Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
The Senior Content Marketing Strategist owns the strategy, development, and outcomes of Motive’s most important content programs. This senior individual contributor role translates audience and business priorities into a differentiated, full-funnel content that helps move enterprise and strategic prospects and customers through the buying and expansion journey.
This role leads cross-functional programs end-to-end, which could include: thought leadership and executive bylines, AEO and GEO strategy, customer and community storytelling and user-generated content, flagship research reports, partnerships content, social-first strategy, and more, depending on specific skillsets.
You bring deep content craft and strategic judgment, but you are equally comfortable defining the program, identifying the opportunity, setting the roadmap, aligning stakeholders, and measuring the result. You do not need a playbook handed to you—you build the strategy and operating model for the next phase of Motive’s content engine. You understand how AI can sustainably enable and accelerate a content program while still knowing exactly where and how to apply critical human judgment, taste, and direction.
What You'll Do:- Set the strategy, roadmap, and editorial direction for high-impact content programs that support Motive’s brand, audience, and pipeline priorities — including thought leadership, flagship research, proprietary data reports, and long-form editorial.
- Own complex, full-funnel content programs from opportunity identification and strategic brief through production, distribution, optimization, and measurement, ensuring each program serves a clear audience and business objective.
- Build and lead Motive’s customer- and expert-first content program through executive interviews, subject matter expert conversations, customer research, customer proof, peer-to-peer content, and user-generated voices that make the value of Motive credible and relevant to practitioners — in partnership with our Customer Marketing team.
- Use content, audience, and business-performance data to identify opportunities, prioritize investments, improve distribution and reuse, and demonstrate how content contributes to brand and pipeline goals.
- Serve as a strategic content advisor to cross-functional partners, shaping messaging, audience strategy, content selection, and program priorities—not simply executing requests.
- Identify systemic content gaps and build scalable, AI-enabled approaches that improve the quality, speed, consistency, and measurable impact of content across the ecosystem.
- Build trusted peer relationships with PMM, campaigns, demand generation, customer marketing, communications, SEO, brand, sales, and executive stakeholders to align content programs to company priorities and enterprise-plus buying journeys.
- Own the content portions of cross-functional projects (annual research reports, event content, product launch blogs), driving quality and timeline adherence with minimal oversight.
- Set editorial standards and contribute to elevating the overall quality and voice of Motive's external content.
- 6+ years of B2B content marketing experience, with a strong portfolio of full-funnel, enterprise-oriented, thought leadership, research, customer-proof, and other customer-facing content; or equivalent experience in communications, journalism, or a related field.
- Demonstrated experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement.
- Exceptional writing and editing skills, with the ability to translate technical and data-heavy topics into compelling, accessible narratives.
- Ability to think beyond the individual asset and design content ecosystems that connect audience needs, funnel stages, formats, channels, and business outcomes.
- Experience conducting executive and SME interviews and turning those conversations into high-quality, high-impact content
- Experience developing differentiated content from proprietary data, customer insight, executive perspective, or subject matter expertise.
- Strong strategic judgment and the ability to identify program-level opportunities, make tradeoffs, and create clarity in ambiguous, cross-functional environments.
- Familiarity with the physical operations, fleet management, or transportation industry is a plus.
Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. For this role, the compensation range is:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Skills Required
- 6+ years of B2B content marketing experience, or equivalent experience in communications, journalism, or a related field
- Strong portfolio of full-funnel, enterprise-oriented, thought leadership, research, customer-proof, and customer-facing content
- Experience owning a content function, portfolio, or major program from strategy and prioritization through execution, distribution, measurement, and continuous improvement
- Exceptional writing and editing skills, including translating technical and data-heavy topics into compelling, accessible narratives
- Ability to design content ecosystems connecting audience needs, funnel stages, formats, channels, and business outcomes
- Experience conducting executive and subject matter expert interviews and developing high-quality content from them
- Experience developing differentiated content from proprietary data, customer insights, executive perspectives, or subject matter expertise
- Strong strategic judgment, program-level opportunity identification, prioritization, tradeoff management, and clarity in ambiguous cross-functional environments
- Familiarity with physical operations, fleet management, or the transportation industry
What the Team is Saying
Motive Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision coverage plus free mental‑health support are prominently offered, including access to Lyra Health. The breadth of core health benefits is positioned as a cornerstone of the package.
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Leave & Time Off Breadth — Generous vacation/PTO, local holidays, sick time, and enhanced parental leave are highlighted across company materials. The time‑off framework is presented as flexible and comprehensive.
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Retirement Support — A retirement plan with company match is promoted alongside life and disability insurance. Financial protections and long‑term savings features are emphasized as part of total rewards.
Motive Insights
What We Do
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit gomotive.com to learn more.
Why Work With Us
We work hard, with humility and we see our efforts rewarded in tangible ways every day. At Motive, you’ll have the chance to make a difference for the drivers who keep our world moving. We trust each other to do great work because together we can achieve collective goals that reach beyond the physical economy.
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Employees work remotely.
