Top Marketing Jobs in Santa Cruz, CA

Lead U.S. Public Sector marketing and shape global public sector strategy. Drive demand generation, ABM, field events, partner and executive programs, content, PR, and measurement to accelerate pipeline. Build and scale a global public sector marketing organization and report to VP of Global Growth and Experiential Marketing.

Lead marketing operations and analytics, owning MarTech stack, lead lifecycle, attribution, reporting, and forecasting. Build and manage a high-performing team, align with Revenue Ops/Sales/Finance, run experimentation, govern data/UTM/taxonomy, and translate analytics into executive insights to drive measurable revenue impact.

The Marketing Specialist will manage marketing communications, conduct market research, optimize programs, create content, track project efficiency, and coordinate marketing events. Experience in healthcare marketing and content design tools is required.

Lead and execute B2B marketing programs: manage content calendar, campaign launches, and HubSpot-driven demand generation. Ensure sales enablement collateral, multi-region brand consistency, and accurate marketing operations and reporting. Coordinate external partners, use AI tools to accelerate output, and track pipeline contributions from marketing.

Translate Megaport platform capabilities into deployable reference architectures and enablement materials. Create blueprints, diagrams, guides, and training for connectivity, compute, storage, Kubernetes, hybrid cloud, and AI workloads to support enterprise sales and product teams.

Lead customer expansion and cross-sell programs across Perforce's DevOps portfolio. Develop strategy, craft customer-facing content, run in-person and virtual events, scale advocacy and reference programs, enable sales with playbooks and collateral, use segmentation and analytics to target customers, and measure campaign impact to drive engagement, adoption, and pipeline.

The Head of Marketing Operations oversees the marketing tech stack, data governance, budgeting, and program management to ensure efficient marketing operations and pipeline generation.

Manage and execute B2B marketing campaigns focused on email, events, lead acquisition, and content. Write and update campaign and website copy, produce assets with design, run nurture programs, track and optimize performance, and collaborate with sales to drive lead engagement and revenue.

The Senior Marketing Specialist leads proposal development, coordinates large-scale pursuits, supports brand visibility efforts, and collaborates across teams to deliver impactful marketing strategies for consulting services.

The Senior Marketing Strategy & Operations Manager drives alignment among Marketing, Product, and Technology teams, ensuring strategic priorities translate into measurable outcomes while improving organizational effectiveness through data-driven insights.

The Senior Revenue Intelligence Operations Manager drives operational efficiency and analytics in marketing for Veeam, supporting revenue goals and managing cross-functional projects to enhance field marketing effectiveness.

Lead performance-driven client relationships in a marketing agency, connecting client goals to strategies, managing accounts closely, and guiding internal teams for measurable outcomes.

The Partner Marketing Manager will build and execute marketing programs and campaigns to drive growth through channel partners, collaborating with various teams to ensure alignment and optimize performance.

The Channel Marketing Manager will drive partner marketing programs to enhance growth, pipeline generation, and partner engagement for Sophos North America, focusing on high-priority partners and executing collaborative strategies with sales and marketing teams.

Plan and execute events, webinars, and speaking opportunities to generate qualified leads; build and manage strategic partner relationships and joint-marketing programs; collaborate with Sales, Product Marketing, and Content to align messaging, track ROI, and expand partner ecosystem in target markets (e-commerce, SaaS, multi-entity businesses).

Lead global customer marketing to drive advocacy, retention, and customer storytelling. Build executive advisory board, source and produce case studies/videos, manage advocacy/incentive programs and peer review platforms, and collaborate with lifecycle and customer-facing teams to scale onboarding, adoption, and feedback loops that inform messaging and GTM strategy.

Lead design, build, QA, and execution of multi-channel automated marketing journeys using enterprise platforms. Manage campaign deployment, testing, process optimization, stakeholder and vendor coordination, and analyze performance to improve targeting and automation at scale.

Owner of product marketing strategy and execution: customer and member segmentation, positioning, value propositions, GTM for new and existing products, competitive intelligence, and establishing scalable PMM processes grounded in research and analytics.

Lead and execute paid acquisition, attribution, SEO, and direct-response creative. Build AI-native systems and workflows that automate growth, ship high-velocity creative and landing pages, oversee channel mix and measurement across Google/Meta/Reddit/CTV, and own full-funnel outcomes and attribution.

Validate and shape a META Social Media Marketing certificate by reviewing job task analysis, advising skill prioritization, recommending portfolio projects, reviewing course content, and ensuring technical accuracy across Meta ad tools, measurement, AI workflows, and platform-specific content formats.

Lead market initiatives for Dead Tank Circuit Breaker and HYpact product lines: perform market research and competitive analysis, gather voice-of-customer and regional feedback, support portfolio and roadmap decisions, create commercial sales tools (value propositions, battle cards, presentations), and enable NPI commercialization by aligning product, sales, and marketing for go-to-market execution.

Manage multiple DTC client accounts to develop and execute lifecycle marketing strategies across email, SMS, loyalty, and subscription. Build content calendars, brief creative teams, run A/B tests and automations, monitor performance, report to clients, troubleshoot ESP issues, and collaborate with Paid Media and Creative teams using ClickUp.

Operate and administer HubSpot and HubSpot-Salesforce integrations; build campaign and event operations (forms, lists, routing); manage lead processing, data health, reporting, and attribution; integrate AI and automations to improve workflows; collaborate with marketing, sales, and revenue operations to standardize processes and ensure compliance.

Lead product marketing for a B2B SaaS GRC/security product: define positioning and messaging (especially for the agentic AI layer), run end-to-end product launches and GTM, build competitive intelligence and sales enablement, develop industry- and persona-specific messaging, create case studies and analyst/G2 presence, and establish the product marketing function.

Lead audience acquisition and engagement for flagship events (SIGNAL, World Tour, Exec Connect). Build integrated campaigns across channels, execute in Marketo, analyze performance in Salesforce/Tableau/Excel, optimize messaging and segmentation, localize global programs, enable sales activation, and create reusable event playbooks and reporting.