Top Marketing Jobs in Santa Cruz, CA

Leads product marketing for Optro’s GRC portfolio, including team management, market strategy, positioning, messaging, launches, sales enablement, campaigns, and cross-functional go-to-market planning. Defines the company’s narrative for agentic AI in audit, risk, and compliance, partners with product and sales leadership, and reports business insights to executives to accelerate growth.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.

Creates, edits, refreshes, and optimizes content across blogs, emails, presentations, and campaign assets. Conducts keyword research and SEO audits, manages CMS content, supports marketing campaigns, and measures performance using KPIs and analytics. Collaborates with Creative, Product Marketing, Brand, Customer Marketing, and other stakeholders to develop compelling, customer-focused stories and ensure content aligns with brand voice and business goals.

Hands-on marketing manager responsible for building and scaling marketing programs, driving enterprise pipeline, developing campaigns and content, managing events and partnerships, strengthening brand positioning, launching service offerings, and tracking performance. The role uses AI, automation, and emerging marketing technologies to improve research, personalization, content production, and campaign execution while managing budgets, vendors, and marketing partners.

Owns go-to-market strategy for BILL’s partner integrations, APIs, developer ecosystem, and embedded-finance offerings. Responsibilities include audience research, product positioning, competitive analysis, roadmap influence, launches, developer marketing, pricing and packaging input, sales enablement, win/loss analysis, and partner-channel collaboration. The role drives commercial outcomes across developer, technical buyer, finance buyer, and partner audiences.

Owns B2B client accounts while designing, building, deploying, and optimizing marketing automation campaigns. The role requires advanced Oracle Eloqua and HubSpot expertise, including nurture programs, workflows, segmentation, lead scoring, CRM synchronization, reporting, and email or landing-page development. The specialist manages client timelines, stakeholders, compliance reviews, deliverables, and performance recommendations while applying knowledge of ABM, RevOps, deliverability, privacy regulations, and relational data structures.

Leads global upstream marketing, portfolio strategy, product roadmaps, and new product development for a medical device platform. Identifies unmet clinical needs, conducts market and customer research, builds business cases, defines product requirements, and guides products through development and launch readiness. Partners with R&D, Clinical, Regulatory, Finance, Downstream Marketing, and Sales while managing global commercialization strategy, KOL relationships, and upstream marketing talent.

Own go-to-market and product marketing for GoDaddy’s financial services offerings, including capital, instant payouts, business banking, debit cards, and insurance. Develop positioning, pricing, packaging, lifecycle campaigns, audience segments, experiments, customer research, and launch strategies. Partner with product, sales, and partner teams to drive adoption, engagement, cross-sell opportunities, and revenue growth among small business customers.

Owns go-to-market marketing for the Application Security business across the Americas. Develops regional growth plans, manages pipeline performance, aligns sales and marketing, executes integrated demand-generation campaigns, activates sales, channel, and customers, and uses funnel data to guide investments and improve outcomes. The role requires B2B marketing experience in cybersecurity or another technically complex SaaS market and includes up to 25% domestic or international travel.

Develops technical marketing collateral, demos, labs, runbooks, certification materials, and competitive comparisons for cloud network security products. Partners with engineering, product management, sales enablement, training providers, cloud vendors, and customers to validate pre-release capabilities and prepare them for market launch. Provides technical expertise across cloud infrastructure, networking, zero trust, Kubernetes security, IDS/IPS, and automation while influencing product roadmaps through field feedback and evidence-based recommendations.

Coordinates marketing projects, calendars, assets, vendors, social media, content, customer events, and sales support. Responsibilities include scheduling and publishing social posts, drafting and proofreading short-form copy, maintaining marketing files and reports, coordinating conference logistics, and preparing event collateral. The role requires strong organization, communication, writing, proofreading, multitasking, and familiarity with HubSpot and social scheduling tools. Occasional event travel is required.

Leads Cadence’s unified marketing organization, building demand generation and ABM programs targeting health systems and enterprise healthcare buyers. Owns paid marketing, SEO/AEO, website optimization, lifecycle and customer expansion marketing, marketing technology, funnel attribution, and pipeline reporting. Partners across sales, revenue operations, product, data, communications, and brand to drive measurable revenue outcomes. Builds and mentors a distributed team, prioritizing demand generation talent and future product marketing capabilities.

