Top Marketing Jobs in Richmond, VA

Lead end-to-end marketing for a category-defining AI enterprise platform: GTM strategy, demand generation, ABM, positioning, content, events, marketing ops, and team building to drive high-ACV pipeline and revenue influence.

Lead marketing strategy and operations as VP of Growth Marketing. Build go-to-market playbooks, drive full-funnel growth, and design product marketing initiatives for partnership success.

Lead strategy, execution, and performance management for paid digital channels (Paid Social, Search, Affiliates). Own budgets, tooling, and channel testing; analyze performance, optimize toward KPIs, partner with Creative, Analytics, MarTech, AdTech and external partners, and scale data-driven acquisition tactics.

Responsible for developing demand generation strategies, implementing marketing campaigns, creating website content, and analyzing performance metrics to drive inbound sales channels.

The Social Media/Marketing Intern will create content for Twitter and engage with communities on various platforms to support Loopring's marketing efforts.

Lead growth marketing by identifying and scaling acquisition channels (especially non-paid), running rapid experiments using AI, creating high-quality written and creative content, improving mid-funnel conversion, and collaborating cross-functionally to increase engagement and retention.

The Growth Marketing Manager will support the paid acquisition strategy by scaling paid search and social spend, developing creative testing plans, managing campaign structure, and providing performance insights to improve marketing efficiency.

The Account Director manages influencer marketing programs, overseeing strategy, execution, and client relationships while ensuring successful campaigns and team development.

The Technical Marketing Lead will design campaigns, create technical content, and align product strategies with marketing efforts to drive adoption.

Manage marketing platforms and the promotional review cycle (PRC) across branded and compounded portfolios. Coordinate, review, and QC promotional materials in Veeva, lead review meetings, ensure regulatory submissions (2253), maintain audit-ready documentation and trademark logs, improve processes/SOPs, train stakeholders, and manage NDCs/labels for compounded products.

Drive product positioning, messaging, launches, and sales enablement for Tailscale. Conduct customer research, competitive analysis, and create collateral, demos, and enablement to generate pipeline and support revenue teams.

Own B2B marketing strategy and growth for healthcare practitioner and enterprise channels. Develop lifecycle, paid, organic, content, webinar, and partner campaigns; launch new B2B offerings; optimize acquisition, activation, retention, attribution, and ROI; and translate complex microbiome science into compelling clinical education and sales collateral. Collaborate with science, clinical, partnerships, sales, product, and operations teams while managing agencies or contractors as needed.

Manage multiple DTC client accounts to develop and execute lifecycle marketing strategies across email, SMS, loyalty, and subscription. Build content calendars, brief creative teams, run A/B tests and automations, monitor performance, report to clients, troubleshoot ESP issues, and collaborate with Paid Media and Creative teams using ClickUp.

Supports affiliate and partnership marketing campaigns for global brands, managing recruitment, optimization, tracking, launches, publisher communication, client relationships, reporting, and presentations. Analyzes campaign data to identify trends and improve performance, leads publisher calls, resolves client issues, and coordinates project timelines and deliverables. The role requires strong communication, attention to detail, analytical ability, and proficiency with spreadsheets, Excel, PowerPoint, and affiliate management platforms.

Manage affiliate and influencer marketing programs for enterprise clients, including strategy execution, partner recruitment, performance analysis, client communication, business development, and campaign optimization. Lead account teams, develop scalable processes, present recommendations, maintain strategic partner relationships, and mentor junior staff. The role requires direct affiliate marketing experience, familiarity with affiliate networks and SaaS platforms, intermediate Excel skills, and up to 10% travel.

Own end-to-end lifecycle marketing strategies and multichannel campaigns across onboarding, engagement, retention, and reactivation. Execute CRM journeys in Braze, manage segmentation and triggered communications, oversee email campaigns, and develop loyalty initiatives. Analyze customer and campaign data, lead testing roadmaps, optimize conversions and retention, and communicate insights to stakeholders while collaborating with Product, Engineering, Customer Experience, and Data teams.

Drives communications, marketing, events, and project execution across multiple workstreams. Coordinates event strategy, logistics, vendors, venues, technology, budgets, and attendee experiences. Creates and publishes social media, website, newsletter, presentation, and thought leadership content. Tracks digital performance metrics, manages publishing operations, develops work plans, coordinates stakeholders, resolves issues, and creates contingency plans. The role is remote or hybrid and requires travel of up to 25%.

Leads product marketing strategy for Amplitude’s multi-product portfolio, including analytics, Statsig, and AI Agents. Defines positioning, messaging, product narratives, go-to-market strategies, enablement, customer proof, adoption, and major launches. Builds and coaches a high-performing product marketing team while remaining hands-on. Translates customer, competitive, technical, and market insights into business and product strategy, partnering closely with Product, Engineering, Sales, Customer Success, Marketing, and executive leadership.

Own execution, optimization, reporting and client communication for paid media campaigns across channels. Drive strategy, cross-channel collaboration, and performance improvements while managing deliverables and client relationships.

Own Hightouch’s competitive intelligence program, including competitor research, positioning, battlecards, comparison frameworks, sales enablement, and market insights. Partner with Product Marketing, Sales, and Product Management on launches, campaigns, roadmap input, and deal support. Create website messaging, case studies, objection-handling content, and customer-focused narratives. Represent Hightouch at events, customer engagements, and webinars while establishing a competitive program from scratch.

Develop positioning, messaging, customer-facing copy, go-to-market plans, and lifecycle strategies for consumer products serving SNAP recipients and Medicare users. Conduct audience research, shape product decisions, define success metrics, design experiments, and analyze adoption, engagement, conversion, and revenue data. Partner with Product, Lifecycle, Growth, Research, and business teams to drive product discovery, activation, retention, and repeat engagement.

Own go-to-market positioning and marketing strategy for Guidewire PricingCenter and Predict. Develop technical content, sales enablement, thought leadership, and competitive intelligence for actuarial and data science audiences. Partner with product, engineering, and sales to influence the roadmap, accelerate adoption, generate pipeline, and translate insurance pricing, predictive modeling, and machine learning capabilities into compelling business narratives.

Own Revive Media’s marketing strategy and build a demand generation engine for Convoy’s expansion into SMB verticals. Responsibilities include brand positioning, competitive research, multi-channel pipeline generation, PR, events, website direction, content and social strategy, budget ownership, forecasting, marketing analytics, and cross-functional CRM partnership. The role also manages external contractors, supports win-back campaigns, and develops the business case for future marketing hires.

The Director of Product Marketing leads strategies for the launch of IMVT-1402, coordinating with cross-functional teams, developing market research, and implementing promotional tactics to enhance brand positioning and customer engagement in Graves' Disease.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.