Regional Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in California, USA
Remote
86K-158K Annually
Senior level
Artificial Intelligence • Big Data • Information Technology • Security • Software
The Role
Owns go-to-market marketing for the Application Security business across the Americas. Develops regional growth plans, manages pipeline performance, aligns sales and marketing, executes integrated demand-generation campaigns, activates sales, channel, and customers, and uses funnel data to guide investments and improve outcomes. The role requires B2B marketing experience in cybersecurity or another technically complex SaaS market and includes up to 25% domestic or international travel.
Summary Generated by Built In
Location: California, United States of America

Thales people provide armed forces customers with operational advantage at every decisive moment throughout the mission. Defence and armed forces customers rely on us to deliver the full range of defence mission systems solutions at land, sea, and air. Our platforms extend across the battlespace including Above and Sonar, Electronic Combat, and Intelligence, Surveillance and Reconnaissance systems.

Regional Marketing Manager – Remote California
This is for a Remote or hybrid role in California or Texas or in US.
Position Summary

The Senior Go-to-Market Marketing Manager, Application Security - Americas is the marketing owner for the Application Security business across North America and Latin America. This person translates global portfolio strategy into a focused Americas growth plan, aligns cross-functional teams around shared priorities, and leads the regional marketing motions required to create, progress, and convert pipeline.

Key Areas of Responsibility 

• GTM Strategic Planning and Execution

• Pipeline Planning and performance management

• Integrated demand creation and local activation

• Sales and Marketing alignment 

• Sales, Channel and Customer activation 

Basic Qualifications
 

• Bachelor’s or equivalent practical experience 

• 5+ years of progressive B2B marketing experience spanning go-to-market, product marketing, regional or field marketing, demand generation or equivalent discipline

• Demonstrated experience in cybersecurity, application security, cloud security or another technically complex B2B SaaS market. 

• Proven ownership of a multi-quarter GTM plan tied to measurable pipeline, revenue, adoption or expansion outcomes. 

• Experience leading cross functional teams across sales, marketing and channel

• Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays and opportunity acceleration motions.

• Ability to interpret pipeline and funnel data, establish meaningful KPIs, diagnose pipeline gaps and make investments and program decisions based on evidence. 

Preferred Qualifications
 

• Executive communication, facilitation, stakeholder management and influence skills in a global matrix organization.

• Experience with Salesforce, marketing automation, intent and engagement platforms

• Bi-lingual English and Spanish 

Physical Demands

Typical office environment 

Special Position Requirements
Schedule: Core Business Hours Monday-Friday, etc.
Travel: Domestic or International travel up to 25% travel

Why Join Us?

Say HI and learn more about working at Thales click here. 

#LI-Remote

#LI-WM1

This position will require successfully completing a post-offer background check. Qualified candidates with criminal history will be considered and are not automatically disqualified, consistent with applicable federal law, state law (the California Fair Chance Act), and local ordinances (San Francisco Fair Chance Ordinance, City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, and Los Angeles County’s Fair Chance Ordinance for Employers).

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. Thales is an Equal Opportunity Employer, including disability/veterans.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at [email protected].


The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between


Total Target Cash (TTC) 85,830.00 - 157,500.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.


(For Internal candidate, if you need more information, please raise HR request through MyThales)


Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program

Skills Required

  • Bachelor's degree or equivalent practical experience
  • 5+ years of progressive B2B marketing experience in go-to-market, product marketing, regional marketing, field marketing, demand generation, or an equivalent discipline
  • Experience in cybersecurity, application security, cloud security, or another technically complex B2B SaaS market
  • Experience owning a multi-quarter go-to-market plan tied to measurable pipeline, revenue, adoption, or expansion outcomes
  • Experience leading cross-functional teams across sales, marketing, and channel functions
  • Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays, and opportunity acceleration motions
  • Ability to interpret pipeline and funnel data, establish KPIs, diagnose pipeline gaps, and make evidence-based program decisions
  • Executive communication, facilitation, stakeholder management, and influence skills in a global matrix organization
  • Experience with Salesforce, marketing automation, intent, and engagement platforms
  • Bilingual English and Spanish language skills

Thales Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thales and has not been reviewed or approved by Thales.

  • Retirement Support Retirement plans with employer contributions and matches, profit sharing, and share purchase opportunities are emphasized across multiple regions. These elements are positioned as competitive components of total rewards.
  • Leave & Time Off Breadth Generous PTO that increases with tenure, paid holidays, and paid military, maternity, and paternity leave are described. This breadth supports work–life balance across locations.
  • Flexible Benefits Hybrid work options, flexible schedules, and parental supports such as childcare benefits and leave for sick children are available in several markets. Flexibility is presented as a core part of the employee experience.

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The Company
HQ: Paris
63,258 Employees

What We Do

Thales is a global high technology leader investing in digital and “deep tech” innovations – connectivity, big data, artificial intelligence, cybersecurity and quantum technology – to build a future we can all trust, which is vital to the development of our societies. The company provides solutions, services and products that help its customers – businesses, organisations and states – in the defence, aeronautics, space, transportation and digital identity and security markets to fulfil their critical missions, by placing humans at the heart of the decision-making process.

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