Top Marketing Jobs in Santa Cruz, CA

Lead full-funnel growth strategy for eCommerce clients, own growth-only client relationships, translate performance data into insights and tests, coordinate Paid Media, Email/SMS, SEO and Creative teams, manage external consultants, ensure delivery quality, and present strategic updates to client stakeholders.

Manage marketing operations, processes, and data integrity to enable consistent execution across channels. Lead the website rebuild project, oversee tracking and lead attribution (GA4, UTM, HubSpot), maintain the marketing roadmap and Asana workflows, audit data/tracking, support budget operations, and build operational documentation and launch playbooks while liaising with Sales and technical teams for integrations.

The Manager of Lifecycle Marketing will develop and implement strategies to enhance provider engagement and retention at BetterHelp, collaborating with cross-functional teams and analyzing data to optimize communication and improve the provider experience.

Lead partner and affiliate marketing to grow SMB deposits and support SBA digital lending. Source, onboard, and manage B2B partnerships and affiliate agencies, optimize campaigns and landing pages, track KPIs (CPA, deposit volume, LTV), analyze performance, ensure regulatory-compliant messaging, and run outbound lead generation to convert high-intent borrowers.

Lead end-to-end lifecycle marketing across the homeowner journey: design journeys, segmentation, personalization, and testing; create email content and messaging frameworks; manage campaigns, KPIs, and experimentation; ensure compliance-minded personalization; partner cross-functionally; build and lead a lifecycle team within 6–12 months while executing hands-on initial programs.

Hands-on performance marketer owning paid acquisition across Meta, Google, and TikTok. Build and optimize full-funnel campaigns, creative testing, experimentation roadmaps, analytics and attribution, budget pacing, and cross-functional alignment to convert spend into qualified pipeline and revenue.

Lead a B2B division to retain and grow client portfolios, manage P&L, coach Account Directors, drive service expansion and new business, and implement AI and proprietary tools (Nova, Iris, Pulse, Power Circuit) to improve measurement, attribution, and client outcomes while representing the firm externally.

Own and execute outbound motion using Outreach.io: design sequences, messaging, targeting and cadence; drive sales adoption; manage Outreach tooling; align with sales and demand teams; track and iterate on performance; and create usable playbooks for pipeline generation.

Lead a centralized marketing production team to manage workflows, deliver co-branded/client assets, and ensure SLA compliance. Oversee major launches and cross-functional production roadmaps, perform hands-on asset production and QA, administer core MarTech (CRM, MAP, CMS) and data hygiene, build automations and DAM workflows, and manage vendors while communicating launch status across the company.

Remote freelance role translating and copy-editing English (en-US) into Hebrew (he-IL) for marketing, product, support, informational and light legal content. Ongoing project with ~500–1,000 words/week, using a client-specific CAT tool (training provided). Requires strong language skills, translation experience, attention to detail, and reliability to meet deadlines.

Produce and manage social, blog, and video content; design branded graphics and event materials; capture photography/video at events; support executive marketing, recruiting, and travel-based promotion efforts.

Lead product marketing strategy and go-to-market for enterprise and nonprofit products: craft positioning, drive launches and campaigns, create sales enablement and proof points, partner cross-functionally, and scale marketing execution using AI tools.

Owner of Marketo campaign builds, QA, and execution across demand, nurture, events, paid media, and lifecycle programs. Maintain data hygiene, segmentation, lead scoring, and Marketo-Salesforce sync. Support marketing systems administration, forms, event pages, and troubleshooting. Drive reporting, process improvements, automation, and documentation to scale marketing operations.

Enable ecommerce brands to adopt Moby by leading customer activation, translating goals into practical AI-driven workflows, coaching operators, building onboarding playbooks, and feeding product teams with customer feedback.

Lead US paid growth across Meta and Google: manage end-to-end campaign operations, budgeting, bidding, creative testing, landing page optimization, new channel tests, and weekly performance reporting using BigQuery and Amplitude. Drive tentpole campaigns and decision-making through high-velocity testing and data-informed analysis.

Develop and execute integrated digital marketing strategies across web, SEO/SEM, email, social, paid media, and personalization. Manage campaigns, analyze performance, optimize user journeys, partner with cross-functional teams, and oversee marketing technology and agency relationships to drive awareness, engagement, and revenue.

Lead revenue marketing and AI growth to drive measurable pipeline and commercial revenue. Design integrated demand generation and ABM programs, partner and channel marketing, AI enablement, marketing ops and analytics, attribution, and martech optimization. Align with Sales and RevOps, build a high-performing team, set KPIs and budgets, and deliver data-driven growth recommendations.

Lead strategy and hands-on execution of full-funnel, multi-channel B2B campaigns to drive pipeline and revenue. Build and launch campaigns in HubSpot, manage workflows, segmentation, and attribution, align with sales/RevOps (Salesforce), optimize performance via A/B testing and reporting, and ensure compliance with data regulations (CAN-SPAM, GDPR). Collaborate across product, content, design, and sales to convert and nurture manufacturing plant-floor and executive buyers.

Lead and own marketing strategy and execution for Dakota's go-to-market approach, managing positioning, brand growth, and lead generation.

Write clear, compelling B2B/SaaS marketing copy across website pages, email campaigns, blogs, ads, and sales collateral. Translate strategy into on-brand messaging for legal audiences (attorneys, court reporters, paralegals). Collaborate with the Senior Content Marketing Manager, manage deadlines in async remote environments, proofread and verify facts, and iterate on feedback to maintain a consistent, professional, and bold voice.

Manage and optimize the paid social media program, focusing on customer acquisition through platforms like Meta, TikTok, and Pinterest. Collaborate with teams for creative development and report on campaign performance.

Lead design, build, and operate email and SMS programs in Salesforce Marketing Cloud. Create multi-touch journeys, dynamic personalized content, SQL/AMPscript-driven data extensions, responsive HTML/CSS email templates, testing strategies, segmentation, tracking with UTMs, and cross-functional collaboration to optimize performance and reporting.

The Technical Product Marketing Manager will drive product marketing strategy, understand Socure's technology, craft technical narratives, and enhance internal and external communication through enablement materials.

Lead vertical marketing strategy for Fintech, focusing on positioning, solution packaging, and partner strategies to drive revenue and growth.

The Events Marketing Coordinator will manage event logistics and marketing, ensuring seamless execution of in-person and virtual events while coordinating with various teams.