Top Marketing Jobs in Santa Cruz, CA

The Head of Marketing will develop and execute marketing strategies, manage demand generation, oversee product marketing, and lead a marketing team to drive growth in a health data platform.

Lead B2B marketing initiatives at Sidecar Health, focusing on demand generation, paid media, content strategy, and team development to drive growth and revenue.

The Sr Manager, Marketing Operations will lead enhancements in marketing operations, drive process improvements, manage the team, and ensure efficient support across systems and teams.

Lead and scale the marketing organization to drive payer adoption, patient demand, and brand positioning. Own brand, product marketing, commercial enablement, analytics, and marketing operations. Translate clinical outcomes and value-based care data into compelling narratives for health plans, build measurement systems, and partner cross-functionally to accelerate enterprise growth.

Build and manage marketing operations including multi-touch attribution, HubSpot automation, integrations, pipeline and lead management, GA4 tracking, AI-powered reporting, dashboards, and cross-functional alignment to drive pipeline and revenue.

Lead go-to-market execution for product releases: coordinate launches, craft messaging and enablement, synthesize market and customer insights, support sales enablement, and partner with Product, Design, Research, Sales, and Marketing to deliver clear, audience-specific product narratives.

Plan, build, and execute end-to-end Marketo-driven marketing automation campaigns. Manage lead nurturing, scoring, data hygiene, compliance, and integrations with Salesforce and third-party tools. Analyze campaign performance, track lead attribution, run growth experiments, and deliver reports. Collaborate with product, field marketing, and sales operations to optimize pipeline and campaign efficiency.

Lead go-to-market strategy and positioning for a multi-channel marketing orchestration suite. Partner with product, sales, and client teams to drive adoption, create sales enablement, gather customer insights, measure product ROI, and use generative AI to scale enablement and assets.

Own and execute regional demand generation programs for State, Local & Education (SLED). Build account-based and field marketing campaigns, manage events and partner activations, align programs to sales pipeline, set and track metrics, manage budgets and timelines, and travel to events (~25%).

Create and deliver developer-focused technical content and workshops that teach CUDA and NVIDIA GPU technologies. Evaluate new CUDA features, produce tutorials and blog posts, capture developer feedback to inform product decisions, and collaborate across product, engineering, and marketing teams to drive developer adoption.

Manage and optimize the marketing tech stack (HubSpot, Salesforce, WordPress), execute end-to-end campaigns, maintain data hygiene and attribution, produce and manage video content for web and social, and deliver marketing analytics and reporting to support sales alignment and leadership decision-making.

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Lead go-to-market strategies to drive account expansion, cross-sell/upsell, and competitive displacement. Own TAM and segmentation analysis, develop positioning and sales enablement assets, synthesize market and competitor insights, track KPIs, and run enablement sessions to align Sales, Customer Success, Product, and Research for growth.

Monitor and analyze product and advertising KPIs, integrate data from multiple sources, build and optimize weekly/monthly marketing reports, run A/B test analyses, create campaign summary reports, and provide actionable recommendations to improve campaign performance.

Own marketing measurement, operations, and analytics: build and QA campaigns, set goals, measure performance and attribution, manage data infrastructure and segmentation, optimize lead scoring/routing, apply AI/ML for automation and predictive insights, and document scalable processes to drive demand generation and cross-team alignment.

The Senior Manager of Social Media and Content Marketing will develop content strategy, create content across channels, manage social media presence, optimize SEO efforts, and measure performance while collaborating with various teams to enhance brand visibility and engagement.

Own and govern the end-to-end marketing tech stack and campaign operations: roadmap, integrations, tracking, tag management, data flows, and reporting. Build AI-powered automations and operational tooling, ensure data hygiene, and support ABM and PLG initiatives through signal and workflow design.

Lead product marketing for enterprise SaaS: own positioning, launches, messaging, sales enablement, technical content, competitive intelligence, and roadmap feedback while establishing full-stack PMM practices.

The Marketing Account Coordinator manages client relationships, ensuring clear communication and fulfilling project requirements while meeting deadlines and maintaining quality control.

The Marketing & Executive Coordinator supports leadership by managing schedules, executing marketing tasks, and engaging with online communities. Responsibilities include social media content creation, CRM management, and tracking marketing performance metrics.

Lead market research, develop strategic multi-channel marketing plans, manage digital advertising budgets, analyze campaign performance, collaborate cross-functionally, oversee brand refreshes, and provide leadership to drive ROI and optimization.

Support social media and content marketing initiatives for a telehealth clinic focused on PCOS. Responsibilities include video editing, content creation, and campaign support.

As a Senior Growth Marketing Manager, you'll lead upper-funnel acquisition, develop media strategies, optimize campaigns, and influence brand engagement while measuring impact and efficiency across various platforms.

Lead Pindrop's Product Marketing function, manage a team, define go-to-market strategies, oversee analyst relations, and ensure effective communication across stakeholders.