Top Marketing Jobs in Richmond, VA

The Lead Partner Marketing Manager will develop and execute marketing strategies for partnerships, manage relationships with key technology allies, and oversee partner marketing initiatives at Dynatrace.

Design, build, test, and optimize Salesforce Marketing Cloud journeys and multi-audience email campaigns. Translate audience insights into marketing plans, create automations and personalized content using AMPscript/SQL, monitor performance, troubleshoot technical issues, document processes, and collaborate with MarTech and cross-functional partners to enable efficient campaign delivery and continuous improvement.

Lead a global talent marketing and insights team to develop strategic marketing plans, brand governance, localization, campaign execution, and talent research. Manage stakeholders, planning, budgets, and optimization while building operating models, enabling regional teams, and using data-driven insights to inform talent brand strategy and performance.

Lead product marketing for Liftoff's adtech portfolio: define positioning, create sales enablement and campaigns, lead GTM launches, drive market intelligence, and translate technical features into compelling content while partnering cross-functionally across regions.

The Principal Product Marketing Manager drives customer engagement and retention strategies, creates sales enablement materials, and collaborates with teams to enhance customer value and minimize churn.

Manage marketing operations for eCommerce growth: enforce asset governance, prioritize creative production, traffic ads, ensure data integrity in reporting, analyze campaign performance, and present recommendations to improve campaign strategy and execution.

Manage and optimize the affiliate program: recruit and onboard partners, monitor activity and compliance, analyze performance and report insights, grow network revenue, manage tracking platforms, and coordinate partner-facing content and training.

Execute global product marketing strategy and multi-channel demand generation campaigns. Manage projects, track and optimize campaign performance, maintain marketing automation/CRM/reporting, gather insights from PowerBI, support market research and competitive analysis, collaborate with product, sales, and stakeholders to create content and drive pipeline growth.

Lead and operationalize demand-generation: codify messaging, build case-study and enablement engines, run lifecycle marketing and HubSpot attribution, manage webinars/trade shows and a content writer, and deliver predictable pipeline tied to a quota.

The Director of Product Marketing will lead the go-to-market strategy for Acquia Source, focusing on the launch, narrative, sales enablement, and commercial outcomes. Responsibilities include defining buyer journeys, positioning the product, enabling sales and partners, measuring success, and collaborating cross-functionally.

The Business Manager will develop and execute a comprehensive marketing strategy for Capital One Business Travel, leveraging data and user insights to enhance messaging across various channels, while managing a small team and collaborating across departments to drive growth and profitability.

Manage end-to-end outbound digital performance campaigns (email/display) including campaign launches, A/B and channel testing, optimization, ad ops, and reporting. Coordinate cross-functional stakeholders, develop creatives and testing hypotheses, and improve processes to drive conversions and customer acquisition.

Lead execution and optimization of multi-channel ABM programs (1:1, 1:few, 1:many), align campaigns with sales and field marketing, manage paid media, maintain account segmentation and intent data, monitor account-level engagement and pipeline influence, and continuously test and optimize using AI tools. Mentor one team member and coordinate creative, analytics, and execution across internal teams and partners.

Plan, execute, and track marketing campaigns (email, events, webinars, social, content) to generate leads. Create content, manage post-event outreach, coordinate collateral and partner activities, report performance, optimize programs using AI tools, and ensure information security and data privacy compliance.

Manage and execute regional field marketing programs for Life Insurance Distribution, including conferences, roadshows, sponsorships, vendor coordination, event logistics, sales enablement assets, budget tracking, and cross-functional stakeholder collaboration to drive partner engagement and business growth. Heavy travel and on-site representation required.

Lead go-to-market strategy and PLG motions for Motive products. Drive product launches, positioning, messaging, pricing, and sales enablement. Use customer insights and data to inform product strategy, influence roadmap, and collaborate cross-functionally with product, demand gen, communications, enablement, and partnerships to increase adoption, awareness, and revenue.

Lead product marketing for merchant-facing products: shape product strategy with customer and competitive insights, own end-to-end GTM and launches, drive product adoption and growth, create client-facing messaging, analyze data to inform segmentation and performance, and align cross-functional teams to execute high-impact initiatives.

Own and optimize the end-to-end global lead funnel: ingestion, routing, enrichment, SLA governance, and funnel reporting. Drive lead-to-opportunity conversion, build scalable processes and AI/automation workflows, partner cross-functionally with Sales, Sales Ops, Marketing and Engineering, and deliver measurable improvements to pipeline performance.

Partner with Enterprise sales to design and run account-based marketing programs: customer webinars, field events, gifting/direct mail, vendor management, and measurement. Track attendance, engagement, pipeline influence, and optimize campaigns to support pipeline and close business.

The Performance Marketing Manager will lead SEO strategy, develop go-to-market plans, and oversee campaign strategies for business banking products.

Lead execution of integrated demand generation campaigns across paid digital, email/nurture, SEO, ABM, and events. Manage paid budgets, Salesforce campaign structure, attribution and pipeline reporting, partner/vendor relationships, and martech stack. Align marketing to Sales through pipeline reviews, win-loss analysis, and account tiering. Use AI tools to scale personalization and optimize channel performance.

Lead and scale Product Marketing operations: build operating models for messaging lifecycle, portfolio and roadmap visibility, PMM launch governance, cross-functional decision rights, templates, reporting, and AI/automation-enabled workflows to improve launch readiness and go-to-market execution.

Lead product marketing for MongoDB's Public Sector vertical, initially focusing on U.S. federal buyers. Develop positioning, messaging, and sales enablement for regulated workloads; create content (briefs, whitepapers, case studies), enable sales and partners, coordinate with compliance/product teams on certifications, run competitive and win/loss analysis, and expand messaging to State & Local and Higher Education.

The Director of Developer Relations & Technical Content will lead a team to expand Acquia and Drupal's reach, engaging digital leaders and marketing technologists through content, community, and evangelism.

Own positioning, messaging, launches, and feature-release support for Acquia Source (CMS and DAM). Translate product capabilities into buyer-focused sales assets and proof points, maintain competitive coverage, partner with evangelism and demand-gen teams, and present demos publicly. Operate with an AI-first approach to strategy and execution.