Top Marketing Jobs in Richmond, VA

Own growth marketing for a direct-to-consumer health insurance business across paid search, paid social, SEO, affiliate, referral, email, and emerging channels. Manage acquisition budgets, agency performance, attribution, conversion tracking, partner relationships, testing, and reporting tied to enrollments, CAC, ROAS, contribution margin, and lifetime value. Collaborate with Finance, Analytics, Engineering, Product, Operations, Lifecycle Marketing, and Content to scale profitable acquisition.

Manage and optimize client outbound campaigns, source and verify lead data, execute onboarding-driven strategies, run internal outbound for growth, and maintain email deliverability and domain health using outreach automation tools.

Develop positioning and messaging for the Zoom AI Productivity Suite, translating product capabilities into user-focused value. Create and publish demos, tutorials, social content, emails, and web copy end to end. Build a content and distribution engine across major social platforms, use AI tools for content production, engage third-party communities, measure growth and adoption, and collaborate with product and marketing teams.

Owns Payscale’s website growth across SEO, AI search visibility, CRO, analytics, and conversion optimization. Responsibilities include technical SEO, keyword strategy, AEO, landing-page performance analysis, A/B and multivariate testing, Webflow implementation, GA4 and GTM reporting, dashboard development, funnel analysis, and AI-assisted insights. Partners with Demand Generation, Content, Product Marketing, and Marketing Operations to improve traffic, engagement, and pipeline conversion.

Lead product marketing and competitive intelligence for Cyera’s AI Trust platform and security portfolios. Own platform positioning, product narratives, launches, integrated campaigns, field and partner enablement, analyst relations, pricing and packaging collaboration, and market intelligence. Partner with Product, Sales, and GTM leadership on revenue outcomes while leading, coaching, and scaling the product marketing team.

Leads product marketing strategy for AI-driven hardware and software solutions. Owns corporate narrative, positioning, pricing and packaging, competitive intelligence, sales enablement, and market insights. Partners closely with Product, Marketing, and Sales while managing and mentoring two product marketers. Requires executive-level storytelling, technical curiosity, analytical skills, and experience building marketing functions in complex B2B environments.

Own and scale product marketing, content, and sales enablement end-to-end: GTM messaging, launches, sales materials, competitive differentiation, and measurement to drive pipeline, deal acceleration, and win rates. Manage multiple senior initiatives, align cross-functional stakeholders, and use AI to scale output and optimize results.

Supports DIRECTV for Business marketing initiatives through copywriting, campaign execution, market segmentation, KPI analysis, competitive research, website experience recommendations, and collaboration with creative and cross-functional teams. The intern may focus on business marketing or user experience and design while helping improve brand consistency, campaign effectiveness, qualified leads, and customer activations.

The Vice President of Marketing will reposition Mirantis as a full-stack AI infrastructure company, owning brand narrative, analyst and media presence, enterprise and neocloud marketing motions, ecosystem partnerships, and measurable demand generation. The role requires reshaping the existing team, building credibility with infrastructure and AI audiences, partnering with Sales, Product, BD, NVIDIA, and neoclouds, and demonstrating market impact through launches, awareness, pipeline, and strategic relationships.

Lead strategy and execution for Headway’s provider community and content programs. Define member journeys, manage channels and events, build an ambassador program, capture provider stories, and measure engagement to drive business outcomes and provider advocacy.

Lead US product marketing for Solventum's healthcare payment, population health, and quality methodologies. Create strategy, messaging, commercialization plans, and core content; run market and competitive research; support new product introductions, events, webinars, and go-to-market activities; collaborate with sales and business unit stakeholders to drive adoption and financial objectives.

Own and execute field marketing and events (conferences, roadshows, partner activations) to drive pipeline. Plan multi-city roadshows, manage vendors, budgets, logistics, and onsite execution. Partner with Sales, Product Marketing, and Growth to drive meeting generation, track ROI, and optimize event performance while supporting broader demand generation.