Own go-to-market strategy for Flashpoint’s cyber threat intelligence offerings, including positioning, messaging, competitive differentiation, pricing, packaging, launches, sales enablement, and commercialization. Partner with Product, Sales, Customer Success, and Marketing to create buyer-focused content, drive pipeline and adoption, analyze market and customer insights, and support measurable growth. Represent Flashpoint through thought leadership, webinars, social content, and industry engagement.

Own performance marketing end to end across paid search and social channels, including campaign setup, landing pages, tracking, attribution, optimization, and reporting. Manage budgets against CAC, ROAS, and lead-conversion goals; test creative, keywords, bidding, and landing pages; collaborate with content partners; and present performance results to marketing and executive leadership.

Execute and optimize multichannel marketing campaigns across email, social media, and events. Build lifecycle and nurture campaigns, manage marketing automation in HubSpot, track performance, report results, maintain the marketing calendar, and coordinate campaign execution across teams. The role requires strong project management, written communication, independent ownership, and data-driven optimization in a remote B2B SaaS environment.

Owns marketing operations for lead and contact strategy, scoring, lifecycle management, campaign and event operations, CRM data flow, and pipeline reporting. Manages Salesforce-related requests, integrations, data quality, and process changes while partnering across Marketing, Sales, Business Transformation, and Operations. Develops SOPs, rollout communications, and field training to improve adoption of lead strategies, workflows, and marketing technology.

Own and scale Capitalize’s revenue marketing and demand generation function, with accountability for qualified pipeline and marketing-sourced revenue. Lead multi-channel programs across events, webinars, partnerships, outbound, and inbound; develop segmentation, nurture, attribution, reporting, and marketing plans; oversee digital performance, including SEO, SEM, and GEO; align marketing with sales and other teams; and grow the marketing organization.

Execute partner marketing campaigns, programs, webinars, digital initiatives, and industry events. Coordinate sponsorship fulfillment, partner communications, content, logistics, and cross-functional delivery. Manage campaign assets, reporting, and performance analysis while recommending improvements. Support email, landing page, social, public relations, and web content activities. The role requires strong project management, communication, marketing analytics, and familiarity with marketing technology, with limited travel and hybrid expectations for Chicago-based employees.

Own CertifyOS’s brand identity, content strategy, editorial calendar, owned media channels, events, employer brand, and corporate communications. Develop thought leadership, manage LinkedIn, newsletters, podcasts, and executive ghostwriting, while building scalable content operations and measuring channel performance. Partner cross-functionally to strengthen market positioning, support pipeline generation, attract talent, and establish CertifyOS as an industry authority.

Lead global product marketing for Striim's real-time data streaming, CDC, observability, and AI-agent platform. Define go-to-market strategy, positioning, launches, sales enablement, competitive analysis, and analyst/partner engagement to drive pipeline, adoption, ARR, and category leadership.

Manage growth marketing and lead-generation campaigns for property management software. Develop go-to-market strategies, email sequences, conversion-focused copy, industry content, website and social initiatives, and customer review programs. Monitor campaign performance, research competitors and customer needs, and collaborate with sales, SEO, social media, and design teams to improve messaging and revenue results.

Own product marketing for Atlas, an AI-native services offering, including positioning, messaging, category creation, buyer research, go-to-market strategy, pricing and packaging input, sales enablement, demand generation, and executive influence. Build the marketing playbook from zero, translate market insights into product direction, and develop AI-native workflows for the PMM team. The role requires exceptional writing, AI product fluency, ambiguity tolerance, and 0-to-1 launch experience.

Leads product marketing strategy for Gainsight’s Customer Success and Staircase products, including positioning, messaging, competitive strategy, packaging, and end-to-end go-to-market launches. Develops customer, market, and competitive insights; enables Sales and Success teams; supports executive narratives, analyst engagements, and external events. The role also advances AI-native marketing processes and collaborates cross-functionally with Product, Sales, Enablement, Design, Operations, and demand generation teams.

Own Feathery’s product positioning, messaging, go-to-market strategy, product launches, sales enablement, competitive intelligence, and customer research. Translate complex workflow automation capabilities into compelling narratives for enterprise buyers in insurance and wealth management. Collaborate with Product, Sales, Customer Success, and Leadership to develop marketing assets, inform roadmap priorities, strengthen differentiation, and accelerate adoption.