Director, Product Marketing

Posted Yesterday
Hiring Remotely in USA
Remote
169K-243K Annually
Expert/Leader
Healthtech
The Role
Lead product marketing strategy for Omada Health’s cardiometabolic portfolio, including diabetes, hypertension, weight management, cholesterol, and GLP-1 programs. Own positioning, competitive differentiation, packaging, pricing, go-to-market planning, product launches, sales enablement, and marketing content. Partner with product, clinical, commercial, and thought leadership teams while leading, mentoring, and developing a team of 2–3 product marketers.
Summary Generated by Built In

Omada Health is on a mission to bend the curve of chronic disease.

Job overview:

Omada Health is looking for an experienced product marketing leader to drive strategy across our full cardiometabolic suite - including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs - with an emphasis on new products coming to market. You will lead a team of 2-3 product marketers and partner across product, clinical and commercial teams to synthesize market feedback, understand our business buyers and their buying process and shape the go-to-market process. This individual will be a strategic thinker, a skilled storyteller and experienced cross-functional operator. You will own positioning, GTM strategy and sales enablement across all stakeholder audiences serving as the subject matter expert who helps widen the gap between Omada and our competitors and ensures the successful launch of new offerings.

About you:
  • 10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
  • 3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
  • Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
  • Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
  • Experience creating KPIs and measurement plans to monitor marketing execution.
  • Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
  • Bachelor’s degree in a related field
Your impact:

Omada is at an inflection point. We are growing high double digits and expect to accelerate. To get there, we need commercial experts, highly engaged teams, and a one-team mindset. As the Director, Cardiometabolic Product Marketing, you’ve got an exciting job to lead the following critical efforts:

Go-to-Market (GTM) Strategy Development

  • Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches. 
  • Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs.
  • Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio. 
  • Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market.  
  • Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market.
Program Evolution & Launches
  • Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products. 
  • Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization. 
  • Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging 
  • Create a variety of marketing assets such as web landing pages, videos, presentations, ad copy, FAQs, and one pagers to drive business growth.
Sales Enablement
  • Support large cardiometabolic opportunities with sales pitches, sales deck support, demos, and partner with Customer Effectiveness team on training sessions and materials for the cardiometabolic portfolio.
  • Act as the primary product marketing POC for the cardiometabolic suite with Omada stakeholders (eg, commercial, product, clinical).

Team Leadership

  • Lead, mentor, and develop a team of senior product marketers, setting clear priorities, providing regular feedback, and creating growth pathways aligned to business needs.
  • Build a high‑performing, collaborative PMM culture that emphasizes ownership, proactivity, and accountability for outcomes across product lines and go‑to‑market motions.
  • Provide day‑to‑day direction and coaching to ensure the team operates effectively with cross‑functional partners and delivers on shared goals.
  • Establish operating rhythms, standards, and best practices for the PMM team (e.g., planning cadences, launch templates, review processes) to improve consistency, quality, and speed of execution.

Benefits:

  • Competitive salary with generous annual cash bonus
  • Equity grants
  • Employee stock purchasing plan (ESPP)
  • Remote first work from home culture
  • Flexible Time Off to help you rest, recharge, and connect with loved ones
  • Generous parental leave
  • Health, dental, and vision insurance (and above market employer contributions)
  • 401k retirement savings plan
  • Lifestyle Spending Account (LSA)
  • Mental Health Support Solutions
  • ...and more!

It takes a village to change health care. As we build together toward our mission, we strive to embody the following values in our day-to-day work. We hope these hold meaning for you as well as you consider Omada!

  • Cultivate Trust. We listen closely and we operate with kindness. We provide respectful and candid feedback to each other.
  • Seek Context. We ask to understand and we build connections. We do our research up front to move faster down the road.
  • Act Boldly. We innovate daily to solve problems, improve processes, and find new opportunities for our members and customers.
  • Deliver Results. We reward impact above output. We set a high bar, we’re not afraid to fail, and we take pride in our work.
  • Succeed Together. We prioritize Omada’s progress above team or individual. We have fun as we get stuff done, and we celebrate together. 
  • Remember Why We’re Here. We push through the challenges of changing health care because we know the destination is worth it.

About Omada Health: Omada Health (Nasdaq: OMDA) is reverse engineering the way healthcare is delivered in America, putting the space between doctor visits–where health is won or lost–at the center of care. Today's healthcare system poorly serves chronic conditions that require ongoing support outside of the exam room, like obesity, diabetes, hypertension, cholesterol, and musculoskeletal conditions. Omada’s virtual-first model combines human-led care teams, connected devices, and AI-enabled technology to deliver personalized care at scale, including support for GLP-1 therapy. Omada has served more than two million members since launch across 2,000+ employers, health plans, pharmacy benefit managers, and health systems. Learn more at omadahealth.com.

Omada is thrilled to share that we’ve been certified as a Great Place to Work! Please click here for more information.

We carefully hire the best talent we can find, which means actively seeking diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions. Omada is proud to be an equal opportunity workplace and affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Below is a summary of salary ranges, by geographic zone, for this role*. These ranges represent a good faith estimate of the minimum and maximum base salary for the position in that zone at the time of posting. Please refer to this resource for detail on zone designations.  

Zone 1: $194,120 - $242,650

Zone 2: $185,680 - $232,100

Zone 3: $168,800 - $211,000

Please note that zones may be updated as market data changes but we will honor the range applicable to your zone (which is determined by your location) as of your application date.

*The actual offer, including the compensation package, will be within the posted range for the relevant zone and will be determined based on multiple factors, such as the candidate's skills and experience, and other business considerations such as internal equity..

Please click here for more information on our Candidate Privacy Notice.

Skills Required

  • 10+ years of experience in B2B marketing
  • 5+ years of experience in Healthcare and Life Sciences
  • 3+ years of directly managing and developing marketing talent
  • Experience with buyer research and insights, messaging and positioning, go-to-market planning, product launches, sales enablement, and content marketing
  • Experience creating presentations, product guides, web content, and other sales enablement assets
  • Experience creating KPIs and measurement plans to monitor marketing execution
  • Ability to influence and communicate across all management levels while managing multiple priorities
  • Bachelor’s degree in a related field
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The Company
HQ: San Francisco, CA
458 Employees
Year Founded: 2011

What We Do

Omada Health combines the latest clinical protocols with breakthrough behavior science to make it possible for people with chronic conditions to achieve long term improvements in their health. Working with over 1,500 customers – including Fortune 500 and small- and medium-sized employers, health plans, and health systems – the company delivers personalized interventions for diabetes and diabetes prevention, hypertension, musculoskeletal issues and behavioral health. Omada Health’s virtual care programs are clinically supported and evidence-based, and the results have been published in multiple peer-reviewed journals. Omada builds programs that employees don’t just try, but stick with – resulting in reduced healthcare costs that deliver long term changes in health behavior and increased ROI.

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