Top Marketing Jobs in Santa Cruz, CA

Own and scale Hatch's partner program end-to-end: launch integrations, run co-marketing/co-sell campaigns, enable partners with collateral, coordinate partner events, create repeatable playbooks, maintain partner relationships, and track/optimize partner-driven pipeline and referral ROI.

Own and execute demand strategy for a program area: build integrated multi-channel programs, run experiments, optimize campaigns, manage budgets and vendors, align cross-functional teams, and report on pipeline and revenue impact.

Execute and optimize paid digital campaigns across LinkedIn, Google, Demandbase, CTV, and review platforms. Manage ad builds, budgets, A/B tests, ABM targeting, reporting, attribution, and stakeholder communications to drive pipeline efficiency.

Lead creative strategy across multiple high-volume performance marketing accounts, translate ad and campaign metrics into insight-driven briefs, build and run testing frameworks, apply channel-specific tactics (paid social, OOH/DOOH, programmatic), present recommendations to clients, partner with creative teams, and champion AI workflows to iterate creative performance.

Manage paid acquisition for clients including paid search and social strategy, campaign execution, testing, optimization, reporting, and client relationship management. Use platform integrations (AppsFlyer), run app campaigns, manage budgets, and develop creative and data-driven advertising strategies.

The Events Marketing Manager will design and execute bespoke events strategy to enhance brand awareness and partnerships in New Verticals, managing all aspects of the event lifecycle and budget, while analyzing effectiveness and ensuring alignment with revenue goals.

Lead go-to-market strategy, positioning, messaging, and launches for Ag Hub products. Develop tailored value propositions, enable sales and success teams, create launch and sales enablement materials, monitor market and competitive feedback, and partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and measure post-launch performance.

Lead product marketing and provider brand strategy for a virtual eating-disorder treatment program. Craft messaging, personas, and customer journeys; execute go-to-market plans for new services; build provider engagement and loyalty through advisory boards, content, and channel enablement; partner with executives and cross-functional teams to drive positioning, retention, and clinical authority.

Lead operational strategy for partner marketing programs, building scalable processes, AI-driven automation, and reporting to drive partner-sourced revenue. Manage MDF/payment workflows, budget operations, partner data models, dashboards, and cross-functional execution with Marketing, IT, Finance, Legal, and leadership.

Lead regional marketing for the Americas, developing integrated campaigns, content, events, partner programs, and demand generation to support complex technical sales cycles. Manage a small regional team, work cross-functionally with sales and product, execute digital and field marketing, and measure campaign performance to drive pipeline and brand awareness.

Lead full-funnel, omnichannel growth campaigns to improve conversion, accelerate sales velocity, and increase platform adoption. Own HubSpot execution, email nurtures, lifecycle automations, testing, performance reporting, and cross-functional alignment with sales, RevOps, and product marketing.

The Local Marketing Manager serves as a strategic advisor to franchisees, focusing on marketing performance, campaign management, and client engagement to drive local business success.

Lead and scale demand generation for a B2B SaaS platform: own paid media, lifecycle and digital campaigns, manage a ~$1.5M media budget, implement experimentation and AI-driven workflows, align marketing with sales, and improve reporting, attribution, and pipeline performance.

Lead partner co-marketing strategy and execution for strategic alliances. Build joint go-to-market plans, activate co-branded campaigns, track partner-sourced pipeline and metrics, develop partner marketing playbooks and assets, and collaborate cross-functionally with BD, Brand, Field Marketing, Product, and Sales to drive partner-influenced revenue and program growth.

Create clear technical narratives and content (solution briefs, whitepapers, blogs, presentations) that explain multi-platform solutions across cloud, AI, and cybersecurity. Own partner solution stories, align messaging across product, alliances, and field teams, enable sales and partners, support events and briefings, and translate architecture-level concepts into business value for technical and executive audiences.

Lead global performance marketing strategy and execution across paid channels, own media budgets and pipeline contribution, build and develop a global team, optimize measurement and attribution, run experimentation frameworks, and align paid programs to ARR, CAC, and revenue goals.

Lead strategy and execution for paid search, social, display, and programmatic campaigns. Use AI, automation, and predictive analytics to optimize PPC and ABM programs, manage budgets and agencies, build prompt libraries and workflows, mentor team members, and ensure measurement, attribution, and compliance.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Freelance strategist advising brands on paid social creative: channel strategy, adapting brand campaigns for feed/story/native, improving briefs, structuring large-scale creative testing and automation, and translating between CMOs and creative teams to boost performance at scale.

Lead and execute end-to-end growth marketing: design multi-channel acquisition campaigns, own funnel KPIs, collaborate with Product/Engineering/Sales, develop brand and positioning, analyze metrics, and run experiments to scale user acquisition, engagement, and retention.

Lead marketing measurement and data strategy for a two-sided B2B marketplace. Build a comprehensive measurement framework, own full lifecycle data, create executive dashboards, manage data tools (Segment, Snowflake, Domo), optimize acquisition/activation/retention across channels, implement web tracking and privacy-compliant tagging, and partner with Sales Analytics to align marketing with field acquisition.

Write and edit B2B marketing content across channels (web, email, ads, social, print), produce SEO-friendly and conversion-focused copy, develop thought leadership and case studies, review technical contributions, collaborate with designers and analysts, and manage multiple projects to maintain consistent brand voice.

Design, build, and own an AI-native outbound revenue engine using Clay and other outbound tools. Build agentic workflows, multi-source enrichment, signal-based triggers, and personalized outreach across email and LinkedIn. Define and optimize ICPs, align GTM with the CBO, and own pipeline metrics from outreach to revenue.

Senior operator to lead operations and marketing for a growing financial media ecosystem. Responsible for strategy, user acquisition (SEO, content, social, email, performance), platform growth, monetization (affiliate, ads, sponsored content), partnerships, product/UX improvements, KPI reporting, and building/managing cross-functional teams to scale revenue and audience.

The Head of Revenue Marketing is responsible for driving demand generation and transforming go-to-market strategies into scalable pipeline engines, leveraging AI and automation while ensuring accountability and revenue outcomes through cross-functional collaboration.