Top Marketing Jobs in Richmond, VA

The Talent Brand Strategist will enhance the candidate experience by creating impactful and data-driven brand strategies that attract top talent.

Develop and execute Google alliance marketing and channel strategies to drive revenue, improve customer experience, and increase brand visibility. Manage external channel partnerships, optimize distribution, conduct market research, and identify new business opportunities. Lead teams through complex situations, communicate impactful messages, coach employees, validate outcomes with stakeholders, and improve marketing processes while upholding professional standards.

Leads marketing messaging and personalization strategy for emerging push channels. Serves as a channel subject matter expert, improves measurement infrastructure, guides business partners on performance metrics, designs testing agendas, and develops methodologies to measure incremental marketing impact. The role also supports product strategy, analytics, credit risk initiatives, cross-functional execution, and may manage one or two analysts.

Manage day-to-day lead routing, qualification, and CRM data quality in Microsoft Dynamics 365. Support campaign capture, attribution, tracking, reporting, and analysis. Collaborate with Marketing, Business Development, IT, and offshore teams to improve lead processes, implement CRM enhancements, and document operational procedures.

Develops and executes omnichannel prospect marketing campaigns for Capital One Card Partnerships. Responsibilities include creating acquisition strategies, coordinating segmentation, creative, and customer journey builds, optimizing campaigns through testing and performance analysis, and presenting data-backed results. The role collaborates with creative agencies, analytics, research, operations, legal, and partner teams while managing multiple projects and priorities.

Lead partner marketing strategy and execution to drive sourced and influenced pipeline. Manage MDF, co-marketing, ABM-aligned partner programs, enablement assets, partner engagement, and measurement in collaboration with demand generation, field marketing, and partner teams.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Leads OneImaging’s engagement marketing and operations to increase radiology service utilization. Builds data-driven, multichannel campaigns; manages marketing technology infrastructure, including Braze; uses eligibility, authorization, and claims data to target members; partners with Product, Engineering, Customer Success, and Member Services; and continuously optimizes creative and campaign performance. The role also contributes leadership, team building, and healthcare marketing innovation.

Own go-to-market strategy and product-led growth initiatives for AI-powered SaaS products. Develop launch plans, positioning, messaging, customer acquisition strategies, sales enablement, and campaigns. Use customer insights and data to refine product and marketing strategy, influence roadmap decisions, and identify market opportunities. Collaborate cross-functionally with product, sales, demand generation, communications, content, lifecycle, channel, and partnership teams to drive awareness, adoption, and revenue growth.

Own demand-generation campaign content from anchor assets through landing pages, nurture emails, ads, events, social, video, case studies, SEO, and AEO. Partner with Demand Generation, Product Marketing, Sales, and Events to create audience-specific messaging for technical B2B buyers in regulated markets. Manage editorial publishing, maintain proof libraries, measure conversion and pipeline impact, and develop campaign video content in a remote, fast-growing startup environment.

Own partner marketing initiatives from go-to-market strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. Develop partner messaging, campaigns, sales tools, enablement, and training while collaborating with Sales, Partnerships, Product, and Marketing. Analyze pipeline, revenue, engagement, and adoption performance; identify funnel improvements; manage budgets and resources; and lead multiple complex initiatives to drive partner-sourced growth.

Lead Jasper’s enterprise growth engine across performance, lifecycle, field, account-based, and organic marketing. Partner with Sales and cross-functional leaders to drive predictable pipeline and revenue, optimize funnel performance through analytics, establish forecasting and reporting rhythms, and apply AI and automation to improve marketing execution. Build and coach a multidisciplinary, high-performing team while shaping company-wide growth strategy and overseeing campaign execution, experimentation, personalization, and investment optimization.

Own quarterly product launches and release programs, optimizing workflows, resources, and messaging. Partner cross-functionally with Product, Revenue, R&D, and Marketing to deliver events, collateral, positioning, and go-to-market support. Serve as product marketer for assigned products, translate technical concepts into compelling narratives, manage approvals and deadlines, and use qualitative and quantitative data to measure launch performance and improve future strategies.

Lead enterprise product marketing strategy for Toast’s hospitality platform, including positioning, messaging, launches, pricing and packaging, demand campaigns, customer proof points, sales enablement, and performance measurement. Build and manage the Enterprise Product Marketing team, collaborate with Product, Sales, Finance, Engineering, and Customer Success, represent the product externally, and use customer insights and data to drive pipeline, win rates, and revenue.

