Top Marketing Jobs in Richmond, VA

The Talent Brand Strategist will enhance the candidate experience by creating impactful and data-driven brand strategies that attract top talent.

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Lead strategy and operations for paid acquisition channels (YouTube and emerging channels). Manage a team of performance marketers, build channel roadmaps, design testing frameworks, oversee creative testing, ensure compliance, manage budgets/IOs, and partner with data, brand, legal, and external media partners to scale performance marketing.

The Director of Communications oversees communication strategies, manages a team, develops goals, evaluates media efforts, and serves as a media liaison for the university.

The Senior Business Manager for Talent Marketing at Capital One will lead marketing analytics, develop business strategies, and drive decisions on channel effectiveness for talent acquisition, collaborating with various departments to optimize marketing efforts.

Lead developer marketing for DNSid: create developer onboarding, docs, SDK/API promotion, tutorials, webinars, and community programs. Build GitHub/open-source engagement, partner integrations, hackathons, and feedback loops with Product and Engineering to drive developer adoption and advocacy.

Lead integrated marketing and market development for Innovation Labs, building strategy, campaigns, website and executive thought leadership. Drive PR, events, partner marketing, ABM, personalized executive engagement using AI, and cross-functional alignment. Manage budget, agencies, and performance metrics to position DNSid as a thought leader and support commercial pipeline growth.

Lead Motive's go-to-market strategy and execution to launch, scale, and measure presence across Mexico, the UK, and Canada. Own market entry plans, build regional teams and partnerships, localize messaging and demand generation, align sales and marketing, manage budgets and reporting, run test-and-learn experiments, and present results to executives. Drive commercial outcomes and create repeatable playbooks for future international expansion.

Own end-to-end lifecycle marketing for assigned channels (email, push, SMS): design multi-step journeys in Iterable, execute experiments with holdouts, troubleshoot delivery and performance issues, build attribution dashboards, lead creative strategy and briefs, integrate AI to accelerate work, and present results to senior leadership to drive measurable performance improvements.

Lead identification, testing, and scaling of new paid channels (streaming TV, programmatic, paid social, YouTube). Design incrementality/holdout tests with BI, own attribution and reporting, build channel playbooks, optimize conversion signal passback, drive creative testing and briefs, manage platform partnerships, and recommend budget/investment decisions to senior stakeholders.

The Sr. B2B Growth Marketing Manager will develop B2B marketing strategies, execute demand generation programs, manage campaigns, and enhance lead generation across multiple channels for GoodRx, impacting revenue growth.

The Sr. Director of Integrated Marketing at GoodRx leads cross-functional teams to drive go-to-market strategies and marketing campaigns, overseeing product launches, mentoring a marketing team, and ensuring effective campaign execution.

The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.

Lead performance marketing for Paid Social, Display, and Video channels, managing a team and driving growth through data-driven strategies and creative testing.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Own end-to-end strategy, planning, execution, and reporting for Motive's flagship user conference and internal events. Lead agency and vendor partners, manage budgets, contracts, run-of-show, and onsite operations. Partner cross-functionally with marketing, sales, product, finance, legal, and people teams. Support executive prep, drive attendee experience improvements, and deliver post-event insights tied to pipeline and engagement.

Lead global content strategy and manage the content calendar across blogs, case studies, whitepapers, email, social, and web. Create and optimize SEO-driven content, coordinate promotions, measure performance, and iterate. Collaborate with Product, Sales, Sales Enablement, and regional teams to align product positioning and thought leadership. Conduct market/competitor research and support client-facing materials and training.

Lead enterprise B2B product marketing for Base financial markets: define GTM roadmap, positioning, segmentation, and launches for trading, lending, and tokenization; build repeatable case-study and sales-enablement assets; run cross-functional launches; drive competitive and market intelligence; define and optimize metrics; mentor junior PMMs.

Lead and scale Eve's marketing program layer: run operating rhythms, translate OKRs into executable plans, manage complex cross-functional campaigns and launches, build AI-enabled workflows and automations, operationalize playbooks, maintain executive visibility, and remove operational friction to increase team efficiency and execution.

Support planning, executing, and optimizing paid digital acquisition campaigns. Coordinate content and landing pages, run A/B tests, analyze marketing data, create performance reports, and recommend optimizations to improve ROAS.

Lead regional ABM strategy and execution to accelerate pipeline and revenue across top accounts. Build scalable frameworks, playbooks, AI-enabled workflows, ISAC community activations, measurement frameworks, and cross-functional processes to enable consistent, high-impact field marketing at scale while partnering closely with sales and regional leaders.

The Senior Director of Product Marketing will lead the product marketing strategy, focusing on positioning, messaging, and differentiating ReversingLabs' cybersecurity solutions, while managing a cross-functional team and integrating AI tools for efficiency.

Own and maintain lifecycle marketing systems: administer Hightouch reverse ETL, monitor syncs and pipeline health, triage martech issues, partner with engineering and marketing on implementations, document configurations, manage access and governance, support audience segmentation and QA, and identify automation opportunities while building solutions with AI.

Lead strategy, performance, and execution of a national B2B conference portfolio to drive pipeline growth. Set event tiering, budgets, and ROI targets; align activations with Sales and Executive leadership; run pre/post attendee engagement campaigns; manage vendor relationships, booth design, branding, swag, and on-site logistics. Measure multi-touch pipeline attribution and steward executive deployments.

Create and publish platform-first social content (graphics, short-form video, carousels) that captures cultural and real-time sports moments. Use trend and performance insights to inform strategy, write on-brand copy, build community engagement, and partner with internal teams to align campaigns and optimize content.