Leads Infoblox’s U.S. Public Sector marketing strategy across Federal and SLED markets. Owns integrated demand-generation programs, campaigns, events, partner initiatives, budgets, and performance reporting to drive pipeline, revenue, and deal acceleration. Partners with sales, product, channel, legal, security, and operations teams while using marketing automation, analytics, and AI-assisted tools to personalize engagement and optimize ROI.

Senior marketing technology leader who architects multi-platform MarTech solutions (Adobe and non-Adobe), advises clients, leads presales and delivery, and drives data-driven orchestration, lifecycle marketing, and governance across B2B and B2C programs.

Lead North American marketing strategy and commercialization for next-generation refrigerants in the food retail and commercial refrigeration market. Responsibilities include market segmentation, value proposition development, NPI launch coordination, OEM and industry partnership development, customer and competitive analysis, business model support, technical messaging, and cross-functional collaboration. The role requires 25–40% travel and engagement with customers, industry experts, and partners.

Lead product marketing strategy for Omada Health’s cardiometabolic portfolio, including diabetes, hypertension, weight management, cholesterol, and GLP-1 programs. Own positioning, competitive differentiation, packaging, pricing, go-to-market planning, product launches, sales enablement, and marketing content. Partner with product, clinical, commercial, and thought leadership teams while leading, mentoring, and developing a team of 2–3 product marketers.

Execute growth marketing initiatives across landing pages, A/B tests, workplace messaging, email campaigns, digital and physical marketing assets, and targeted worker and workplace campaigns. Monitor performance, iterate based on results, and support ad hoc marketing projects. The role requires strong storytelling, audience understanding, visual judgment, rapid learning, and effective use of AI tools.

Execute B2B demand-generation campaigns: build and optimize paid search and paid social, create LinkedIn audiences, perform keyword research, report pipeline metrics, prepare QBR decks, and collaborate on quarterly client plans.

Leads LillyDirect’s forward-looking Consumer and HCP marketing strategy, growth investments, content briefing, innovation pipeline, competitive intelligence, and partnership alignment. Sets goals, KPIs, budgets, and testing strategies; advises senior leadership on investment priorities and scales successful marketing initiatives. Manages and develops marketing talent while fostering an inclusive, high-performing culture.

Develop and lead data-driven growth marketing strategies across paid, organic, lifecycle, referral, conference, and partnership channels. Own acquisition, brand awareness, campaign optimization, funnel analytics, experimentation, marketing automation, and KPI reporting. Collaborate with sales, customer success, product, creative, and content teams to improve conversion and revenue. Establish growth processes and standards while mentoring team members and fostering experimentation.

Develop and execute social media strategies for multiple client accounts across industries. Responsibilities include defining brand voice, managing influencer programs, creating content calendars and campaign briefs, writing social copy, monitoring trends, communicating with clients, analyzing performance, and optimizing strategies. The role requires autonomous workload and account management, cross-functional collaboration, AI-enabled process improvement, and consistent delivery of high-quality, on-time work.

Build and manage emails and newsletters in Salesforce Marketing Cloud for the Digital and Social Media department. Support team operations and enablement, assist with ad hoc project management initiatives, and collaborate within a large corporate environment. The role requires Salesforce Marketing Cloud experience and at least five years of corporate experience.

Lead and scale marketing operations across two brands: manage martech stack, lead lifecycle, automation, reporting, and cross-functional projects. Build scalable systems, improve lead routing and attribution, drive operational excellence, and deliver analytics to inform executive decision-making.

Lead RFP and proposal development, manage day-to-day account and strategy workflows for 1–5 brands, support client onboarding and program delivery, partner with Analytics on performance insights, and build strong client relationships to drive influencer marketing strategies and revenue growth.

Own paid acquisition across major advertising platforms, optimizing CAC, ROAS, conversion, AOV, and LTV. Lead landing-page, funnel, pricing, offer, and creative testing without designing visuals. Build SMS and email lifecycle programs for retention, abandoned carts, subscriptions, and win-back campaigns. Develop analytics dashboards and attribution reporting, allocate budgets using performance data, and ensure compliance with healthcare and platform advertising policies. Operate independently in a fast-paced, remote startup environment.