Top Marketing Jobs in Santa Cruz, CA

Lead global paid performance channels (search, social, mobile UA) to drive new user acquisition and ROI. Own strategy, testing, measurement, platform partnerships, and performance reporting; partner with Data Science and cross-functional teams to design experiments, scale playbooks, and surface insights to leadership.

Leads Wayvia’s marketing function, including demand generation, market positioning, product marketing, brand communications, agency partnerships, budget management, and customer community development. Owns marketing-sourced pipeline and strategy, partners with Sales and Product, leads a multifunctional team, and builds AI-enabled marketing operations.

Own a portfolio of client accounts and manage Meta lead-generation campaigns from strategy through execution. Lead client calls, prepare performance reports, optimize budgets and targeting, test creative and messaging, troubleshoot tracking and conversion events, configure Calendly and Zapier workflows, and improve appointment-generation performance, retention, and account growth.

Own multiple client accounts from strategy through execution. Manage and optimize Meta lead-generation campaigns, budgets, targeting, bidding, creative testing, tracking, pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows. Lead bi-weekly client calls, prepare performance reports, translate campaign data into recommendations, troubleshoot technical issues, and support client retention and growth.

Own client accounts and relationships while developing, launching, and optimizing Meta lead-generation campaigns. Manage budgets, targeting, bidding, creative testing, tracking, pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows. Lead bi-weekly client calls, provide performance reports and recommendations, troubleshoot campaign and technical issues, and drive client retention through accountable performance management.

Own client accounts from strategy through execution, managing Meta lead-generation campaigns, budgets, targeting, creative testing, tracking, and optimization. Lead bi-weekly client calls, deliver performance reports, translate campaign data into recommendations, troubleshoot pixels and integrations, and support client retention through proactive account management and performance improvement.

Execute and optimize B2B digital marketing, ABM, demand generation, nurture, paid media, email, webinar, and inbound campaigns. Manage targeting, segmentation, lead scoring, campaign assets, outbound sequences, and performance analysis across multiple channels. Collaborate with demand generation, product marketing, sales, and partners to generate pipeline, improve conversions, and align campaigns with product messaging. Requires hands-on marketing automation, CRM, analytics, and campaign execution experience.

Develop and execute marketing strategy for RapidFort’s U.S. public-sector business. Build campaigns, messaging, content, account-based marketing programs, events, partner initiatives, and thought-leadership opportunities targeting federal agencies and government ecosystems. Collaborate with sales, partnerships, and public-sector leadership to communicate cybersecurity, DevSecOps, software supply chain, and cloud-native capabilities. Track campaign performance, pipeline contribution, engagement, and ROI while aligning programs with government buying cycles and sales priorities.

Leads RapidFort’s global product marketing strategy, including positioning, messaging, competitive differentiation, launches, campaigns, sales enablement, partner growth, analyst and media relations, and technical content development. The role translates cloud-native security concepts into business value for technical buyers, collaborates cross-functionally with Product, Engineering, Sales, and partners, represents the company at events, and manages marketing budgets and initiatives.

Own RapidFort’s channel and partner marketing strategy, developing joint go-to-market campaigns with VARs, resellers, distributors, systems integrators, cloud partners, and technology alliances. Generate partner-sourced and partner-influenced pipeline through ABM, events, content, webinars, and enablement. Manage MDF investments, measure campaign and event ROI, create repeatable partner playbooks, and collaborate with Sales, Partnerships, Product, Engineering, and Public Sector teams on cybersecurity and federal-market programs.

Leads Arctic Wolf’s global marketing technology ecosystem and campaign operations engine. Oversees Marketo, Salesforce integrations, data governance, AI adoption, vendor management, campaign execution, attribution, budgeting, MDF administration, and operational standards across email, webinars, direct mail, and content syndication. Manages a distributed global team and partners with marketing, sales operations, revenue operations, finance, IT, and business applications to deliver scalable, compliant, high-quality campaigns aligned with growth and pipeline objectives.

Leads financial services product marketing for banking and insurance solutions. Develops Azure go-to-market strategy, positioning, messaging, solution launches, marketplace listings, sales enablement, demand campaigns, thought leadership, and client success stories. Partners with delivery, alliances, sales, engineering, analytics, design, and marketing teams to identify market opportunities, accelerate sales, improve win rates, and strengthen 3Cloud’s Microsoft Azure positioning.

