Top Marketing Jobs in Richmond, VA

Lead end-to-end product launches for the enterprise segment of KBFr, owning positioning, go-to-market strategy, sales enablement, competitive intelligence, and post-launch performance. Build enterprise-grade messaging, run customer research, enable sales with practical assets, and establish repeatable launch processes while working cross-functionally across product, sales, and marketing in a globally distributed environment.

Senior leader responsible for enterprise acquisition marketing strategy and serving as CMX's strategic representative to the ACA segment. Leads acquisition planning, creative and communications, campaign operations, and local market/sales support. Mobilizes cross-functional CMX experts, oversees campaign execution across channels, ensures compliance, drives performance measurement and forecasting, and builds trusted relationships with segment leaders to align marketing to business growth targets.

Define end-to-end marketing strategy for BTC Inc.'s live events portfolio, including positioning, audience targeting, campaign architecture, and messaging. Produce clear, delegable strategy briefs, conduct competitive and audience research, track performance data to refine campaigns, and align cross-functionally with events, growth, content, social, and sponsorship teams.

Design, build, and maintain GTM integrations and automation workflows across marketing, sales, and RevOps. Debug data flows, write lightweight scripts, improve data quality, and document scalable processes to support acquisition, engagement, and retention.

Lead and execute Legalist's end-to-end marketing function: define integrated strategy, own brand and communications, manage content and website, support business development with pitch materials, measure KPIs, and partner with leadership and external vendors to elevate visibility and growth.

Support the Director of ABM to build, run, and optimize account-based programs. Manage account lists, intent signals, tiering, scoring, and dashboards in 6Sense/Demandbase. Translate insights into targeting and campaign briefs, coordinate with channel teams, support playbook and GTM development, and represent ABM performance on client calls. Employ AI and Power Digital's nova to improve reporting and pipeline influence.

Lead and scale ABM strategy and execution across B2B clients, architecting playbooks, intent and account scoring, multi-channel orchestration, and measurement. Manage platform implementations (6Sense/Demandbase), integrate with Martech, collaborate cross-functionally, present to clients, and mentor team members to drive pipeline and revenue.

The role involves various marketing responsibilities and tasks, though specific duties are not detailed in the job description.

Lead product marketing for the Medspa vertical: own industry narrative, develop vertical GTM strategy, enable Sales/Success, run voice-of-customer and competitive research, and evaluate adjacent market opportunities to inform product and go-to-market decisions.

Own product marketing for Boulevards enterprise, multi-location segment: define ICP and positioning, build upmarket narrative and sales enablement, support strategic deals, and influence product strategy through structured buyer insights to drive win rates and platform adoption.

Build and scale ElevenLabs' affiliate and partner referral program end-to-end: recruit and onboard partners, design commissions and payouts, implement tracking and fraud controls, optimize performance and unit economics, and collaborate cross-functionally with creative, product marketing, finance, and legal.

Lead and execute data-driven demand generation campaigns for U.S. Public Sector and UK Government/Healthcare. Manage paid media (LinkedIn, Google Ads), HubSpot nurture programs and landing pages, WordPress site/SEO, analytics, partner co-marketing, and ABM initiatives. Collaborate with Sales, Product Marketing, and regional teams to drive pipeline, optimize funnels, and report on performance while testing new channels to improve conversion and revenue contribution.

Support marketing strategy and execution for Nexodus and clients: conduct market and competitive research, assist strategy development, help run campaigns, create marketing content, and track/report performance metrics. Remote role with mandatory monthly in-person session in Dallas; ~29 hours/week.

Build, configure, and scale AI-powered GTM workflows and agents across Marketing, SDR, and Revenue Operations. Connect systems (Salesforce, HubSpot, Snowflake, Outreach, Gong), design automated prospecting, enrichment, scoring, CRM hygiene, and activation workflows. Test, govern, and optimize AI outputs while partnering with cross-functional teams to improve data quality, prioritization, and activation at scale.

Lead product marketing to define positioning, messaging, vertical GTM, and sales enablement. Build competitive intelligence, drive product launches, and partner with Sales and Product to accelerate pipeline, win deals, and scale segment-driven growth for enterprise customers.

Lead solutions marketing for financial-crime risk management SaaS: craft messaging and positioning, build solution-to-market plans, create sales collateral and thought leadership, run multi-touch campaigns, set KPIs and track performance, collaborate with product, sales, and analysts to drive adoption and pipeline.

As the Director of Product Marketing, you will define messaging, positioning, and sales enablement for Cogent's AI-driven cybersecurity solutions, targeting and engaging enterprise buyers effectively.

Lead client relationships, oversee delivery teams, manage project lifecycles, and drive digital marketing strategy (SEO, PPC, social, email). Mentor account managers, ensure on-time/on-budget delivery, report performance, and identify growth and optimization opportunities.

Lead retention strategy and execution for a portfolio of eCommerce/DTC brands, creating high-converting email and SMS campaigns, building lifecycle automations, analyzing performance metrics, advising clients, and collaborating with design and account teams to improve CLV and repeat purchase rates.

Own lifecycle and retention strategy for multiple DTC eCommerce clients. Build monthly email and SMS campaign calendars, write conversion-focused copy, optimize automated flows, analyze performance, present insights to clients, and collaborate with design and ops to launch campaigns and expand retention opportunities.

The Vice President, Growth and Marketing leads and optimizes the marketing organization, focusing on customer acquisition, retention, and performance metrics. They collaborate across teams to align marketing with business goals, drive experimentation, and manage financial models for growth performance.

The Marketing Director will lead viral marketing campaigns across web, social media, and news outlets, enhancing QED's online presence.

Lead lifecycle CRM and retention for an ecommerce portfolio: design automated, personalized journeys across email, SMS, direct mail, loyalty and push; run A/B tests and churn modeling with Data; partner cross-functionally with Growth, Brand, Finance, Product to drive acquisition, onboarding, retention, and forecast business impact.

The Senior Business Systems Analyst - Marketing Technology bridges business processes with technical execution, translating business requirements into functional specifications while collaborating with product management and engineering teams.

Own strategy and performance of the B2B SaaS website: define persona-driven journeys, set standards and roadmaps, direct dev and design execution, run A/B and multivariate testing, optimize SEO/AEO/GEO and structured data, measure and report KPIs, and align web experience with product, marketing, demand gen and sales to drive pipeline and revenue.