Top Marketing Jobs in Santa Cruz, CA

Leads paid acquisition accounts, owning client results, retention, campaign strategy, execution, testing, measurement, reporting, and client relationships. Manages direct reports, coaches performance, ensures quality and timely delivery, resolves escalations, balances workloads, improves processes, and supports sales through audits and presentations. Requires extensive cross-channel advertising expertise across Google Ads, Microsoft Ads, LinkedIn, and Meta, plus strong analytical, organizational, communication, and leadership skills.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Own Edmentum’s national and regional event strategy, flagship conferences, regional activation playbooks, event budgets, vendor and agency relationships, and ROI reporting. Partner cross-functionally with Marketing, Sales, Creative, Product Marketing, Demand Generation, and Operations to deliver events, improve lead handoff, expand partnerships, and inform future investment. Travel domestically to 10–12 events annually.

Own Bluesky’s narrative across press, social channels, and the broader internet. Create and commission content, build journalist and creator relationships, manage launches and campaigns, support executive speaking opportunities, shape brand voice, lead crisis communications, and coordinate with product, engineering, community, freelancers, creators, and agencies. The role requires strong writing, internet culture fluency, fast execution, and extensive communications or marketing experience.

The Chief Marketing Officer will lead enterprise-wide marketing strategy, brand development, customer insights, demand generation, and patient acquisition. Responsibilities include building full-funnel campaigns, expanding national brand presence, analyzing markets for facility and service-line growth, improving conversion metrics, adopting AI and automation, and developing the marketing team. The CMO will collaborate with operations, business development, finance, technology, and leadership while strengthening organizational culture and employer branding.

Own marketing operations, enterprise B2B attribution, campaign and event tracking, lifecycle triggers, and marketing data alignment. Build the infrastructure connecting campaigns, website activity, in-app messaging, pipeline, and revenue. Lead automation and AI agent development to replace manual execution across demand generation and product marketing while operating initially as a team of one.

Leads Billtrust’s product marketing function, owning positioning, messaging, market research, competitive intelligence, product launches, sales enablement, analyst relations, and go-to-market strategy. The role will overhaul product launch discipline, build AI-accelerated marketing workflows, develop buyer and segment messaging, measure pipeline and revenue impact, and recruit and develop a high-performing product marketing team. The VP partners closely with Product, Sales, Marketing, and executive leadership in the B2B payments and accounts receivable software market.

Leads product positioning, messaging, customer and market research, competitive analysis, business cases, roadmaps, validation pilots, and go-to-market strategies. Partners with product, sales, customer success, and marketing teams to launch products, drive adoption, and optimize performance using metrics such as usage, NPS, ARPU, LTV, and donor consistency.

The Chief Marketing Officer will build and lead CEO Life’s scalable, performance-driven marketing engine. Responsibilities include developing chapter-level growth strategies, managing paid media and acquisition channels, optimizing funnels, generating qualified appointments, overseeing creative and copy, building marketing systems and dashboards, and leading Marketing Managers. Success is measured by new member growth, acquisition costs, conversion rates, marketing ROI, and consistent achievement of 20 new members per chapter per month.

Own product positioning, messaging, go-to-market strategy, launches, market research, and performance measurement. Build reusable launch playbooks, define success metrics, drive member growth and retention, and influence Product, Brand, leadership, and external partners without formal authority. The role requires independent ownership, comfort with ambiguity, strong cross-functional communication, and effective use of AI tools.

Own product marketing for WEKA’s AI inference business, defining positioning, messaging, use cases, competitive differentiation, and economic value. Partner with Product, Engineering, Sales, customers, and cloud providers to validate market opportunities, recruit design partners, create proof and content, launch capabilities, and build repeatable sales enablement. The role requires deep understanding of AI infrastructure and inference economics, strong storytelling, and hands-on execution in an evolving early-stage market.

Own the marketing operations and analytics strategy, including HubSpot administration, data governance, integrations, lead routing, campaign tracking, attribution, segmentation, and executive dashboards. Partner with IT and sales to connect marketing activity to pipeline and revenue. Evaluate marketing technology, improve data quality, and establish scalable QA and execution standards.

