Top Marketing Jobs in Richmond, VA

Develops insight-driven product marketing strategies for business cards and payment products, including positioning, go-to-market planning, campaign optimization, testing, messaging, and new feature launches. Partners with insights, creative, product, digital, and channel teams; manages creative development; analyzes customer and campaign data; monitors competitors; and translates findings into actionable marketing plans and business impact.

Leads Growth Marketing operating rhythms, strategic cross-functional initiatives, budget tradeoffs, executive preparation, pipeline reviews, and leadership commitments. Acts as a strategic partner and delegate to the VP of Growth Marketing, influencing ten functions without direct authority. Requires extensive B2B software marketing leadership, broad marketing expertise, business and financial fluency, executive communication, hands-on AI use, and familiarity with developer or DevOps audiences.

Develops and leads social media strategy for Capital One’s talent marketing and employer brand. Responsibilities include managing organic and paid campaigns, optimizing content across LinkedIn and Instagram, advising leadership, maintaining brand governance, supporting influencer and executive social programs, managing community engagement, coordinating with creative teams, and building reporting frameworks tied to talent acquisition outcomes.

Implement and optimize cross-channel marketing campaigns using Braze and data warehouse integrations. Build complex journey flows, dynamic templates (Liquid), audience segmentation, and QA campaigns. Collaborate with marketing and engineering to validate data, ensure compliance (SMS/email), and scale personalized lifecycle messaging.

Own lifecycle email and in-app campaigns for portfolio products using Iterable and HubSpot. Build, schedule, test, and optimize customer journeys; coordinate cross-functional marketing projects; develop A/B tests; analyze campaign performance; improve execution systems and processes; and support cross-product adoption across Superhuman’s product suite.

Leads community growth strategy, member experiences, events, automated journeys, and integrated marketing for GitLab’s community programs. Builds programming calendars, collaborates with Sales, Customer Success, executives, and external partners, and uses AI and analytics to improve membership growth, engagement, retention, advocacy, and account participation.

Leads lifecycle marketing strategy for patient and provider audiences across email, SMS, and push channels. Builds and manages the lifecycle marketing function, launches and tests programs, improves acquisition, retention, reactivation, CAC, LTV, and churn, and partners cross-functionally with Product, Engineering, Operations, Analytics, Finance, and Marketing. Oversees budgets, forecasting, governance, compliance, and customer journey initiatives in a regulated healthcare environment.

Supports Pfizer CentreOne’s inside sales and marketing activities by reviewing and routing marketing-qualified leads, executing outreach sequences, documenting activity in Salesforce, and assisting with campaigns, content, meetings, reporting, and marketing projects. The role develops commercial expertise across marketing, inside sales, and business development while progressing leads toward initial meetings and BD handoff.

Leads public-sector demand generation programs that drive qualified sales pipeline and revenue. Responsibilities include planning and measuring integrated campaigns across email, webinars, content, advertising, direct mail, trade shows, social media, and sales enablement. Partners cross-functionally with marketing, sales, product, finance, and operations; forecasts program impact, evaluates ROI, builds evergreen programs, and manages stakeholder alignment. The role is remote within the United States.

Leads hotel-level digital marketing for a portfolio of high-revenue properties. Develops and optimizes paid search, paid social, display, video, and metasearch campaigns; recommends budgets; analyzes commercial performance data; communicates insights to hotels and senior leaders; coordinates hotel, agency, and enterprise partners; drives testing, program innovation, and team development.

Build AI-powered marketing workflows, automate data and processes across marketing and adjacent teams, connect systems through APIs or scripting, and establish marketing measurement foundations. Support website redesign, campaigns, events, content, and AI-assisted design prototyping. Document solutions, evaluate emerging AI tools, and collaborate across marketing, growth, partnerships, customer support, design, and product.

Leads Toast’s managed marketing program, setting its strategy, service model, operating standards, roadmap, and economics. Builds and develops a leadership team, establishes scalable workflows, playbooks, capacity models, QA frameworks, dashboards, and performance rituals. Oversees customer outcomes, retention, expansion, service quality, compliance, and cost to serve while partnering across Product, Sales, Customer Success, Legal, and Finance. Drives continuous improvement through standardization, automation, AI, customer insights, and multi-channel marketing expertise.

Lead Jasper’s Product Marketing function, owning product narrative, positioning, messaging, launches, analyst relations, and go-to-market programs. Build and develop a high-performing team while partnering with Product, Marketing, Sales, Customer Success, Enablement, and executives. Translate customer, competitive, and market insights into roadmap, pricing, packaging, adoption, and pipeline strategies for Jasper’s enterprise AI marketing platform.

