Top Marketing Jobs in Santa Cruz, CA

Lead strategy and execution for sales and marketing to drive new client revenue and growth. Build and develop the Sales & Marketing team, own messaging and positioning, run demand generation and pipeline development, optimize marketing spend, monitor competitive landscape, and collaborate cross-functionally to meet revenue, lead generation, and CAC targets.

Lead and build a product marketing function that defines positioning, drives adoption and retention for an AI-first B2B SaaS platform. Own market narrative, GTM strategies, experimentation-driven programs, enablement for sales/partners, evangelism, and hands-on team leadership to measure and improve customer outcomes.

Lead US product marketing for Solventum's healthcare payment, population health, and quality methodologies. Create strategy, messaging, commercialization plans, and core content; run market and competitive research; support new product introductions, events, webinars, and go-to-market activities; collaborate with sales and business unit stakeholders to drive adoption and financial objectives.

Lead design, execution, and optimization of omni-channel campaigns in Marketo. Own platform administration, governance, lead lifecycle, scoring, deliverability, and CRM integration. Apply AI/LLMs to automate and personalize campaigns, mentor junior staff, build reporting and testing frameworks, and drive operational maturity and compliance (including HIPAA).

Own product marketing for Alteryx CDP & Data Connectivity portfolio—Live Query, OCR Tools, Intel Suite, Data Products, and Connect. Build positioning, launch plans, enablement, competitive battlecards, demos, and case studies. Partner cross-functionally with Product Management, Sales, Ecosystem teams, and field to drive GTM, messaging, and ecosystem alignment for cloud data platforms and data integration scenarios.

Lead client and partner marketing to drive retention, expansion, and advocacy for Phreesia Network Solutions. Build client marketing and CAB programs, execute partner co-marketing, manage events and gifting, run lifecycle campaigns, manage budget and agencies, and lead a small team while partnering cross-functionally with sales, client experience, strategy, and creative.

Lead B2B marketing for Brave Search APIs, focusing on brand awareness, user journey optimization, content creation, and analytics to drive subscriptions.

Lead growth strategy, retention, and revenue expansion for a portfolio of mobile app clients. Drive budget expansion, present performance to executives, mentor team members, run cross-functional initiatives, and use attribution, analytics, and AI tools to inform data-driven recommendations and operational improvements.

Own and execute Chili Piper's global events program end-to-end: plan the annual calendar, manage logistics, budgets, vendors, and on-site execution; build landing pages, run CRM exports and email promotion, produce webinars, track attendance and pipeline impact, and amplify event content while collaborating with Marketing, Sales, and Partnerships.

Lead the marketing strategy for Calix's Tier 1 and Tier 2 service provider solutions, focusing on messaging, customer engagement, and collaborative marketing efforts while ensuring technical fluency and effective storytelling.

Responsible for growing and managing Ultahost's affiliate network across APAC, recruiting and supporting affiliates and influencers, executing localized campaigns and promotional assets, collaborating on regional landing pages, ensuring compliance, monitoring performance, and reporting insights to scale the global affiliate program.

Lead brand marketing strategy and integrated campaigns to drive awareness, acquisition, and revenue. Build long-term brand architecture, manage agencies, partner cross-functionally, mentor the Brand team, and measure campaign performance to inform future planning and demand generation.

Build and lead Vitalize's marketing function end-to-end: define strategy, generate enterprise pipeline, align with Sales, drive product positioning and launches, convert customer outcomes into advocacy, hire and develop the marketing team, and scale systems and processes to make marketing a primary growth engine.

Own and optimize paid search campaigns (Google Ads, Microsoft Ads) to drive renter acquisition. Identify keywords/audiences, run A/B tests, analyze performance, report insights, collaborate cross-functionally, and contribute to performance marketing strategy and playbook.

Own go-to-market for Coaching and Personnel product categories: gather market, customer, and competitive insights; define positioning and messaging; lead product launches and multi-channel campaigns; build enablement, playbooks, and training for Sales and CS; use Customer.io to drive adoption; define and track KPIs; create AI-driven workflows and partner with Product, Sales, Customer Success, and Executive leadership to grow adoption.

Lead marketing systems, processes and data to scale B2B demand generation. Own HubSpot architecture, campaign setup, lead scoring, AI-driven reporting, data hygiene, lead routing, and integrations. Partner with Demand Gen, Sales/BDR and RevOps to align measurement, attribution and automation while evaluating AI tools to accelerate insights and operations.

Volunteer Email Marketing Lead responsible for creating monthly newsletter content, segmenting and managing email lists, planning and executing campaigns for events and fundraising, analyzing performance metrics, running A/B tests, and optimizing messaging to engage young mothers and supporters.

Manage a portfolio of 10+ corporate and consumer websites, driving CMS improvements, content governance, UX/CRO/SEO optimization, analytics-driven enhancements, cross-functional project delivery, and day-to-day site operations to support B2B and B2C objectives.

Lead strategy, governance, and optimization of marketing workflows and Adobe Workfront. Manage a team of Workfront administrators, drive process standardization, automation, KPI tracking, and platform adoption. Deliver cross-functional process improvements, integrations, and change management to increase efficiency, scalability, and measurable business value while influencing senior stakeholders.

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead marketing analytics for patient acquisition, engagement, and retention. Build BI dashboards, run campaign and A/B test analysis, implement attribution and measurement frameworks, extract and transform data via SQL, and partner cross-functionally to drive data-informed marketing decisions.

Lead global go-to-market (GTM) planning and marketing operations: build frameworks, manage budgets and reporting, align cross-functional teams, support executive leadership, and operationalize campaign execution to drive brand, leads, and business impact.

Analyze social media performance and social listening for pharma and healthcare clients, build dashboards and reports, translate data into actionable recommendations, and partner with account, content, and strategy teams to guide compliant, data-driven campaigns.

Lead end-to-end lifecycle marketing strategy to drive acquisition, activation, retention, and expansion. Manage and coach a team of three, build scalable segmented and personalized programs using experimentation, partner with Ops, Product, Sales, and Data to ensure measurement and data integrity, and present performance and recommendations to leadership to drive measurable revenue impact.

Develop, code, test, and QA responsive email templates and push notifications using HTML, CSS, JavaScript, and platform-specific logic. Implement programs and mock API calls, collaborate with clients and internal teams, ensure compliance with best practices and CAN-SPAM, and use tools like Litmus and Email on Acid for testing.