Top Marketing Jobs in Richmond, VA

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Develops and executes national, multichannel acquisition marketing campaigns for Discover credit card products. Translates consumer insights, competitive trends, and business performance into marketing strategies, testing plans, creative briefs, and optimization recommendations. Collaborates with analytics, creative, marketing technology, legal, compliance, and business teams to improve engagement and conversion. Manages multiple projects, communicates recommendations to stakeholders, and drives continuous performance improvements in a matrixed environment.

Leads brand strategy and large-scale, integrated marketing campaigns across digital, website, email, and other channels. Manages creative projects from briefing through execution, ensuring brand alignment and strategic effectiveness. Partners with business, research, creative, legal, and compliance teams, influences stakeholders, develops optimization frameworks, and supports account growth, brand affinity, and customer engagement.

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Develop and optimize self-service customer lifecycle programs across email and in-app channels to improve onboarding, product adoption, retention, and customer engagement. Lead cross-functional execution, analyze program performance, manage timelines and resources, experiment with AI-enabled approaches, and present insights to stakeholders across Product, Customer Success, Product Marketing, and Marketing Operations.

Coordinates field, event, and partner marketing programs, including trade shows, conferences, webinars, regional events, sponsorships, and co-marketing campaigns. Manages stakeholders, vendors, venues, budgets, logistics, communications, and on-site execution. Supports marketing reporting and metrics covering registrations, attendance, campaigns, and events while collaborating with sales, finance, legal, and external partners.

Owns Shield AI’s website user experience and content journeys across key audience personas. Maintains and publishes WordPress content, builds digital experiences, improves navigation and conversion paths, and partners with agencies, designers, product marketers, communications, recruiting, and business stakeholders. Monitors web performance and user behavior while ensuring accessibility, SEO, brand, quality, and performance standards. Uses AI-enabled workflows and manages multiple web updates, launches, and stakeholder requests.

Plan, execute, and optimize multi-channel B2B demand generation and ABM campaigns for the mid-market segment. Partner with content, product marketing, marketing operations, sales, and analytics teams to align targeting, messaging, enablement, and pipeline goals. Manage webinars, sales plays, direct mail, and other channels; monitor performance, conduct testing, optimize spend, maintain reporting, and translate campaign data into actionable recommendations. Use AI tools to improve personalization and execution.

Lead a 10+ person marketing science team to centralize customer segmentation, programmatic media and audience strategy, marketing analytics and BI, attribution (lift and econometrics), ad operations, privacy/compliance, and martech. Build data products and automation for scalable media activation, provide reporting and insights for stakeholders and ELT, and collaborate cross-functionally to align measurement and marketing strategy.

Leads SentiLink’s B2B marketing organization, strategy, team development, pipeline generation, integrated campaigns, brand and digital growth, enterprise account programs, events, and marketing measurement. Partners with Sales, Product, Data Science, Revenue Operations, and executives to drive qualified pipeline, conversion, revenue, and ARR growth.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Lead product marketing for an AI-first compliance platform: own messaging and positioning across industries, build ICPs and personas, create sales enablement, run customer insight conversations, lead GTM for launches, and partner with content, social, events, and web to keep the story consistent.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Leads the Customer Advocacy and Community team, developing scalable customer advocacy, community, reviews, and storytelling programs. The role drives product usage, customer engagement, and business impact while partnering cross-functionally across Marketing, Customer Success, Product, Revenue, and Operations. Responsibilities include team leadership, AI experimentation, program strategy, systems and process improvement, stakeholder alignment, project management, roadmap ownership, and performance measurement.

Own Eve’s messaging house, positioning, competitive narrative, first-call deck, keynote and event content. Partner with executives, Product, Sales, Enablement, Demand Gen, and Content to ensure consistent, differentiated messaging. Gather market feedback from customers, prospects, and sales calls, translating technical AI capabilities into clear value for plaintiff attorneys. The role requires exceptional writing, executive presence, strategic messaging expertise, and 7+ years of B2B SaaS or legal technology product marketing experience.

Lead brand strategy and execute large-scale, integrated marketing campaigns across digital, website, email, and other channels. Manage creative projects from briefing through delivery, uphold brand standards, collaborate with legal, compliance, research, creative, and business teams, and influence stakeholders to drive account growth, brand affinity, and customer engagement.

Leads brand strategy and integrated, multi-channel marketing campaigns for luxury travel. Manages creative projects from briefing through execution, ensures brand consistency, partners with legal, compliance, research, creative, and business teams, and drives account growth, brand affinity, customer engagement, and campaign optimization.

Plan and implement Meta campaigns across Facebook and Instagram, scope creative and audience tests, coordinate with cross-functional teams, manage campaign documentation and launches, create creative briefs, and analyze performance marketing metrics. The role supports U.S. Card customer acquisition through paid social while maintaining compliance, quality assurance, and well-managed operational processes.

Develop and execute integrated B2B marketing strategies and campaigns for Commercial Banking across email, web, content, social, collateral, and events. Partner with business, creative, technology, legal, and compliance teams to deliver campaigns, manage marketing requests, establish metrics, analyze customer insights, and improve positioning, product strategy, and client engagement. Build stakeholder relationships, communicate performance, and manage multiple projects and priorities.

Develops and leads social media strategy for Capital One’s talent marketing and employer brand. Responsibilities include managing organic and paid campaigns, optimizing content across LinkedIn and Instagram, advising leadership, maintaining brand governance, supporting influencer and executive social programs, managing community engagement, coordinating with creative teams, and building reporting frameworks tied to talent acquisition outcomes.

Lead content marketing experimentation and platform strategy across financial content hubs and digital platforms. Responsibilities include developing A/B, multivariate, real-time, SEO, and GEO testing roadmaps; optimizing user journeys and conversion; translating audience and market insights into content opportunities; partnering with product, design, technology, legal, risk, analytics, and creative teams; and driving long-term platform improvements and measurable business impact.

Creates performance-driven creative for paid social, YouTube, demand generation, email, and CTV campaigns. Develops video and image advertising assets, collaborates with growth and marketing teams, manages creative workflows, iterates rapidly based on testing, monitors industry trends, and maintains brand consistency while optimizing creative performance in a fast-paced e-commerce environment.

Own global marketing strategy and organization, including positioning, brand leadership, product marketing, content, demand generation, and go-to-market execution. Partner with Sales, Product, and Customer teams to drive pipeline and revenue growth, particularly in North America. Build an 18-month roadmap, lead rebranding and repositioning initiatives, strengthen analyst and client relationships, and transform demand generation into a demand creation engine while leading a team of 20 or more.

Lead ThreatLabz’s threat research engagement strategy within Marketing. Develop positioning, messaging, content, and launch programs that translate complex security research into compelling narratives for CISOs, practitioners, information-sharing organizations, media, and AI-driven discovery. Partner with research, product, sales, enablement, and demand generation teams; empower sales with research-driven tools; monitor market and competitive intelligence; and lead hybrid, cross-disciplinary teams.

Own sales enablement and product marketing for cybersecurity and AI resilience solutions. Responsibilities include developing positioning and messaging, creating sales collateral, leading sales onboarding and certification programs, supporting product launches, partnering with Product and Sales, gathering field feedback, and measuring enablement effectiveness. The role translates complex technical capabilities into clear, compelling, sales-ready content and training.