Leads GoodRx’s healthcare professional marketing strategy, roadmap, campaigns, audience segmentation, product adoption, and engagement initiatives. Translates product and data capabilities into compelling clinical-audience messaging, partners with product, sales, creative, channel, and analytics teams, manages budgets and teams, defines KPIs, and advises senior leaders on HCP marketing and growth strategy.

Build and grow HiBob’s North America partner ecosystem through acquisition, engagement, enablement, and co-marketing programs. Develop full-funnel campaigns with consultants, brokers, accountants, and other partners to generate leads and pipeline. Manage strategy, budgets, timelines, stakeholder coordination, execution, performance measurement, and optimization while aligning Partner Managers, Sales, and Marketing teams.

Leads product marketing for Huntress’s Agentic Security Platform, including go-to-market strategy, positioning, launches, sales enablement, demand generation, and technical partner marketing. Translates AI, posture management, APIs, integrations, and threat expertise into compelling customer-focused messaging. Collaborates with Product, Marketing, Sales, Security, and technology partners to drive awareness, pipeline, adoption, and platform growth among MSPs, resellers, and enterprise security buyers.

Own regional marketing strategy and pipeline growth for a sales territory. Plan and execute regional events, account-focused campaigns, digital and content programs, and partner marketing initiatives. Manage campaign budgets, logistics, agencies, measurement, and reporting while coordinating with sales, channel partners, and cross-functional marketing teams. Mentor regional marketers, improve team processes, and use data and AI-assisted automation to optimize performance. The role supports a global sales region and requires up to 50% travel.

Executive leader responsible for global product marketing strategy for CrowdStrike’s Falcon cybersecurity platform. Owns positioning, messaging, go-to-market strategy, pricing and packaging, analyst relations, technical marketing, field enablement, and market influence. Partners with product, engineering, sales, customer success, and executive leadership to drive adoption, expansion, category leadership, and AI transformation. Leads a global organization of more than 50 product marketers and related specialists.

Lead MongoDB's marketing efforts focused on startups and the VC ecosystem, executing programs, building relationships, and measuring impact to strengthen presence in the Bay Area.

Hands-on performance marketing role responsible for planning, launching, and optimizing paid media and ABM campaigns across social, video, programmatic, and emerging channels. The role manages budgets, vendors, creative testing, audience activation, measurement, and campaign optimization to build awareness, generate demand, engage buying groups, and increase pipeline. It partners closely with Creative, Content, Marketing Operations, Analytics, Sales, and Customer Marketing.

Lead and scale multi-channel lifecycle marketing programs across email, SMS, and push. Develop personalized campaigns, journeys, segmentation, experiments, and reporting to improve patient and provider engagement. Collaborate cross-functionally with Product, Engineering, Operations, and Support teams while using analytics and A/B testing to optimize performance across B2B and D2C audiences.

Own North American regional field marketing and account-based marketing programs for mid-market audiences. Plan and execute trade shows, roadshows, roundtables, virtual events, direct mail, and ABM initiatives while partnering with sales and marketing teams. Manage lead capture, follow-up, sales enablement, campaign performance, pipeline conversion, and ROI analysis. The role requires approximately 40% travel and use of AI tools for research, planning, and analysis.

Leads product marketing for Huntress Managed EDR, owning positioning, messaging, content, campaigns, sales enablement, demand generation, and go-to-market strategy. Partners with product, sales, growth marketing, brand, and security teams to launch offerings, communicate technical benefits, drive pipeline, and expand customer accounts. The role requires deep cybersecurity product marketing experience and technical knowledge of endpoint security technologies.

Own product positioning, messaging, competitive intelligence, sales enablement, and launch marketing for ClassWallet’s ESA, school choice, K-12, and platform offerings. Partner with Product Management, Sales, and proposal teams; conduct buyer and user research; support product discovery; create messaging and enablement materials; and train sales leadership to drive adoption.

Own global marketing-sourced revenue across AMER, EMEA, and APJ for MongoDB’s sales-led business. Lead enterprise demand generation, account-based growth, developer engagement, partner marketing, digital services, and MDF. Build an AI-powered, signal-driven revenue engine; collaborate with Sales, technical teams, and partners; oversee regional growth and new-market expansion in India, Japan, and Public Sector. Manage forecasts, pipeline performance, revenue efficiency, automation, and distributed global teams.