Owns Motive’s full-funnel B2B content strategy, including thought leadership, research, customer stories, executive content, and long-form editorial. Leads programs from opportunity identification through production, distribution, optimization, and measurement. Partners with marketing, sales, communications, SEO, brand, customer, and executive teams to align content with audience, brand, pipeline, and enterprise buying goals. Builds scalable, AI-enabled content processes and establishes editorial standards.

Leads Webflow’s Revenue Marketing organization and owns marketing-sourced and influenced pipeline, iARR, forecasting, channel ROI, and full-funnel performance. Builds demand creation and capture programs, ABM initiatives, partner-led growth, lifecycle and expansion marketing, and web conversion optimization. Partners with Sales, Partnerships, Product, Customer Success, and RevOps to develop integrated revenue plays, feedback loops, customer proof, and AI-enabled marketing operations. Reports to the Chief Marketing Officer and leads a multidisciplinary team.

Own competitive intelligence and analyst relations for Sprout Social. Track competitors, product launches, pricing, campaigns, and market developments; publish actionable intelligence; support live competitive deals; maintain battlecards and comparison materials; and advise positioning. Coordinate analyst briefings, evaluations, submissions, and executive presentations. Build intelligence networks and partner with GTM Systems and Applied AI teams to create repeatable AI-powered workflows.

Leads Babylist’s editorial, branded content, social, creator and influencer marketing, community programs, and podcasts. Builds an affiliate creator program from the ground up, establishes content strategy and operating models, directs social-native video, balances editorial integrity with sponsored content, and drives acquisition through organic and paid distribution. Manages a multi-format content leadership team and partners across marketing, creative, and brand strategy to measure performance and scale growth.

Leads partner marketing strategy and execution for Dropbox’s AI and ISV ecosystem, including joint go-to-market plans, positioning, campaigns, launches, evergreen co-marketing, measurement, and growth programs. Manages and develops a partner marketing team while personally leading complex initiatives. Collaborates with Business Development, Partnerships, Product, Sales, Marketing, and Communications, and builds scalable operating models and AI-enabled marketing workflows.

Leads strategy, optimization, and scaling for paid acquisition channels including Google Demand Gen, Yahoo Mail, and Discover Feed. Manages performance marketing teams, channel roadmaps, creative and landing-page testing, budgets, forecasting, tracking, attribution, compliance, partner relationships, and campaign operations. Collaborates with Brand, Product, Analytics, Legal, Risk, and Compliance teams to improve conversion, automate workflows, and scale direct-response acquisition.

Own go-to-market strategy and execution for YCharts data products, partnering with Product, Marketing, Sales, and Customer Success. Responsibilities include launch planning, product positioning, messaging, sales enablement, customer and competitive research, internal and external communications, and coordinating multiple concurrent launches. The role translates complex financial products and market data into clear customer value for wealth managers, advisors, and asset managers.

Supports product marketing, market research, customer and competitive analysis, product positioning, pricing, marketing plans, demand generation, digital marketing, and go-to-market strategies. Collaborates with cross-functional teams on new product introductions, brand promotion, customer insights, and performance monitoring while developing recommendations that support growth and customer needs.

Supports product marketing, market research, customer and competitive analysis, product positioning, pricing, go-to-market planning, digital marketing, demand generation, brand promotion, and new product launches. Collaborates with cross-functional teams to develop marketing plans, identify growth opportunities, monitor offering performance, and improve processes under the guidance of a regional marketing manager.

Develop and execute lifecycle and growth marketing programs for B2B SaaS developers, driving platform adoption, retention, expansion, and revenue. Own campaigns across onboarding, activation, re-engagement, and monetization; optimize messaging, channels, and user journeys through experimentation and A/B testing. Partner with Product, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Analyze customers, markets, and KPIs to identify growth opportunities and deliver measurable programs.

Build Mimica’s product marketing function and own product positioning, messaging, go-to-market strategy, launches, market research, customer narratives, sales enablement, and marketing collateral. Partner closely with Product, Sales, Content, Demand Generation, and other teams to translate technically complex AI and enterprise software capabilities into compelling stories for varied industries, personas, use cases, and customer segments.