi-channel campaigns, manages marketing technology and vendors, builds analytical models and dashboards, and translates performance data into growth strategies. Oversees a marketing team and ensures admissions, cost-per-admission, financial, and operational targets are achieved in a behavioral healthcare environment.

Own Ambience Healthcare’s account-based marketing motion by designing targeted campaigns for hospital and health-system accounts, partnering with Sales, coordinating cross-functional activation, and measuring account and pipeline impact. Establish a repeatable ABM operating rhythm through CRM and marketing-platform data, reporting, and continuous campaign iteration.

Own enterprise product marketing from messaging and positioning through launches, sales enablement, competitive analysis, strategic deal support, customer advocacy, and campaign collaboration. Partner with Product, Engineering, Sales, Solutions Engineering, Customer Success, Demand Generation, and Field Marketing to support enterprise growth, improve seller effectiveness, gather customer feedback, and influence product packaging and roadmap decisions.

Own end-to-end growth and performance marketing campaigns across paid social, search, programmatic, email, web, and out-of-home channels. Build creative, landing pages, tracking, reporting, and testing programs; manage budgets and optimize toward qualified applicants and hires. Partner with recruiting, design, content, communications, and experiential marketing to support hiring priorities and technical and skilled-trade audiences. Establish attribution, funnel reporting, and campaign infrastructure from scratch.

Own Hadrian’s experiential marketing portfolio, including strategy, event calendar, budget, vendors, production, staffing, and measurement. Lead flagship launches, factory experiences, recruiting events, executive hosting, and conference participation. Build repeatable event formats, operating infrastructure, and performance metrics while partnering with recruiting, communications, executives, government relations, and site leadership. The role requires frequent travel and evening or weekend work, with attention to safety, export-control, and production constraints.

Own Hadrian’s paid sponsorships, media partnerships, co-marketing relationships, and institutional partnerships end to end. Responsibilities include sourcing, evaluating, negotiating, activating, measuring, and renewing deals; managing budgets, agencies, partners, and deliverables; developing partnerships with educational, workforce, industry, and community organizations; and creating rigorous processes for portfolio evaluation and performance tracking.

Supports livestock marketing and communications initiatives through advertising and promotional development, digital marketing enhancements, social media analysis, KPI reporting, convention and event coordination, media relations, market research, and tactical rollout recommendations. The intern collaborates cross-functionally with marketing, digital, market research, public relations, and agency teams while managing multiple projects and deadlines.

Own product positioning, messaging, segmentation, go-to-market strategy, competitive intelligence, customer proof, sales enablement, and thought leadership for Toloka’s enterprise AI data solutions and self-service platform. Translate complex AI and machine learning capabilities into differentiated customer value while partnering with product, sales, marketing, and customers.

Lead product marketing for Chainguard Containers, including product launches, growth initiatives, positioning, messaging, sales enablement, competitive analysis, pricing support, campaigns, events, and go-to-market strategy. The role partners closely with sales, sales engineering, demand generation, corporate marketing, product management, and engineering to communicate the value of cloud-native software security products and drive revenue growth.

Executes B2B demand generation and brand marketing programs, including digital campaigns, webinars, conferences, trade shows, partner marketing, and product marketing initiatives. Manages HubSpot campaigns, email sends, landing pages, workflows, vendors, budgets, and timelines. Tracks campaign performance and ROI while collaborating with sales, partnerships, customer success, and leadership. Requires occasional travel for events and staff meetings.

Lead account strategy and execution for an education-focused client. Manage timelines, budgets, and cross-functional teams; review and elevate creative; guide campaigns across paid, earned, owned, and social channels; use AI tools to streamline workflows; maintain client and internal communications and quality control.

Own AuthorClimb’s full marketing function, including positioning, messaging, channel strategy, funnel measurement, launches, and team development. Lead growth across paid social, search, SEO content, email, and partnerships while personally producing high-quality marketing copy. Manage the full customer journey from first impression through paid subscription and report on performance. Hire and develop content and growth marketers as the company scales.

Own paid customer acquisition for EdTech programs across Meta, Google, YouTube, and other platforms. Plan, launch, optimize, troubleshoot, and scale campaigns while improving qualified leads, CPL, CAC, ROAS, and enrollments. Analyze full-funnel performance, connect advertising data with CRM and sales outcomes, optimize creative and landing pages, and implement tracking, automation, and AI workflows. The role requires direct online education experience, hands-on campaign management, strong analytical skills, and ownership of campaign results.

Own B2B pipeline generation as KodeKloud’s first dedicated B2B marketer. Responsibilities include scoring and segmenting product-qualified accounts, building learner-to-team lifecycle campaigns, managing self-serve conversion, creating demand through webinars, podcasts, thought-leadership advertising, original research, and vendor-listing channels, and developing positioning, sales enablement, and attribution systems. This is a hands-on, individual-contributor role focused on pipeline dollars and building the marketing function from zero to one.

Own partner marketing strategy for an embedded financing platform, including positioning, messaging, partner-rep campaigns, product launches, enablement assets, events, and pipeline generation. Build scalable AI-powered workflows for sales teams, test new marketing plays, and measure success through partner-rep engagement, retention, and funded-deal velocity. The role requires strong B2B partner or product marketing experience, data fluency, persuasive copywriting, and ownership of measurable outcomes.

Localize Oromo-language software interfaces, support documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology, cultural relevance, formatting, brand consistency, and quality standards across projects. Collaborate with production and quality teams as an independent contractor, following reference materials and completing assignments on schedule. Native Oromo proficiency and professional translation or localization experience are required, with app, platform, social media, or web localization experience preferred.

Localize Wolof-language UI, technical documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and high-quality linguistic standards while collaborating with production and quality teams. This independent contractor role offers flexible project-based work, with availability expectations of at least 2 hours per day or 10 hours per week.

Localize Shona-language user interfaces, technical documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and quality across software and digital platforms. Collaborate with production and quality teams to deliver projects on schedule. This is a flexible, remote independent-contractor opportunity with fluctuating project availability.

Localize Malagasy-language software interfaces, support documentation, marketing campaigns, product listings, and e-commerce content. Ensure terminology accuracy, cultural relevance, brand consistency, and high-quality user experiences. Collaborate with production and quality teams on projects while following client specifications and reference materials. This is an independent contractor opportunity with fluctuating availability and no guaranteed hours or benefits.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.