Leads Hello Heart’s enterprise marketing strategy and team, driving B2B demand generation, qualified pipeline, positioning, messaging, sales enablement, partner marketing, events, and product launches. Partners with Sales, Customer Success, Partnerships, Product, and BDRs to support commercial growth across employers, consultants, health plans, and strategic partners. Owns campaign performance measurement, KPIs, experimentation, and optimization while embedding AI into marketing strategy and operations.

Leads Solink’s product and customer marketing functions, owning positioning, category strategy, product launches, competitive intelligence, sales enablement, analyst relations, customer advocacy, references, and expansion programs. Builds scalable marketing processes and teams, partners with Product, Sales, Demand Generation, Customer Success, and RevOps, and communicates strategy to executive and board-level audiences. Success includes stronger differentiation, launch adoption, competitive win rates, analyst credibility, customer advocacy, retention, and expansion revenue.

Develop technical enablement content, product demonstrations, solution guides, workshops, and training for HPE Apstra data center networking. Support sales, systems engineering, partners, and customers through presentations, technical expertise, and field enablement. Collaborate with engineering, product management, marketing, and regional teams on launches and positioning. Translate complex networking, automation, AI, and cloud infrastructure concepts into compelling technical narratives and customer value.

Supports the CIH Marketing team with trade show and event coordination, retailer and distributor marketing requests, newsletters, marketing asset inventories, expense tracking, and project planning. The intern gathers information, coordinates stakeholders, manages deadlines, and helps execute trade marketing initiatives remotely, with potential travel to Ripon, Wisconsin.

The Senior ABX Manager will design and execute account-based marketing programs for strategic accounts, collaborating with sales to drive engagement and revenue.

Lead strategy, planning, and execution for Connected TV, audio, OOH, and direct mail/gifting. Build programmatic audio and CTV programs, manage media/vendor relationships, design incrementality tests and measurement frameworks, partner with Creative and Analytics to align channels with pipeline goals, and scale offline, upper-funnel programs within an ABM and performance-marketing context.

Leads product marketing for Optro’s GRC portfolio, including team management, market strategy, positioning, messaging, launches, sales enablement, campaigns, and cross-functional go-to-market planning. Defines the company’s narrative for agentic AI in audit, risk, and compliance, partners with product and sales leadership, and reports business insights to executives to accelerate growth.

Lead Amazon performance marketing strategy and execution, manage Sponsored Ads and DSP, collaborate with agencies and cross-functional teams, optimize campaigns and budgets, analyze performance with AMC/analytics, and measure commercial impact to drive ROAS and customer acquisition.

Supports broad-reach paid media and integrated marketing campaigns across television, streaming video and audio, radio, and podcasts. Responsibilities include analyzing channel performance, recommending optimizations, monitoring digital marketing results, managing budgets and pacing, handling invoicing, building tracking assets, supporting campaign planning and launches, conducting competitive analysis, and presenting performance insights. The role collaborates with internal teams and external agency partners.

Creates, edits, refreshes, and optimizes content across blogs, emails, presentations, and campaign assets. Conducts keyword research and SEO audits, manages CMS content, supports marketing campaigns, and measures performance using KPIs and analytics. Collaborates with Creative, Product Marketing, Brand, Customer Marketing, and other stakeholders to develop compelling, customer-focused stories and ensure content aligns with brand voice and business goals.

Hands-on marketing manager responsible for building and scaling marketing programs, driving enterprise pipeline, developing campaigns and content, managing events and partnerships, strengthening brand positioning, launching service offerings, and tracking performance. The role uses AI, automation, and emerging marketing technologies to improve research, personalization, content production, and campaign execution while managing budgets, vendors, and marketing partners.

Owns go-to-market strategy for BILL’s partner integrations, APIs, developer ecosystem, and embedded-finance offerings. Responsibilities include audience research, product positioning, competitive analysis, roadmap influence, launches, developer marketing, pricing and packaging input, sales enablement, win/loss analysis, and partner-channel collaboration. The role drives commercial outcomes across developer, technical buyer, finance buyer, and partner audiences.

Owns B2B client accounts while designing, building, deploying, and optimizing marketing automation campaigns. The role requires advanced Oracle Eloqua and HubSpot expertise, including nurture programs, workflows, segmentation, lead scoring, CRM synchronization, reporting, and email or landing-page development. The specialist manages client timelines, stakeholders, compliance reviews, deliverables, and performance recommendations while applying knowledge of ABM, RevOps, deliverability, privacy regulations, and relational data structures.