Own Neuroscale’s performance and growth marketing engine from the ground up. Manage paid acquisition, creative testing, landing pages, conversion optimization, attribution, funnel instrumentation, experimentation, audience discovery, and early product-led growth initiatives. Personally connect media spend to qualified pipeline, ARR, CAC, and payback. Partner with founders, Product, Design, Sales, and Revenue Operations while building scalable growth systems, automation, and documented playbooks.

Own the B2B lead-generation funnel from acquisition through conversion, setting growth strategy and managing paid, owned, CRM, and lifecycle marketing. Lead campaign optimization, budgeting, A/B testing, audience segmentation, and funnel handoffs with Sales and Product. Partner with Finance, RevOps, Account Management, and Analytics to forecast pipeline, improve retention, connect marketing spend to revenue, and report performance using Salesforce, GA4, GTM, and Looker Studio.

Develop and execute creative marketing campaigns and social content to grow Vana's brand and community. Create copy, visuals, and timely Web3/AI-focused content, manage social channels, engage communities, partner with influencers, track KPIs, and optimize performance.

Leads corporate marketing strategy, branding, product positioning, communications, content, market research, public relations, campaigns, and go-to-market initiatives. Collaborates with Product, Sales, executives, partners, analysts, and external agencies to generate qualified leads, strengthen strategic alliances, support revenue growth, and maintain consistent company messaging. Manages marketing plans, budgets, collateral, website content, media opportunities, and internal and external communications.

Develop and manage affiliate partnerships for an AI-powered dialer targeting SMBs: recruit affiliates and influencers, design commission structures and materials, onboard and support partners, monitor performance, optimize ROI, and align affiliate efforts with overall marketing strategy while ensuring compliance.

Own and scale full-funnel growth marketing for a telehealth brand. Responsibilities include paid acquisition across Meta and Google, conversion rate optimization, website experimentation, performance reporting, funnel analysis, and developing revenue-focused growth strategies. The role requires hands-on channel execution, analytical decision-making, cross-functional collaboration, and operating independently in an ambiguous, remote environment.

Own DAKboard’s end-to-end marketing strategy and execution across email, CRO, paid advertising, social, retargeting, partnerships, affiliates, and SEO content. The role involves measuring and scaling channels, managing contractors, deploying AI tools and agents, partnering with the CEO on priorities and budgets, and creating messaging for US families and parents. This is a hands-on, autonomous role supporting a B2C SaaS or subscription product.

Lead GoDaddy’s developer platform growth function, making the platform discoverable and recommended by developers and AI systems. Own agent engine optimization, AI-agent distribution, platform partnerships, developer GTM channels, community engagement, change communications, events, and platform storytelling. Build cross-functional programs with product, engineering, partnerships, and marketing teams while measuring platform-led growth through AI referrals, citations, adoption, provisioning, attach, and retention.

Leads integrated marketing for Totara’s US Public Sector business across Federal and SLED markets. Owns events, communications, email, partnerships, sponsorships, content, web strategy, paid campaigns, account-based marketing, and campaign coordination. Partners with sales and demand generation to build awareness, engage public-sector audiences, generate qualified pipeline, and measure campaign performance. The role is fully remote for US-based applicants, requires US citizenship and a background check, and may involve travel.

Lead and scale marketing across consultancy and product studio: define positioning, run digital/social/content campaigns, implement lead-gen systems, manage internal and external teams, integrate AI and martech, track KPIs and ROI, and evolve brand voice and messaging.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Manage Project Slingshot’s US digital presence across social media, overseeing content production, scheduling, community engagement, trend experimentation, influencer partnerships, email and campaign support, and analytics reporting. The role adapts global campaigns for US audiences, grows supporter engagement, coordinates creators, monitors performance, and uses insights to optimize content and drive action around ending factory farming.

Plan, execute, and optimize digital marketing campaigns to increase brand awareness. Create content for social and email channels, analyze performance data to derive insights, collaborate with cross-functional teams, and report on campaign outcomes to support business goals.