Cadence is the clinical AI company automating the treatment of chronic disease. Its Clinical Intelligence takes on the routine, high-volume work of chronic care – monitoring patients, surfacing risks, and coordinating action – so clinicians can focus on the decisions that require them. Grounded in partnerships with more than 20 leading health systems, deep EMR integrations, dedicated medical group, and experience serving a population of more than 100,000 patients, the system learns from real-world care delivery, improving as it scales. Cadence has been recognized by TIME as one of the Top 100 HealthTech Companies and by LinkedIn as a Top Startup (#4, 2025).
We're hiring a Vice President, Marketing to own Cadence's demand generation engine and unify marketing behind a single pipeline and revenue plan. This is the first unified marketing leader in the company's history, connecting Communications and Brand with Customer Marketing and a demand generation function you will build from the ground up. You will work across Growth, Revenue Operations, Product, and Data to convert Cadence's credibility with health systems, clinicians, and the 2,300 primary care providers and cardiologists using Cadence nationwide into a measurable pipeline.
What You'll Do- Build and run the demand generation function, Cadence's most critical near-term pipeline gap, and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks.
- Oversee all paid marketing activities, including SEO/AEO oversight and website optimization, paid conference participation, and sponsorships that build Cadence's presence among health system buyers.
- Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that move priority accounts from awareness to evaluation, and own the handoff from marketing-qualified leads to AEs with clean routing and closed-loop reporting.
- Partner with Communications and Brand to align all three marketing functions behind shared pipeline and revenue goals, acting as the single accountable owner for marketing outcomes in a refreshed board plan.
- Own lifecycle and expansion marketing, refining provider and patient journeys with Cadence for stronger engagement, retention, and clinical outcomes.
- Partner with Product, Data, and Revenue Operations to define and own the marketing tech stack, funnel instrumentation, and CRM attribution model, and report on pipeline sourced, pipeline influenced, MQL-to-SQL conversion, and CAC.
- Lead, mentor, and grow a distributed marketing team across demand gen and customer marketing, hiring demand gen talent as the immediate organizational priority and determining the right time to formalize product marketing as a distinct function.
- 8-12+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role.
- Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company, personally built and run rather than only overseen.
- Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred.
- Demonstrated command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion, including measurement frameworks that track pipeline sourced, MQL-to-SQL rates, and CAC.
- Track record managing marketing in a resource-constrained environment, prioritizing ruthlessly and delivering outsized impact with lean budgets.
- Experience partnering closely with a sales organization, reporting into a revenue-focused executive, and leading cross-functionally without direct authority.
- Fluency with AI research and productivity tools and the ability to evaluate AI-driven insights critically, distinguishing signal from noise in a fast-moving information environment.
Expected on-target earnings (OTE) for this role range between $380,000 - $425,000, depending on experience, skills, seniority, and business needs. Total compensation includes base salary, variable incentive compensation, and equity as part of the overall package.
Benefits & Perks
- Competitive pay & equity*
- Fully remote
- Comprehensive health coverage: Medical, dental & vision
- Paid time off
- 401k plan + matching
- Paid parental leave
- Home office stipend
*benefit offerings may vary depending on job profile, job level and worker type
Cadence is committed to equal opportunity and fairness regardless of race, color, religion, sex, gender identity, sexual orientation, nation of origin, ancestry, age, physical or mental disability, country of citizenship, medical condition, marital or domestic partner status, family status, family care status, military or veteran status or any other basis protected by local, state or federal laws.
A notice to Cadence applicants: Our Talent team only directs candidates to apply through our official careers page at https://www.cadence.care/our-team. Cadence will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. We receive all applications through our website and anyone suggesting otherwise is not with Cadence.
If you require a reasonable accommodation during the interview or hiring process, please notify your recruiter.
Skills Required
- 8-12+ years of progressive B2B marketing experience
- At least 3 years in a senior leadership role
- Experience building and running demand generation and ABM programs from the ground up
- Experience marketing to health systems, hospital networks, or enterprise healthcare buyers
- Experience marketing to patients and providers
- Command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion
- Experience with measurement frameworks tracking pipeline sourced, MQL-to-SQL rates, and CAC
- Experience managing marketing in a resource-constrained environment with lean budgets
- Experience partnering closely with a sales organization
- Experience reporting into a revenue-focused executive
- Experience leading cross-functionally without direct authority
- Fluency with AI research and productivity tools
- Ability to critically evaluate AI-driven insights and distinguish signal from noise
Cadence (cadence.care) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cadence (cadence.care) and has not been reviewed or approved by Cadence (cadence.care).
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Healthcare Strength — Health, dental, and vision coverage are complemented by mental health support and wellness programs. Offerings such as One Medical access, TalkSpace, and a 24/7 employee assistance program reinforce comprehensive care.
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Leave & Time Off Breadth — Time off includes unlimited vacation, paid holidays, and paid sick days. Parental leave is described as generous.
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Retirement Support — A 401(k) plan with company matching supports long-term savings. Additional tools like HSAs and FSAs bolster overall financial security.
Cadence (cadence.care) Insights
What We Do
Cadence is future-proofing primary care for an aging population. We’re building the first AI-native chronic disease platform – extending the doctor’s office beyond the visit and enabling health systems to deliver proactive care at home. Powered by our care intelligence and multidisciplinary clinical team, we monitor every patient, identify risks early, and act before problems escalate. Today, more than 90,000 seniors across 20 health systems rely on Cadence to stay healthier at home. Every day, more than 7,000 Americans age into Medicare, most with complex, ongoing health needs. Traditional healthcare was built for episodic visits, not for the continuous support that chronic care requires. The result? Overwhelmed health systems, rising costs, and patients who fall through the cracks. Cadence solves this problem. Our platform seamlessly integrates with a health system’s existing clinical workflow, using AI and machine learning to continuously monitor patient data, detect trends, and trigger timely interventions. We pair this technology with a nationally licensed clinical team that collaborates directly with each patient’s physician ensuring that every alert turns into meaningful, compassionate action. This hybrid model of technology + clinical care is what sets Cadence apart. We don’t just collect data; we turn insights into outcomes. Behind our platform is a world-class team of engineers, clinicians, and operators, all united by a shared mission — to make compassionate, continuous care accessible at scale. We tackle big, complex challenges with cutting-edge technology and deep empathy, knowing that every improvement we make has a direct impact on real people’s lives. Together, we’re building a system where technology amplifies humanity — and every patient gets the care they deserve, every day.
Why Work With Us
We’re a collaborative, learning-driven engineering culture tackling one of the toughest problems in tech - healthcare at scale. At Cadence, you’ll ship real-world systems that impact thousands of patients, gain exposure to cutting-edge AI and data science, and grow alongside teammates who value curiosity, humility, and excellence.
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